The document discusses technology trends that are reshaping how arts and cultural organizations engage patrons. It notes that today's patrons are mobile device owners who are connected 24/7, multi-task across multiple screens, have limited attention spans, and are desensitized to ads. As a result, organizations need to consider every touchpoint with patrons across their entire experience, from websites and mobile apps to events and fundraising. New strategies discussed include participatory immersive experiences, location-based offers, crowdsourcing, gamification, and emphasizing rich content over ads to build deep connections with patrons.

1. Technology Trends
Reshaping Patron
Engagement
Presented by Adam Cohn

2. About me

3. About Vendini

4. Our role
Build an
audience
Share epic
experience

5. How we do this
Cultivating
relationships
Earning loyal
patrons

6. Why are we here again?
express
create inspire
feel
share
connect
entertain
The Experience
play
learn

7. The landscape for engagement
is shifting

8. Then

9. Now

10. Patrons today
• Mobile device owners

11. Patrons today
• Connected 24/7
• On-the-go

12. Patrons today
• Multi-task
• Multi-screen
• Limited attention

13. Patrons today
• Desensitized to ads
• Oversold online
• Value online reviews

14. Now
Connected 24/7
Multi-Taskers
On-the-go
Oversold

15. So…what can we do?

16. How do we build our audience?
How do we share epic experiences?
Consider the big picture

17. The complete experience
Website & Mobile Experience
Advertising
Email Marketing
Online Sales
Venue
Box Office
Staff & Volunteers
Events
Community Involvement
Patrons as Participants
Youth Outreach
Fundraising Efforts
Word of Mouth
Online Referrals & Reviews
Social Media
Your Patron

18. Consider each touch point.
Be authentic.
Show, don’t tell.
Foster participation.
Be a part of the community.
New rules of engagement
ŸŸŸŸŸŸŸŸŸŸŸŸŸŸŸŸ

19. Park Avenue Armory
§ Participatory,
immersive
experiences
§ Patrons contribute to
the experience
§ Fosters deep patron
connection
Patron immersion

20. Mobilized sales Soka Performing Arts
Center
§ Mobile VIP Group
§ Exclusive offers and
updates via text
message
§ First to know about
onsales, special
deals, new events
§ Target offers toward
patron interests
§ No spam

21. Crowdsource Brattle Theatre
§ Leveraged the power of
crowdsourced fundraising
via Kickstarter
§ Promoted cause via rich
video content and social
media
§ Social media reach to
spread the word and build
support
§ Incentivize + reward
supporters for donations

22. Consumer as the marketer
Location-based offers & event discovery
Gamification
Crowdsourcing
Emphasis on showing rather than telling
$
*
Trends to watch

23. Sharing an exceptional
experience makes it all
worthwhile.

24. Keep in touch
Adam Cohn
acohn@vendini.com
www.vendini.com
@vendini
www.facebook.com/vendini.inc

25. Sources
Slide 10
Business Insider “Future of Mobile” graph
http://www.businessinsider.com/future-of-mobile-slides-2012-12?op=1
Go-globe smartphone adoption infographic
http://ansonalex.com/infographics/smartphone-usage-statistics-2012-infographic/
Slide 11
Onbile study where people use their smartphones:
http://www.onbile.com/info/where-do-people-use-their-smartphones/
Go-Globe how smartphones are used infographic:
http://ansonalex.com/infographics/smartphone-usage-statistics-2012-infographic/
Slide 12
Google Insight study: about “The New Multi-Screen World Study”:
http://www.google.com/think/research-studies/the-new-multi-screen-world-study.html
Slide 13
Solve Media Study decrease in CTR for online ads::
http://news.solvemedia.com/post/37787487410/native-advertising-in-context-infographic
Review Trackers’ coverage of Forrester Report on consumer trust of online ratings:
http://www.reviewtrackers.com/consumers-trust-online-reviews-advertisements-direct-marketing-
messages/