You deliver exceptional experiences to your audience, but have you given the same consideration to your team? Vendini’s Chief People Officer, Susan Hollingshead shares strategies for how to invest in your people and culture to positively impact your business by increasing engagement, reducing employee turnover, saving money and creating a better working environment.
Cultivating Culture In Your Organization by Susan Hollingshead
2. PRESENTER
Chief People Officer, Vendini
SUSAN HOLLINGSHEAD
• Manages HR Organizational
Development, Payroll, Benefits,
Facilities and Risk Management
• Prior to Vendini, spent 20 years
finding solutions to social and
environmental issues for companies
large and smallVENDINI STAFF
3. noun
1. Organization culture is the personality of an
organization. It defines the environment in which
employees and others work within that organization.
2. It is a set of shared beliefs about what is expected, valued
and rewarded.
ORGANIZATION CULTURE:
or·gan·i·za·tion cul·ture ˌ
6. CULTURE IS
• Work environment
• Organization mission
• Organization values
• Ethics, expectations, and goals
7. An effective culture is critical
to their success
It’s not so important
It’s a luxury and not really
necessary to succeed
EXPLICIT CULTURE MANAGEMENT = 111% GROWTH
HEADS OF BUSINESS
BELIEVE 1%
15%
84%
16. CENTRALIZED DECENTRALIZED
HIERARCHY DECISIONS TEAM BASED DECISIONS
INDIVIDUAL CONTRIBUTORS COLLABORATION
OPEN OFFICE SPACE PERSONAL SPACE
INFORMAL STYLE FORMAL STYLE
SHORT-TERM
REVENUE
LONG-TERM VISION
vs
vs
vs
vs
vs
vs
USING CULTURE TO BE SOMETHING
YOU’RE NOT IS A NON-STARTER
18. ARE THE FOLLOWING:
TRUE? FALSE?
• Common purpose
• Cultural fit
• Nice people are better
• Loves job is better
• Safety and well-being
• No micro-managers
• Empowerment
Defining. The way we think of culture and organization. Personality. Shared Beliefs.
Myth: Culture Exists if it is deliberate.
False: It ALWAYS exists.
DOUBLE-DOWN ON CULTURE OTHERWISE CULTURE DOUBLE-DOWNS ON YOU.
Engagement is what people feel, “I love my job”
Culture is what people believe, “Vendini is committed to excellence”
Engagement survey: appreciated for the work I do - therefore I love my job.
5 questions for survey:
Engagement data
o changes frequently, influenced by many factors
o should be measured frequently (quarterly or monthly)
o surveys can typically utilize Likert scale methodology and retain good results
• Culture data
o changes slowly, influenced by limited number of factors
o should be measured less frequently (1-2 times per year)
o Culture surveys must be structured to avoid important biases for accurate results
Mission: What we believe in / main focus
Values: How we implement the mission, how we work
Ethics, expectations & goals: Fair dealings
84% of the heads of businesses believe that an effective culture is critical to their success
Only 15% believe it’s not so important
Only 1% think is a luxury and not really necessary to succeed
Organizations that made more explicit culture management efforts averaged 111% revenue growth over three years
“Shared values, goals and attitudes are the things that truly define culture. Pictured here are group of young volunteers shipping off for their first assignment in Thailand. While it’s pretty clear that they all came from different backgrounds, they were all drawn to serving in the Peace Corps because of their shared beliefs. Its those shared values of service and a desire to help humanity that define the culture of the Peace Corps.
Colleen Barrett Southwest Airline
tops kegs and ping-pong tables
tops kegs and ping-pong tables
“We all recognize Rosie the riveter, of course. It first, she was created as a symbol to rally American women into join the war effort by taking on 19 million jobs left vacant by men who had enlisted in the military. After the war, however, the meaning of this image evolved into something even greater. Rosie became a symbol for the empowerment of women, and a testament to the impact empowerment itself can have on society. The deployment of 19 million women as new workers into the American workforce changed—and elevated—our culture forever.”
It’s liberal vs. conservative.
Audience votes
Think about your organization.
How many of you agree that there needs to be a common purpose?
How many of you agree that the employee needs to be a culture fit?
”Pictured here is L.A. Philharmonic Orchestra with their Music Director Gustavo Dudamel. Some of you know may know him as being the inspiration for the main character on the TV series “Mozart in the Jungle”. In real life, the passion and enthusiasm Dudamel brought with him to the LA Phil has helped to elevate the orchestra to new heights.”
BRING TO THE STAGE
HOW THEY BUILT CULTURE IN THEIR ORGANIZATIONS