AdvantageNFP CHASE2012 Presentation - The Fundraising Fantastic 4
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The Fundraising Fantastic 4: Google+, Twitter, Facebook & LinkedIn. Your CRM database is the key to managing your world, strengthening relationships with your supporters and ultimately raising more funds. So, where do Google+, Twitter, Facebook and LinkedIn fit in? What’s the benefit of social media? Who’s doing this already, how does it work and is it really raising funds or awareness? What’s the strategy for linking your social media fundraising, membership or lobbying activities with your CRM database solution? This presentation is Copyright © AdvantageNFP by Redbourn Business Systems Limited 2012 with all rights reserved. Please do not distribute this presentation without first confirming with Vasileios.Kospanos@AdvantageNFP.com Thank You
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AdvantageNFP CHASE2012 Presentation - The Fundraising Fantastic 4
- 1. The Fundraising Fantastic Four 15 th February 2012 Steve Cast, MInstF & Vasileios Kospanos, MBA
- 4. Where? When? Why? How? Who? What? So? Then? But? The Fundraising Fantastic Four Slide © Advantage NFP by Redbourn Business Systems Limited
- 5. Question and Answer Session At The End The Fundraising Fantastic Four Slide © Advantage NFP by Redbourn Business Systems Limited
- 7. The Fundraising Fantastic Four Slide © Advantage NFP by Redbourn Business Systems Limited Available Social Media
- 8. The Fundraising Fantastic Four Slide © Advantage NFP by Redbourn Business Systems Limited The Fundraising Fantastic Four
- 9. The Fundraising Fantastic Four Slide © Advantage NFP by Redbourn Business Systems Limited The Fundraising Fantastic Four Audience Survey
- 10. The Fundraising Fantastic Four Slide © Advantage NFP by Redbourn Business Systems Limited The Fundraising Fantastic Four
- 11. The Fundraising Fantastic Four Slide © Advantage NFP by Redbourn Business Systems Limited The Fundraising Fantastic Four Facebook is a social networking service and website launched in February 2004, operated and privately owned by Facebook, Inc ( source Wikipedia 9/2/12)
- 14. The Fundraising Fantastic Four Slide © Advantage NFP by Redbourn Business Systems Limited Who is using it
- 15. The Fundraising Fantastic Four Slide © Advantage NFP by Redbourn Business Systems Limited “ Facebook is a great tool for communicating with our audience. There are some great opportunities for small charities to really make it work if they can come up with something creative or innovative” Ben, War Child
- 16. The Fundraising Fantastic Four Slide © Advantage NFP by Redbourn Business Systems Limited
- 17. The Fundraising Fantastic Four Slide © Advantage NFP by Redbourn Business Systems Limited
- 18. The Fundraising Fantastic Four Slide © Advantage NFP by Redbourn Business Systems Limited The Fundraising Fantastic Four
- 19. The Fundraising Fantastic Four Slide © Advantage NFP by Redbourn Business Systems Limited The Fundraising Fantastic Four Twitter is an online social networking service and microblogging service that enables its users to send and read text-based posts of up to 140 characters, known as " tweets " . It was created in March 2006 by Jack Dorsey and launched that July. ( source Wikipedia 9/2/12)
- 22. The Fundraising Fantastic Four Slide © Advantage NFP by Redbourn Business Systems Limited Who is using it
- 23. The Fundraising Fantastic Four Slide © Advantage NFP by Redbourn Business Systems Limited Who is using it
- 24. The Fundraising Fantastic Four Slide © Advantage NFP by Redbourn Business Systems Limited Adopt A Monkey http://www.youtube.com/watch?v=AgVB6c5X-xU
- 25. The Fundraising Fantastic Four Slide © Advantage NFP by Redbourn Business Systems Limited
- 26. The Fundraising Fantastic Four Slide © Advantage NFP by Redbourn Business Systems Limited “ We need to keep engaging with donors through social media and embrace other social media platforms too. Everybody is using Twitter and we don’t see a good reason why charities shouldn’t try and market themselves through social media for more effective fundraising.” Susie & Claire, Nordoff Robbins
- 27. The Fundraising Fantastic Four Slide © Advantage NFP by Redbourn Business Systems Limited The Fundraising Fantastic Four CRM Integration
- 28. The Fundraising Fantastic Four Slide © Advantage NFP by Redbourn Business Systems Limited The Fundraising Fantastic Four CRM Integration
- 29. The Fundraising Fantastic Four Slide © Advantage NFP by Redbourn Business Systems Limited The Fundraising Fantastic Four CRM Integration
- 30. The Fundraising Fantastic Four Slide © Advantage NFP by Redbourn Business Systems Limited The Fundraising Fantastic Four CRM Integration
- 31. The Fundraising Fantastic Four Slide © Advantage NFP by Redbourn Business Systems Limited The Fundraising Fantastic Four CRM Integration
- 32. The Fundraising Fantastic Four Slide © Advantage NFP by Redbourn Business Systems Limited The Fundraising Fantastic Four CRM Integration
- 33. The Fundraising Fantastic Four Slide © Advantage NFP by Redbourn Business Systems Limited The Fundraising Fantastic Four CRM Integration
- 34. The Fundraising Fantastic Four Slide © Advantage NFP by Redbourn Business Systems Limited The Fundraising Fantastic Four CRM Integration
- 35. The Fundraising Fantastic Four Slide © Advantage NFP by Redbourn Business Systems Limited The Fundraising Fantastic Four CRM Integration
- 36. The Fundraising Fantastic Four Slide © Advantage NFP by Redbourn Business Systems Limited The Fundraising Fantastic Four CRM Integration
- 37. The Fundraising Fantastic Four Slide © Advantage NFP by Redbourn Business Systems Limited The Fundraising Fantastic Four CRM Integration
- 38. The Fundraising Fantastic Four Slide © Advantage NFP by Redbourn Business Systems Limited The Fundraising Fantastic Four CRM Integration
- 39. The Fundraising Fantastic Four Slide © Advantage NFP by Redbourn Business Systems Limited The Fundraising Fantastic Four CRM Integration
- 40. The Fundraising Fantastic Four Slide © Advantage NFP by Redbourn Business Systems Limited The Fundraising Fantastic Four CRM Integration
- 41. The Fundraising Fantastic Four Slide © Advantage NFP by Redbourn Business Systems Limited The Fundraising Fantastic Four CRM Integration
- 42. The Fundraising Fantastic Four Slide © Advantage NFP by Redbourn Business Systems Limited The Fundraising Fantastic Four
- 43. The Fundraising Fantastic Four Slide © Advantage NFP by Redbourn Business Systems Limited The Fundraising Fantastic Four LinkedIn is a business-related social networking site. Founded in December 2002 and launched in May 2003, it is mainly used for professional networking. ( source Wikipedia 9/2/12)
- 46. The Fundraising Fantastic Four Slide © Advantage NFP by Redbourn Business Systems Limited Who is using it
- 47. The Fundraising Fantastic Four Slide © Advantage NFP by Redbourn Business Systems Limited
- 48. The Fundraising Fantastic Four Slide © Advantage NFP by Redbourn Business Systems Limited The Fundraising Fantastic Four
- 49. The Fundraising Fantastic Four Slide © Advantage NFP by Redbourn Business Systems Limited The Fundraising Fantastic Four Google+ is a social networking and identity service, operated by Google Inc. and introduces new services identified as Circles and Hangouts. ( source Wikipedia 9/2/12)
- 52. The Fundraising Fantastic Four Slide © Advantage NFP by Redbourn Business Systems Limited Who is using it
- 53. The Fundraising Fantastic Four Slide © Advantage NFP by Redbourn Business Systems Limited
- 54. The Fundraising Fantastic Four Slide © Advantage NFP by Redbourn Business Systems Limited
- 56. The Fundraising Fantastic Four Slide © Advantage NFP by Redbourn Business Systems Limited The Fundraising Fantastic Four Social Media Integration & Holistic Approach Case Study #1
- 57. The Fundraising Fantastic Four Slide © Advantage NFP by Redbourn Business Systems Limited Find Your Feet is a UK-based international development charity, developing successful poverty-relief programmes in India, Malawi, Nepal and Zimbabwe.
- 58. The Fundraising Fantastic Four Slide © Advantage NFP by Redbourn Business Systems Limited
- 59. The Fundraising Fantastic Four Slide © Advantage NFP by Redbourn Business Systems Limited
- 60. The Fundraising Fantastic Four Slide © Advantage NFP by Redbourn Business Systems Limited
- 61. The Fundraising Fantastic Four Slide © Advantage NFP by Redbourn Business Systems Limited “ It is essential to remember when using social media that you can’t just pump information out on your cause, you need to offer the audience something more to encourage them to continue following you and remain interested, such as related videos and articles” Jessica, Find Your Feet
- 62. The Fundraising Fantastic Four Slide © Advantage NFP by Redbourn Business Systems Limited The Fundraising Fantastic Four Social Media Integration & Holistic Approach Case Study #2
- 63. The Fundraising Fantastic Four Slide © Advantage NFP by Redbourn Business Systems Limited The World Development Movement is a UK-based anti-poverty campaigning organisation with a worldwide reputation for tackling hard-hitting, controversial issues.
- 64. The Fundraising Fantastic Four Slide © Advantage NFP by Redbourn Business Systems Limited
- 65. The Fundraising Fantastic Four Slide © Advantage NFP by Redbourn Business Systems Limited
- 66. The Fundraising Fantastic Four Slide © Advantage NFP by Redbourn Business Systems Limited
- 67. The Fundraising Fantastic Four Slide © Advantage NFP by Redbourn Business Systems Limited
- 68. The Fundraising Fantastic Four Slide © Advantage NFP by Redbourn Business Systems Limited “ It requires a lot of engagement to be successful with social media and each site requires a different approach. For example, still visuals like cartoons and infographics work really well on Facebook and Pinterest , while videos are great for Google+ , and blog posts and articles on Twitter . It’s important to take a strategic approach and focus on what you want to achieve.” Pontus , World Development Movement
- 69. #watchthisspace The Fundraising Fantastic Four Slide © Advantage NFP by Redbourn Business Systems Limited The Fundraising Fantastic Four
- 70. The Fundraising Fantastic Four Slide © Advantage NFP by Redbourn Business Systems Limited The Fundraising Fantastic Four Need More Help? Visit Stand 8 www.AdvantageNFP.com [email_address]
- 71. The Fundraising Fantastic Four Slide © Advantage NFP by Redbourn Business Systems Limited The Fundraising Fantastic Four Question & Answer Session
- 72. The Fundraising Fantastic Four Slide © Advantage NFP by Redbourn Business Systems Limited Please Give Us Your Feedback Email [email_address] For a copy of this presentation please visit www.AdvantageNFP.com , leave us your business card, or visit us on Stand 8 today or tomorrow. #AdvantageNFP #TFF4 #CHASE2012
- 73. The Fundraising Fantastic Four Slide © Advantage NFP by Redbourn Business Systems Limited The Fundraising Fantastic Four Thank you for your time
- 74. The Fundraising Fantastic Four Slide © Advantage NFP by Redbourn Business Systems Limited The Fundraising Fantastic Four Need More Help? Visit Stand 8 www.AdvantageNFP.com [email_address]
Notes de l'éditeur
- Redbourn business systems was formed in 1994 by its current managing director, Steve Cast. It came about after Wilkins Computer systems went into receivership and Steve, who was their technical director, approached a couple of other key personnel within Wilkins with a view to forming a company to maintain ex-Wilkins customers. Redbourns aim has always been to provide value for money whilst ‘maintaining the highest quality standards’. We aim to develop partnerships with customers, rather than just make a fast buck & then leave them to fend for themselves. As a result of this we have maintained many of our customers over many years & have gained new customers by word of mouth recommendation. We value our reputation which we are happy to stand by, and should you pursue our references I’m certain that you will be pleased with the responses.