Smartphones Top Mobile Device Market Over Tablets
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2. The tablet craze is losing steam as
smartphones take more mobile device
market share than tablets in 2014 and 2015.
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After nearly five years of growth, the tablet
market has officially stalled. According to
research firm IDC, tablet sales fell 3.2% year
over year in the 2014 holiday quarter, with
even bigger drops coming from market
leaders Apple and Samsung.
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The tablet’s biggest problem? The
smartphone. The tablet’s older, smaller family
member has quietly started doing all of the
tablet’s tasks. And in some cases, the
smartphone is just flat-out better.
The tablet was the obvious choice for books
back in the days of 10-inch tablets and 3.5-
inch smartphones,. A iPhone 3GS was
conveniently portable, but the petite screen
was too small for everyday reading.
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The average smartphone screen size has risen
from 3.5 to 5.2 inches. Boom! A true game-
changer for the smartphone. Sorry tablet.
A larger screen makes everything better.
Reading, texting, and Snapchatting all
become a better user experience. Not to
mention as the market for smartphones
expands, so does the level of website
optimization for those screen sizes. Pretty
pictures look even prettier when properly
formatted.
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A market mismatch exists today with few
hundred million tablet users, but nearly two
billion smartphone owners. All the hot
games, apps and trendy stuff show up on the
phone first, and the tablet (maybe) later. The
biggest phones look a lot like small tablets, so
many mobile developers are simply upscaling
their existing phone apps to fit the tablet’s
larger screen.
So much for special tablet apps. Smartphones
are taking all the action.
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Battery life is an issue. The juice on the
average tablet lasts about 10 hours.
Smartphone battery life has nearly doubled
over the last five years. Thanks to technology
like cell phone charging stations, smartphone
and tablet users can keep their devices
charged on the go.
Everyone is waiting to see what smartphone
technology will bring along with the
multitude of issues and fads. Stay tuned.