6 Magic Blocks of Ecommerce
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Ecommerce is evolving and you really need some creative strategies to impact the minds of customers. You have to keep in mind these 6 magic blocks if you want to make your ecommerce website successful in 2015.
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6 Magic Blocks of Ecommerce
- 1. 6 Magic Blocks of Ecommerce In this competitive digital age, making an ecommerce website successful is not a child’s play. You can’t get the interest of the buyer’s by just putting some product images on your website now. Ecommerce is evolving and you really need some creative strategies to impact the minds of customers. Don’t worry, the game is not that much hard. You have to keep in mind these 6 magic blocks if you want to make your ecommerce website successful in 2015. 1. Optimisation 2. Attraction 3. Engagement 4. Conversion 5. Retention
- 2. 6. Analytics Let’s start with the first block: Optimisation Your site needs to be properly optimised for search engines. From Meta tags to JavaScript and image optimization to product video optimisation, everything should be done in a proper manner to get maximum search engine love. Attraction
- 3. Well this is the block from where customer’s journey starts. You have to create some solid strategies to attract maximum number of visitors. Go through this amazing article by Syncline which revolves around some really effective tips o drive customers to your website. Engagement After optimisation and attraction comes engagement. This is the most important part because this will make them perform actions (conversions). Don’t take this part lightly. Follow below mentioned tips to increase engagement: 1. Personalised content 2. Clear product details and related information
- 4. 3. Powerful graphics (have I said visuals speak louder than words? If not keep this in mind) Conversions Everything is going fine. Your website is quite engaging and now it’s time to get some sales. Go through this article from our blog to improve your conversion rate now. Retention
- 5. Customer retention is very important in order to grow a sustainable business. Keep in mind that winning new customers is important but maintaining relationships with the existing customers should also be taken seriously. Analytics
- 6. Tracking the performance of your ecommerce website periodically is vital to improve the area where you are lacking. Analytics also prove helpful in taking the right business decisions.