Parle Products is a private company founded in 1929 in British-dominated India. It began by manufacturing confectionery in a small factory in Mumbai. Parle launched its first biscuit brand Parle-G in 1939 which later became the number one selling biscuit brand in India. Parle has expanded to include multiple product lines and owns several popular Indian snack brands. It achieved this growth through continuous innovation, a mass market strategy, and maintaining high quality at affordable prices.

1. G = GENIUS By:
Praveen B.L.
Aditya Kothari
Chaitra HS
Anusha R
Guidance of:
Prof Venkatesh
Ganapathy

2. PARLE PROFILE
 Private Ltd Company
 Industry- Biscuits and Confectionery
 Founded in 1929
 Founder- Chauhan family
 Headquarters- Mumbai ( Maharashtra)
 Areas Served- Global
 Products - Parle –G , Monaco , Hide & Seek, Melody, Poppins,
Krackjack, Frooti
 Rs. 5010 crore- the worth of biscuit sales registered by Parle G in 2012

3. HISTORY
In 1929 a small company by the name of Parle products
emerged in British dominated India. The goal was to spread
joy and cheer to children and adults alike, all over the country
with its sweets and candies. A small factory was set up in the
suburbs of Mumbai to manufacture confectionery products.

4. o In 1929 a small company by the name of Parle products emerged in
British dominated India.
o A small factory was set up in the VILE PARLE (EAST)of Mumbai, to
manufacture sweets and coffees.
o 38% share of the total biscuit market

5. CONTINUED..
 1st brands – Parle Glucose and Parle Monaco
 Parle Products also has 10 manufacturing units and 75
manufacturing units on contract & 5 manufacturing units for
confectioneries
 Annual turnover is above Rs.5000 crores.

6. Milestones
Decades of Progress
• 1929:The first year of operation. Parle assets were hard work and
hope.
• 1939:Ten years of determined effort during the second world war
brought results. Things began to take shape. And they tried even
harder. Parle baked its first biscuit in India.
• 1947: Parle Glucose announces freedom from British campaign
• 1980: Rechristening of Parle as Parle-G {G standing for Glucose}

7. Milestones
Decades of Progress
• 1982:The first TV spot created by Everest – Swaad Bhare, Shakti
Bhare.
• 1998: Brand endorsement by Shaktimaan, telly super hero.
• 2001: Brand packaging changed from wax paper to plastic
• 2004: The G in Parle-G stood for Genius.
• 2013: The Kal-ke genius ad campaign. Use of mind games in
Twitter.

8. Shaktimaan – The Super
Hero

9. How?
• 2 + 3 = 10
• 7 + 2 = 63
• 6 + 5 = 66
• 4 + 8 = ?

10. Online shopping of Parle-G
• Amazon

11. 3 seconds
• The ideal dip time for Parle-G
biscuits.

12. Innovation : Launch of the
chota pack
• 400 million – The number of Parle-G
packs that are produced daily.
• Parle-G’s distribution network - 6
million retail stores.
• Parle-G : A brand built for the masses

13. SPLIT OF THE GROUP
 The original Parle company was split into three separate
companies, owned by different factions of the original
Chauhan family.
 Parle Products, led by Vijay, Sharad and Raj Chauhan
(owner of the brands Parle-G, Melody, Mango Bite, Poppins,
Monaco and KrackJack)

14. PARLE PRODUCTS

16. • Product Range
Biscuits Confectionary
 Parle – G Melody
 Milk Shakti Mango bite
 Parle - Magix Poppins
 Krackjack Kismi Toffee
 Monaco Orange Candy
 Digestive Marie Must Bites
 Hide & Seek Sixer

17. DAUGHTERS ZINDABAD!
• Parle Agro, led by Prakash Chauhan and his daughters
Schauna, Alisha and Nadia.
• Prakash Chauhan –
the proud father of
three daughters!
[Our PM should rejoice]

18. PARLE AGRO
• The young CEO of Parle Agro, Schauna Chauhan Saluja
• Owner of the brands such as FROOTI and APPY.
• Married to Bikram Saluja who played Karisma Kapoor’s love
interest in “Fiza”.

19. PARLE BISLERI
Parle Bisleri, led by Ramesh Chauhan

20. AWARDS
• Since they have entered the food competition in 1971,
the brands have consistently received consistently 111 gold , 26
silver and 4 Bronze medals for Quality Awards at the World
Quality Selections.

21. SALES AND TURNOVER
• In 2012, Parle Products sold Rs 5,010 crore worth of its
flagship glucose biscuit brand at retail price.
• This meant sales of more than 100 crore packets across
sizes every month, or 14,600 crore biscuits in the entire
year, that is, 121 biscuits each for the 1.2 billion Indians.

22. INFRASTRUCTURE
• Apart from the original factory in Mumbai, Parle has manufacturing
facilities in :
• Neemrana (Rajasthan)
• Bangalore (Karnataka)
•
• Kutch (Gujarat)
•
• Khopoli (Maharashtra)
• Bahadurgarh (Haryana)

23. CONCLUSION
• Parle-G biscuits - largest selling biscuits in India .
• Best quality & reasonable price - hallmarks
• No.1 brand
• Mass Penetration strategy
• Continuous innovation

24. HAVE PARLE-G WITH
CHILLED WATER OR HOT
TEA…

25. QUESTIONS
• What are the factors that have made Parle-G the
No.1 brand?
• Describe the type of innovation that Parle has
used to grow the business.
• Do you think Parle-G can launch a health drink
like Nutramul, Bournvita or Horlicks? Give
reasons for your answer.
• Can Parle-G launch its own ice-creams? Give
reasons for your answer.
• Can Parle-G innovate and introduce Parle-G
noodles? What are the chances of success in this
effort?