The speech was delivered by Mr. Venkadesh Narayanan, President, PDMA-India | Principal Consultant, Fhyzics Business Consultants Pvt. Ltd., Chennai.

1. Knowledge Partner
Fhyzics Business Consultants Pvt.Ltd.
Mr. Venkadesh Narayanan
President, PDMA-India
Principal Consultant, Fhyzics
Business Consultants Pvt. Ltd.
Welcome Address

2. Book Now
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3. PDMA-INDIA
International Conference
2017
Knowledge Partner:
FHYZICS BUSINESS CONSULTANTS PVT. LTD
www.pdma-india.in
www.fhyzics.com

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The best way to
predict the future is to
create it.
”
“
- Peter Drucker

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God created the world and NPD
professionals decorated it with
products & services
”
“

8. There is no product without a problem
There is no organization without a product
There is no product without a problem
There is no organization without a product
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9. About PDMA
The Product Development and Management Association (PDMA) is the premier
global advocate for product development and management professionals. Since
1976, PDMA is the only organization that focuses on the unique set of integrated
activities involved in the full lifecycle of product development and management,
including innovation.
www.pdma.org
NPDP Certification | NPDP Body of Knowledge | Journal of Product
Innovation Management | Outstanding Corporate Innovator Award

10. PDMA-India’s mission is to provide a platform for the product development
community to learn and share product development best practices through
events such as seminars, webinars, special programs and conferences. It
will also conduct preparation courses for the product development
professionals to attain the New Product Development Professional (NPDP)
credential.
PDMA-India is an Indian affiliate of PDMA, USA
www.pdma-india.in

11. About Fhyzics
Our Partners
APICS, USA
The world’s leading community for end-to-end
supply chain excellence for education and
certification.
IREB®, Germany
IREB® has become a worldwide renowned body
of experts who come from science, research,
industry and consulting for the individual
certification of professionals in Requirements
Engineering
PDMA, USA
PDMA is the only organization that focuses on
the unique set of integrated activities involved
in the full lifecycle of product development and
management, including innovation.
IIBA®, Canada
IIBA® is the professional association dedicated to
the field of business analysis and works to
maintain the global standard for the practices and
certification.
Registered Education Provider (REP) of PDMA
www.fhyzics.com

12. Fhyzics’ Services
www.fhyzics.com

13. Building New Product
Development (NPD)
Excellence
Theme
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14. AGENDA
Today’s Break
04
06
01
Lunch
• Inaugural Keynote Address:
• Collaborative Product Development
• Teaching Product Design -
Experience @ IITM
• India’s Quest for Aligning Business
and Strategic Goals
• Building Product Safety using ISO
31000
• Product & Brand Management
• What Success Looks Like in NPD
• My Journey with Products
• Building Your Organization’s NPD
Excellence through NPDP
Certification
• Creation of Fastrack Reflex Band
• Developing a First-Time-Right
Culture in Product Development
• Behavioural Economics and Product
Development - A Surgeons'
Perspective
• NPD for National Growth
• NPD in Reel & Real Life01:00PM-
01:45PM
Break
11.30AM-
11.45AM
• NPD Methods & Metrics
• India Awaits NPD Revolution
• Essence of Market Research for
Effective Product Development
• 10 Cutting Edge Techniques in NPD
– Part-I
• Protecting Product with IP
• NPD Techniques Part-II
02
03 05
07
03:45PM-04:00PM

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Maximize
Learning
Speakers Allotted time
Two Questions on each topics
Unlimited questions on PDMA-INDIA LinkedIn Group

16. Conference
Handbook
About PDMA
Agenda
Speakers Profile
About Fhyzics
About SMBCART
PDMA BOK
NPD Certification
Sample Questions
Business Analysis Schema
Notes
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17. Critical Factors
15
1. The Number one success factor is a unique superior product: a differentiated product that
delivers unique benefits and superior value to the customer.
2. A Strong market orientation – a market-driven and customer-focused new product process -
is critical to success.
3. Look to the world product: An international orientation in product design, development, and
target marketing provides the edge in product innovation.
4. More predevelopment work – the up-front homework – must be done before product
development gets under way.
5. Sharp and new early product and project definition is one of the key differences between
winning and losing at new products.
6. A well-conceived, properly executed launch is central to new product success, and a solid
marketing plan is at the heart of the launch.
7. The right organizational structure, design, and climate are key factors in success.
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18. Critical Factors
15
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8. Top Management support doesn’t guarantee success, but it sure helps. But many senior
managers get it wrong.
9. Leveraging core competencies is vital to success “step-out” projects tend to fail.
10. Projects aimed at attractive markets do better: market attractiveness is a key project-
selection criterion.
11. Successful businesses build tough go/kill decision points into their new product process,
where projects really do get killed: Better focus is the result.
12. New product success is controllable: more emphasis is needed on completeness, consistency
and quality of execution of the key tasks from beginning to end of project.
13. The resources must be in place – there is no free lunch in product innovation.
14. Speed is everything! But not at the expense of quality of execution.
15. Companies that follow a multistage, disciplined new product process – a Stage-Gate TM
process–fare much better.

19. Dr. Aruna Shekar