Tips on “How to structure an Executive Summary”

1. Structuring a
persuasive
Executive
Summary
Vatis Tsague
with Krista Takkala

2. TOPICS
• What information do you need to produce a persuasive Executive Summary?
• How long should an Executive Summary be? What is a ‘NO GO’-zone in an Executive Summary?
• Should you include pricing in an Executive Summary?
• Uncovering differences within the industries when it comes to preparing an Executive Summary

3. • Is client relationship
‘everything’?
• How do you keep your client
engaged through to the end?
• When should you write it?
What information
do you need to
produce a
persuasive
executive
summary?

4. • Why? What could happen?
• How might we prevent this from happening?
How long should it be?
What are executive summary ‘NO GO’-zones?

5. • If yes, why? If not, why?
• How can you structure the executive
summary to mitigate pricing influence?
Million-dollar question…
Should you include pricing?

6. Uncovering industry differences when it
comes to preparing an executive summary
• Does this really matter?
• Examples in IT? Healthcare / life sciences? Financial services?
Staffing services? Law? Engineering?

7. THANK YOU !