Recommandé
Recommandé
Contenu connexe
Tendances
Tendances (20)
En vedette
Similaire à Product Roadmap for Entrepreneurs
Similaire à Product Roadmap for Entrepreneurs (20)
Dernier
Dernier (20)
Product Roadmap for Entrepreneurs
- 1. Product Roadmap for Entrepreneurs: How to Make Something People Love Vanessa Ferranto Senior Manager, Product and Experience
- 2. Agenda ● Roadmap Overview ● Identify your Priorities ● Build your roadmap ● Resources
- 3. Overview
- 4. What is a Roadmap? ● Plan that aligns near-term goals with long-term vision ● Builds consensus in an organization around a common set of initiatives ● Identifies the most impactful initiatives that are strategic for your organization ● Nearer term has a higher degree of certainty ● Roadmaps are a living, breathing business direction
- 5. Main Ingredients ● Organizational Goals ● Timeframe for delivery of Value to Customers ● KPI’s, or success metrics ● High-level feature information ● Clear set of priorities Image credit
- 6. What does some of this look like? Goal Customer Acquisition through digital Growth Timeframe Q4 2016 KPI’s Reach $1mm in sales revenue
- 7. Why does this matter? ● Be Near-sighted versus Short-sighted ● Understand Opportunity Cost/Cost of Delay ● Measure your success ● Know what you need in order to identify “how”
- 9. Start with your feature list List out all of the features you want to include in your product
- 10. Determine the Priority Ask the following questions: ● What is the effort involved in delivering this feature? ● How valuable will this be to the customer? ● Does more than one customer want this?
- 11. Rank your feature list
- 13. Quarterly Roadmap 2017 Goals Q1 Q2 Q3 Q4
- 14. Quarterly Roadmap 2017 Goals Q1 Q2 Q3 Q4 Customer growth through digital to $1mm
- 15. Quarterly Roadmap 2017 Goals Q1 Q2 Q3 Q4 Customer growth through digital to $1mm Increase NPS by 10%
- 16. Quarterly Roadmap 2017 Goals Q1 Q2 Q3 Q4 Customer growth through digital to $1mm Increase NPS by 10% Decrease CPA by 10%
- 17. Quarterly Roadmap 2017 Goals Q1 Q2 Q3 Q4 Customer growth through digital to $1mm Increase NPS by 10% Launch post-purchase survey Decrease CPA by 10%
- 18. Quarterly Roadmap 2017 Goals Q1 Q2 Q3 Q4 Customer growth through digital to $1mm Increase NPS by 10% Launch post-purchase survey Decrease CPA by 10% Social Media Campaign
- 19. Quarterly Roadmap 2017 Goals Q1 Q2 Q3 Q4 Customer growth through digital to $1mm One-click purchase Increase NPS by 10% Launch post-purchase survey Decrease CPA by 10% Social Media Campaign
- 20. Quarterly Roadmap 2017 Goals Q1 Q2 Q3 Q4 Customer growth through digital to $1mm One-click purchase Increase NPS by 10% Launch post-purchase survey Initiate referral program Decrease CPA by 10% Social Media Campaign
- 21. Quarterly Roadmap 2017 Goals Q1 Q2 Q3 Q4 Customer growth through digital to $1mm One-click purchase Increase NPS by 10% Launch post-purchase survey Initiate referral program Decrease CPA by 10% Social Media Campaign Integrate 3rd party tracking tool
- 22. Quarterly Roadmap 2017 Goals Q1 Q2 Q3 Q4 Customer growth through digital to $1mm One-click purchase Digital Wallet integration Increase NPS by 10% Launch post-purchase survey Initiate referral program Decrease CPA by 10% Social Media Campaign Integrate 3rd party tracking tool
- 23. Quarterly Roadmap 2017 Goals Q1 Q2 Q3 Q4 Customer growth through digital to $1mm One-click purchase Digital Wallet integration Increase NPS by 10% Launch post-purchase survey Initiate referral program Loyalty discounts for previous customer Decrease CPA by 10% Social Media Campaign Integrate 3rd party tracking tool
- 24. Quarterly Roadmap 2017 Goals Q1 Q2 Q3 Q4 Customer growth through digital to $1mm One-click purchase Digital Wallet integration “Featured Products” Increase NPS by 10% Launch post-purchase survey Initiate referral program Loyalty discounts for previous customer Decrease CPA by 10% Social Media Campaign Integrate 3rd party tracking tool
- 25. Questions?