The presentation gives a brief introduction about Link Building.

1. LINK BUILDING
Prof Venkatesh Ganapathy
Associate Professor (Marketing)

2. Link Building
 The process of establishing relevant, inbound links to
your website
 Achieve higher ranking with the major search
engines
 Drive targeted traffic to your site.

3. "Natural" Editorial Links
 Links that are given naturally by sites and pages that
want to link to your content or company.
 Creation of great content
 Ability to create awareness

4. Manual "Outreach" Link Building
 This involves emailing people and asking them
to link back to your website.
 Conduct proper research and find websites that are
relevant to your link building purpose.

5. Self-Created, Non-Editorial
 User can create links through guest book signings,
forum signatures, blog comments, or user profiles.
 Not much value
 Often considered spam

6. Link Building Strategies
 Get your customers to link to you
 Build a company blog; make it a valuable,
informative, and entertaining resource
 Create content that inspires viral sharing and natural
linking
 Be newsworthy