Good storytelling is at the heart of a great case for support. Non-profits use stories to create a connection with donors and explain not only the mission and vision of the organization, but also the financial need. Great storytelling leads to a great case statement, and a great case statement leads to better fundraising. During this webinar, Joe Garecht from the Fundraising Authority will teach you: Why storytelling must be central to your case for support How to combine stories with facts and figures to create a strong case statement Strategies for collecting stories from clients, donors, and staff to use in your case for support How to create urgency in your case statement through compelling storytelling Participants will also receive a PDF copy of Joe's guide "How to Write a Case for Support for Your Non-Profit" About the Presenter: Joe Garecht is the founder of The Fundraising Authority and the author of How to Raise More Money for Any Non-Profit: The Definitive Fundraising Guide. During his career as a Development Director, Executive Director and non-profit fundraising consultant, Joe has raised over $30 million for organizations worldwide and he specializes in helping non-profits achieve breakout fundraising. You can find Joe online at TheFundraisingAuthority.com or on Twitter @FundraisingAuth.

1. How to Use Storytelling
to Create an Amazing
Case for Support for
Your Non-Profit
Presented by Joe Garecht
TheFundraisingAuthority.com

2. Joe Garecht
 Founder, The Fundraising Authority
 Author of The Non-Profit Fundraising Formula and How to Raise More
Money for Any Non-Profit
 Have raised over $30 million during my fundraising career

3. What We’ll Cover in this Webinar

What is a case for support? Why does it matter for our
non-profit?

How does storytelling relate to a case statement?

How can I write an amazing and emotionally compelling
case for support?

What can we do to collect great stories for our case
statement?

4. What is a Case for Support?

5. What is a Case for Support?
A case for support casts a bold vision for a
better future, and invites donors to get
caught up in that vision.

6. Who Needs a Case for Support?

7. How Do You Use a Case for Support?

8. Storytelling and Your Case for
Support

9. Storytelling and Your Case for Support
Story matters.
9

10. Storytelling and Your Case for Support
Your non-profit is the
hero of a story.
Tell that story.
10

11. 7 Key Items to Include in Your Case
for Support

12. 7 Key Items to Include in Your Case for
Support
#1: An Emotional Opening

13. 7 Key Items to Include in Your Case for
Support
#2: Your Mission and Vision

14. 7 Key Items to Include in Your Case for
Support
#3: History of the Organization

15. 7 Key Items to Include in Your Case for
Support
#4: Explanation of Your Programs

16. 7 Key Items to Include in Your Case for
Support
#5: Outcomes and Proof of Impact

17. 7 Key Items to Include in Your Case for
Support
#6: Financial Needs

18. 7 Key Items to Include in Your Case for
Support
#7: Means of Support

19. The Process of Writing Your Case for
Support

20. The Process of Writing Your Case for
Support

Select a writer

Determine the stakeholders

Gather information

Write a first draft

Revise the draft

Vote to approve the case statement

21. How Long Should Your Case
Statement Be?

22. How Long Should this Process Take?

23. Collecting Stories for Your Case for
Support

24. Collecting Stories for Your Case for
Support
4 Types of Stories:

Client Stories

Staff Stories

Donor Stories

Community Stories

25. Collecting Stories for Your Case for
Support
4 Rules for Soliciting Stories:

Explain

Ask Directly

Collect More than You Need

Ask Open Ended Questions

26. Questions?

27. Joe Garecht
The Fundraising Authority
www.TheFundraisingAuthority.com
215.839.90895
joe@thefundraisingauthority.com
Twitter: @fundraisingauth