Content Strategy Forum Helsinki opening presentation presented by Ida Hakola & Ilona hiila.

2. Ida Hakola & Ilona Hiila
• Founder’s of Finland’s 1st
content strategy agency
Vapa Media
• Working with the biggest
companies in Finland
• GOAL: help our clients to
connect with their
customerS ONLINE
• Authors of ”Strategic
hold on the web”– A book
about content strategy
• Comment, contact and
share your thoughts:
@IlonaHiila & @idahakola
#csforum13

4. Cs Forum Helsinki
• 235 attendees
• 34 speakers
• 4 continents
• 13 countries
• 1 event

5. Content
strategy is going
tactical

6. Since 2010 we’ve seen huge
changes in the way people and
companies utilize content.

7. Content
Everything we do online is based on content
– all interactions with consumers are based on content
Campaigns Digital copywriting
Articles
Videos
Product information
Contact details
Status updates
Tweets Photos
Forms
NewslettersTitles and headings

9. Vision
Target group
definitions
Objectives
Roles
Keywords
Metadata
Content creation
Infoarchitecture

10. Vision
Target group
definitions
Objectives
Roles
Keywords
Metadata
Content creation
Info architecture
We need to connect the “big idea” and the
small actions to create tactical content
flow.

11. Research
Processes &
people
Pilot projects
Implementation

12. What is interesting
to our customer
Right now?
How can we react
to the discussion
and topics
In our channels?
Research

13. ”Inspiraatiota voi löytää mistä vain! Ennen hain sitä
sisustuslehdistä, mutta nykyään tuntuu että lehdissä jutut
tulevat vähän myöhässä verrattuna blogeihin.”

14. How can create
realistic content
processes?
How can we utilize
our networks to
create content
– and our brand
Processes & people

15. CHECK IT OUT:
WWW.FAZERCAFE.FI

16. How can we reach
New target
audiences
effectively?
How can we
utilize new
channels?
Pilot projects

18. What is our role
as a publisher?
How can we design
content that is
Valuable for
our customers?
Implementation

23. RESEARCHER
CREATIVE DESIGNER
AGGREGATOR & COACH
CONTENT CREATOR

25. CONTENT STRATEGY,
YEAH!

27. THANK YOU!
www.vapamedia.fi
@Vapamedia