1. SMART PRESS1
Albanian Market
Editions and Telecommunications

2. SMART PRESS2
Report Focal Areas
1. Albanian Market Overview
2. Albanian Editions Market
3. Albanian Telecommunications
4. Albanian Forum Market

3. SMART PRESS3
Albanian Economy
•Population: 3.1 m (42%urban)
•GDP: $11 bn
•GDP growth: 5.5%
•GNI per capita: $2570
•Unemployment: 15.2%
•Informal sector: 40-45%GDP
•Remittances: 14% GDP
(2008 data)
Main Focal cities of the Market:
Tirana, Elbasan, Shkoder, Korca
Fier, Durres
•Future cities we can focus on:
Gjirokastra, Saranda, Vlora

4. SMART PRESS4
Albanian Economy
 Under the IPA, Albania was expected to receive €81.2 million during
2009, €93.2 million during 2010, €95.0 million during 2011 and €96.9
million during 2012.
 Despite the global economic turmoil of 2008, Albania's economic
growth was in line with initial forecasts of 6% while inflation remained
within the 2-4% target band of the Bank of Albania.
 Albania was one of only two countries in Europe that recorded
economic growth in the first quarter of 2009, growing by 0.4%.
Albania's Telecom industry has been liberalized.

5. SMART PRESS5
Albanian Market Culture Framework
A formal market
Within the existing institutional frameworks, as they underwent
Restructuring.
An informal market
With smaller scale activities operating within networks and processes
outside the formal system

6. SMART PRESS6
Top Albanian Magazines in Sales the last 2 yrs
 Albania
(Right-wing), Tirana
 Drita
(Literary magazine), Tirana
 Klan
(Independent weekly magazine), Tirana
 Republika
(Right-wing Republican Party organ), Tirana
 Tirana Demokratike
(Democratic Party organ), Tirana
 Eagles Wings

7. SMART PRESS7
Top Newspapers in Sales
 1 Shekulli
 2 Koha Jone
 3 Rilindja Demokratike
 4 Korrieri
 5 Tirana Times
 6 Gazeta Start
 7 Gazeta Panorama
 8 Sporti Shqiptar
 9 Tirana Observer
 10 Albania
 11 Gazeta Tema
 12 Gazeta Sot
 13 Gazeta 55
 14 Metropol

8. SMART PRESS8
A 2nd
eye on the market
 Albanian Daily News
(Independent), Tirana
http://www.albaniannews.com/
 Albanian Telegraphic Agency
(English-language news service), Tirana
http://www.hri.org/news/balkans/ata/
 Balli i Kombit
Tirana
http://membres.lycos.fr/ballikombit/
 Ballkan
(Independent daily), Tirana
http://www.ballkan.com/
 Biznesi
(Financial news), Tirana
http://www.biznesi.com.al/
 Ekonomia
(Financial news), Tirana
N/A
•Gazeta E Tiranes
(Independent), Tirana
http://www.gazetaetiranes.com.al/
•Gazeta Shqiptare
(Independent), Tirana
http://www.balkanweb.com/gazeta/gazeta.htm
•Gazeta Tema
(independent), Tirana
http://www.gazetatema.net/
•Koha Jonë
(Independent), Tirana
http://www.kohajone.com/
•Korrieri
(Independent), Tirana
http://www.korrieri.com/
•Lajme
http://www.lajme.gen.al/
•Metropol
(Independent daily), Tirana

9. SMART PRESS9
A 2nd
eye on the market
 Monitor
(Weekly newsmagazine), Tirana
N/A
 Panorama
(Centrist daily), Tirana
http://www.panorama.com.al/
 Rilindja Demokratike
(Democratic party organ), Tirana
http://www.rilindjademokratike.com/
 Shekulli
(Centrist), Tirana
http://shekulli.com.al/
 Spektër
(Bi-weekly social and cultural magazine), Tirana
http://www.spekter.com.al
 Sporti Shqiptar
(Sports), Tirana
http://www.sportishqiptar.com.al/
 Tirana Times
(Independent English-language weekly), Tirana
http://www.tiranatimes.com/
 Zëri Popullit
(Socialist Party organ), Tirana
http://www.zeripopullit.com/

10. SMART PRESS10
E-Press Statistics
 Internet Usage Statistics:
1,300,000 Internet users as of June ’10, which accounts for 43.5 % of the
population. (according to the ITU)
 Facebook Users in Albania:
864,760 as of August ’10. (according to Facebook)
 Internet Usage and Population Statistics:
Year Internet Users Pop.%
2000 2,500 0,1%
2004 58,000 1,8%
2008 550,000 16%
2010 1,300,000 43,5%

11. SMART PRESS11
Internet
Broadband represents a strong growth
market given currently low penetration levels.
Price led competition continuing in 2009 has
resulted in Broadband overtaking Dial-up and
representing the majority of Internet
connections.

12. SMART PRESS12
Telecommunications in Albania
Albania - Key Telecom parameters - 2008 – 2009
 2008 - 2009 : Fixed Broadband
NEW subscribers: 3675
 Fixed broadband penetration rate1% - 2.3%
 Subscribers to Telecoms Services Fixed-line
subscribers ~ 295,300
 Mobile phone subscribers ~ 3 Mill.

13. SMART PRESS13
Doing Telecom in Albania
Business Environment: (Legislation & Operator developments)
 Vodafone was established as a first and only operator in the year 1998.
(No of subscribers for the year 2009: 1.150.000).
 AMC entered the market in the year 2001 as a second operator (No of
subscribers for the year 2009: 1.350.000).
 The Turkish Group Calik, penetrated the mobile communications market in
the country of Albania, in February of 2008, through the Operator Eagle of
Albtelecom which is the local landline. (Eagle’s Subscribers in 2009 :
350,000)
 An additional 4th
Operator was given license in 2009. It is the subsidiary of
PTK form Kosovo and is consisted of a Group of Albanian businessmen
under the Mgt of the Kosovo Operator.

14. SMART PRESS14
SMART PRESS Potential Customers
 AMC
 Vodafone
 EAGLE Mobile
 TECOM Stores
 Neptune Store
 Nokia Siemens Network

15. SMART PRESS15
Forums in Albania
 The fourth forum of the Greek-Albanian economic relations,
entitled "Challenges & Perspectives 2010", took place in
Tirana, with Albanian Deputy PM and Minister of Economy,
Trade & Energy Ilir Meta giving the keynote address
 The forum was attended by several Albanian ministers and
Albanian as well as Greek entrepreneurs were scheduled to
participate.

16. SMART PRESS16
2010 most important Forums in Tirana
 Expo PA
 KLIK Expo Group
 Albania AGRO-Counsil
 Albania Confidustry
 Albania on the Road to Broadband

17. SMART PRESS17
Forums in progress 2010
 New Years Salon

18. SMART PRESS18
Thank you