2. Current problem
6/17/2014 Proprietary and Confidential 2
Travel Agency
•No concrete system to
track customers
•No one stop solution
for customers
•Manual processes are
time consuming
•No system to
smoothen and
automated the
business flow
Customer
•High taxi fare in
unknown countries
•Lack of trust and
reliability on local taxi
drivers
•Lack of knowledge
about affordable hotels
and taxis
Hotel Owner
•Economic hotels don’t
have visibility among
traveler
•No place to showcase
their facilities
•High commission for
big players like
makemytrip.com
Taxi Owner
•No visibility of
economic taxies
•High opportunity cost
in waiting for traveler
at airport
•Lead generation is
difficult
•High commission for
big players like
makemytrip.com
3. How it works: Basic
3Proprietary and Confidential6/17/2014
Travel Agency E-
commerce
website
Customer Visits
website and book
hotels and taxies
Taxi Owner gets
notification and
approves taxi
Hotel owner gets
notification and
confirm hotel
availability
Customer gets
confirmation for
his booking
4. Role: Travel website
4Proprietary and Confidential6/17/2014
Pre-sales
•Package promotion
•Search facility
•Price
•Date
•Pax
•Feedback and
comment from user
•Implementation of
social media to share
experience, deals etc.
•FAQ to avoid
misunderstanding
Sales
•Booking of taxies and
hotels
•Online secure
payment gateway
•Discount coupon
facility if any
•Bulk booking discount
•Confirmation of
booking
Encouragementforrepeatsales
•Loyalty member
program
•Testimonial from
traveler
•Rating from user for
•Taxi
•Hotels
•Website service
•Gallery
•Blog about travel
5. Role: Admin
5Proprietary and Confidential6/17/2014
Operations
• Report generation
• Detailed view of
past transactions
• Convertibility ratio
of customer
• Automated process
of sorting and
listing
Promotion
• Admin can add
promotional
campaign
• Manage all Taxi
owner
• Manage all hotels
• Admin can change
season specific
discount
Analytics
• Detailed user
information
• Customer details,
such as name,
contact, address
date of purchase,
payment method
• Tracking location of
customer
• Helps in predicting
future sales
6. Role: Taxi Owner
6Proprietary and Confidential6/17/2014
Taxi owner will have their login
They can see the leads they are getting
They will confirm the availability
They can track the past customer details
Payment info will be shown to the owner
7. Role: Hotels
7Proprietary and Confidential6/17/2014
Hotels will have their login
They can see the leads they are getting
They will confirm the availability
They can track the past customer details
Payment info will be shown to the hotels
9. Future scope
9Proprietary and Confidential6/17/2014
Traveler
Mobile
Application
Quick booking
Easy to navigate
Quick approval from hotels
Quick approval from taxi
Maps integration
Tracking of traveler
