Instagram for Business 101
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Is Instagram the new Facebook? With over 1 billion monthly active users, this social media platform can no longer be ignored as an incredible way to connect with your prospects. In this session, Vanessa will introduce you to: The basics of Instagram The difference between a Business profile and a Personal profile and which to use How to grow your email list FAST on Instagram How #Hashtags #Matter And a bonus #PROTIP
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Instagram for Business 101
- 1. Instagram for Business 101
- 2. This Is Me
- 3. Today’s Instagram Training • Why you should be on Instagram • Business Profile vs Personal Profile • How to Optimize Your Profile • #Hashtags #Matter • Instagram stories
- 4. WHY YOU SHOULD BE ON INSTAGRAM • Recently topped 1 BILLION users. Instagram is now the fastest growing social media platform • Over 200 million users visit at least one business profile every day on Instagram, and 80% of users FOLLOW a brand on Insta • Over 70% of companies use Instagram for marketing in 2018 • Engagement , Engagement, Engagement! Engagement on Instagram is 15 times higher than Facebook, 54 times higher than Pinterest and 84 times higher than Twitter
- 5. Isn’t Insta Made for The Kids?
- 6. BUSINESS PROFILE VS A PERSONAL PROFILE The major difference between an Instagram Business Profile and a Personal Profile is access to more features like Instagram Insights, contact information, Instagram Ads and more. Benefit #1 Instagram’s analytics Insta analytics gives you data on engagement, impressions, audience demographics and more.
- 7. BUSINESS PROFILE VS A PERSONAL PROFILE Benefit #2 Run Instagram Ads • Advertising is all about getting your message in front of your target audience wherever their attention is. Instagram has a lot of that attention right now, which explains why brands are seeing so much success running Instagram Ads. • In fact, Instagram’s ad revenue is expected to reach nearly $7 billion in 2018, up from $3.6 billion in 2017.
- 8. BUSINESS PROFILE VS A PERSONAL PROFILE Benefit #3 Easy Access to Your Followers Another benefit of Instagram business accounts is you get a few extra features on your profile page. For instance, contact buttons so people can easily get in touch with your brand without having to search for your support phone number or email address.
- 9. HOW TO OPTIMIZE YOUR INSTAGRAM BUSINESS PROFILE • Have a clear cut shot of you or your logo • First line under your pic should say what you do • How following you is going to benefit THEM • Only 150 characters • Link in your bio INSTAGRAM BIO
- 12. INSTAGRAM STORIES • The algorithm loves stories • Stories stay up for 24 hours only • Use them to authentically showcase you, daily routines, behind the scenes, sales posts, regular posts, teasers of upcoming products • NEW FEATURE: You can put a link in your Insta story • They’re quick 15 seconds videos • You can share them to your phone to a post AND you can tag people!!
- 13. YOUR IG IS A GALLERY BE THE CREATIVE DIRECTOR
- 14. YOUR IG IS A GALLERY BE THE CREATIVE DIRECTOR
Notes de l'éditeur
- It’s an app built for your cell phone and where do people hang out, right on their phones! 31% are between ages 18-24 30% are between ages 25-34 17% are between ages 35-44 10% 45-54 4% 55-64 It has some amazing new features like Instagram stories, And now with the new announcement of IGTV, it will be giving YouTube a run for it’s money with it’s unique ability to create videos vertical, which is the way we hold our phones! Makes sense right? Strategy #1 – Understand and know your ideal audience At first glance your followers need to know what’s in it for them to follow you. What’s it going to do for their life. How can you help them.
- Switching your personal profile to a business profile will only help your social media marketing efforts
- With only 150 characters to use in your Instagram bio, it can be difficult to know what to include and what to leave out. Link in your bio should lead them to your HIGH VALUE freebie. If you provide fluff this is a sure fire way that you’ll make a bad impression. And that’s now what we want. What’s going to make you stand out is your content. So make sure it’s of high value. (if someone would pay for it, that’s how you know). The freebie should speak to your ideal client. If you don’t know what your ideal client would want, then I would highly recommend doing some market research so you can be certain how to best help them. Direct link vs linktree The other place where you can share you direct link is through DM. This is fairly new to Instagram rolled out last year, before you were unable to share links with peopl via DM’s. This is yet another opportunity to share your freebie You can also use a link in your stories. Where a viewer can watch your story, while they’re watching they can swipe up that will lead them to any link you want. However, this is only available to those business pages that have 10k follow
- We cannot talk about Insta without talking about hashtags. If you include the right Instagram hashtags on your posts, you will 1000% see higher engagement than you would if you didn’t have any. Why? Because hashtags—a combination of letters, numbers, and emoji preceded by the # symbol (#Oscars, #WorldCup) categorize your content and makes you more discoverable. So if hashtags are how people DISCOVER you on Instagram, it's important to have a clear understanding of who your ideal client is and what hashtags she'll gravitate towards. Do your R&D Use # that not only describe what you do, but what you ideal client may search for. #girlmom #boymom #organicbabyfood #newmom #momoftwins Look Competitors # Influencers in your industry # Search # within Insta and see if that fits with how people can find you Don’t use the exact same 30 # in the same order all the time = spammy Number of hashtags 30 Make 3-5 sets of 30
- We cannot talk about Insta without talking about hashtags. If you include the right Instagram hashtags on your posts, you will 1000% see higher engagement than you would if you didn’t have any. Why? Because hashtags—a combination of letters, numbers, and emoji preceded by the # symbol (#Oscars, #WorldCup) categorize your content and makes you more discoverable. So if hashtags are how people DISCOVER you on Instagram, it's important to have a clear understanding of who your ideal client is and what hashtags she'll gravitate towards. Do your R&D Use # that not only describe what you do, but what you ideal client may search for. #girlmom #boymom #organicbabyfood #newmom #momoftwins Look Competitors # Influencers in your industry # Search # within Insta and see if that fits with how people can find you Don’t use the exact same 30 # in the same order all the time = spammy Number of hashtags 30 Make 3-5 sets of 30
- We cannot talk about Insta without talking about hashtags. If you include the right Instagram hashtags on your posts, you will 1000% see higher engagement than you would if you didn’t have any. Why? Because hashtags—a combination of letters, numbers, and emoji preceded by the # symbol (#Oscars, #WorldCup) categorize your content and makes you more discoverable. So if hashtags are how people DISCOVER you on Instagram, it's important to have a clear understanding of who your ideal client is and what hashtags she'll gravitate towards. Do your R&D Use # that not only describe what you do, but what you ideal client may search for. #girlmom #boymom #organicbabyfood #newmom #momoftwins Look Competitors # Influencers in your industry # Search # within Insta and see if that fits with how people can find you Don’t use the exact same 30 # in the same order all the time = spammy Number of hashtags 30 Make 3-5 sets of 30
- We cannot talk about Insta without talking about hashtags. If you include the right Instagram hashtags on your posts, you will 1000% see higher engagement than you would if you didn’t have any. Why? Because hashtags—a combination of letters, numbers, and emoji preceded by the # symbol (#Oscars, #WorldCup) categorize your content and makes you more discoverable. So if hashtags are how people DISCOVER you on Instagram, it's important to have a clear understanding of who your ideal client is and what hashtags she'll gravitate towards. Do your R&D Use # that not only describe what you do, but what you ideal client may search for. #girlmom #boymom #organicbabyfood #newmom #momoftwins Look Competitors # Influencers in your industry # Search # within Insta and see if that fits with how people can find you Don’t use the exact same 30 # in the same order all the time = spammy Number of hashtags 30 Make 3-5 sets of 30