Are the Indian Supply Chain Start-ups ready? Can they deliver global service levels at Indian cost? What are the boardroom priorities and expectations? How do Indian Start-ups view the challenges and opportunities? Curious to know on 5x Moonshot program and upcoming CII-DNB Start-up performance index? Check out here on how CII can support the Start-ups. Based on CII’s primary research with inputs from 50 C-Suite professionals and 50 Indian Start-ups.
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CII Whitepaper on Indian Start-ups
1. Global Service Levels at Indian Cost:
Are the Indian Supply Chain Start-ups ready?
• Boardroom priorities and expectations
• Deep dive into 50 Indian Start-ups
• Challenges and opportunities of Indian Start-ups
2. Executive Summary
2
Tap boardroom challenges and priorities
Cost overruns, Lack of visibility, and Legacy Systems are
the top challenges. Priorities are Cost Optimization,
Process Streamlining and Automation.
Translate them to Global Supply Chain opportunities
Exploring untapped avenues in Supply Chain cost
reduction, Scaling up End-to-end visibility, and
Technology solutions through Start-ups.
Evaluate the fit of Indian Start-up solutions
90% of the C-suite professionals are upbeat about Indian
Start-ups’ solutions on Sales & Operations,
Warehousing, Marketplace(Sourcing/Transportation),
Network Optimization, Mobility, and Cold Chain.
3. Background
The Whitepaper evaluates key
boardroom challenges faced by the
Industry. CII conducted primary
research, interviewing 50 Indian Start-
ups and 50 C-Suite professionals to
identify the priorities and opportunities.
Data provided here are through CII’s
primary research.
The challenges from the boardroom
were mapped with solutions being
offered by the start-ups. Status in
terms of current adoption level and
willingness to explore Indian Start-up
solutions have been captured as part of
this initiative.
CII Institute of Logistics Elite
community’s C-Suite Professionals
from Shell, BCG, Vedanta, Bayer and
Blue Yonder were part of this
whitepaper initiative
3
4. 4
Challenges &
Opportunities
Limiting factors and work
arounds to access global
audience
Boardroom Agenda
Priorities & Expectations
Indian Start-ups
Deep dive into 50 Indian
Start-ups
Understanding the Indian Supply Chain Start ups
4
5. Deep Learning
Cloud computing
Predictive Analytics
Top Priorities for business
Industry Perspective on Supply Chain
- Viewpoint from 50 C-suite Professionals
Technology levers to address cost optimization and process streamlining
5
Cost Optimization
Without compromising service levels
Process Streamlining
Improvements for sustainable
competitive advantage
Automation
Seamless transition from Legacy
systems and filling up gaps
“Business-oriented, continuous discipline
to drive cost reduction and spending,
while maximizing business value”
“Mitigating unnecessary work-related tasks
to enhance process efficiency”
“Technology deployment to produce and
deliver value with optimum human
intervention.”
Machine Learning
IoT
69% 36%
% of respondents
68%
6. 80%
33%
33%
22%
25%
25%
33%
33%
Automobile
Chemical
Consumer Goods
FMCG
Manufacturing
Pharma
Technology
Overall
View from C-suite on Metrics that matter
How far are you satisfied
with End to End Supply
Chain Visibility?
Satisfaction level of OTIF
(On Time In Full)
Performance
What is your
satisfaction level on
Supply Chain Agility?
60%
83%
67%
56%
33%
50%
83%
58%
20%
50%
50%
56%
58%
75%
67%
54%
6
IT - Hardware/Electronics
For example, Respondents of Automobile vertical believe in substantial scope for improvement from
the current level of Supply Chain Agility. This is, in spite of achieving a reasonable OTIF performance
“Fragmented business approach and sub-optimal use of technology
are the limiting factors for timely service”
- Global FMCG company
“As our Supply Chain partners use different technologies,
synchronizing is a challenge. Our visibility is limited to 60%”
- Leading Pharma company
“Differentiated service levels for high value customers helped us to
enhance customer satisfaction levels in terms of Order fulfilment.”
- Global Manufacturing company
“We drill down to granular level and come up with impactful
solutions that help us to outperform Order fulfilment rate of our
competitors”
- Global IT Hardware player
“Technology limitation and operational silos impact our supply
chain agility. We see lot of scope for improvement. ”
- Global Consumer brand
7. 7
C-suite engagement with Start-ups
For example, Respondents from IT Hardware / Electronics industry have not engaged Start-ups due to high
sensitivity towards Data and availability of in-house solutions. Moving forward, 50% are positive about
engaging Indian Start-ups and 100% are confident on Indian Start-ups’ ability to offer global solutions
IT- Hardware/Electronics
“Indian Start-ups have the flexibility and talent pool in delivering solutions,
both locally and globally. ”
- Global Manufacturing company
“Indian Start-ups provide excellent customizable solutions and are very
economical when compared to big players.”
- Global Electronics giant
“Technical knowledge among Indian Start-ups is very high. But Supply Chain
knowledge matters a lot when it comes to delivering solutions. With better
tweaks, they can offer global solutions”
- Global Chemical company
8. 8
Domain Focus
Last Mile
17%
Cold Chain
11%
Network
Optimization
11%
Sustainability
Warehousing &
Distribution
15%
16%
Marketplace
15% Mobility
8%
S&OP
7%
Technology Focus
Analytics
Artificial Intelligence/
Machine Learning
Blockchain
Internet of Things
Focus of Indian Start-ups
85% of the Indian Start-up respondents focus on Last Mile, Warehousing &
distribution, Sustainability, Network Optimization, Cold Chain and Marketplace.
9. X
76% of the start-ups need support in
Industry connect
65% of the start-ups require platform
to be visible to the potential clients.
9
Key Challenges for Indian Start-ups
Industry Connect
1
Visibility & Client Awareness
2
Identity
3
“Cost of acquiring new customer is
30-40 %”
- Startup Co-founder
“Months pass by without feedback
from potential clients after Proof of
Concept”
- Startup Founder
“Diverse client requirements in India
ensure robustness in our solution. It
makes us a lot easier to step into
overseas market”
- Startup Founder
10. 10
CII Institute of Logistics has taken the following
initiatives –
➢ 5x Moonshot program for Indian Start-ups
with a commitment of 5 times revenue
growth within 3-year period.
➢ Engagement such as podcast series(Tag
Talks – Voice of Supply Chain) for promoting
Indian start-up visibility.
➢ Create awareness among working
professionals and top-notch business school
students through boardroom challenge and
case competition, by Indian start-ups
➢ Co-branded Start-up Performance Index
with Dun & Bradstreet for global identity,
which will support in wider adoption,
increased visibility and funding for Indian
Start-ups.
Why: Scale up Technology adoption in India Supply Chain to
make competition irrelevant
How: Empower Start-up to achieve 5x revenue Growth within
maximum 3 years
What: Leverage IoT, Deep Learning, Machine Leaning,
Predictive Analytics, Cloud computing, Blockchain for
compelling Supply Chain solutions
Support: Validation, Business connect, Market Intelligence
Benefits: Faster customer reach-out, enhanced visibility &
customer awareness.
5x Moonshot program
A robust and comprehensive measurement -framework based
on empirical evidence-Based approach to build a performance
index for start ups providing supply chain solutions
Benefits: Scaling up industry competitiveness, Performance &
Risk Identification, Benchmarking & Analysis
Start-up Performance Index
Support from CII
11. 11
Perception of global organizations towards Indian start-ups is
encouraging.
90% of the C-suite professionals are willing to explore Indian
start-up solutions to address the boardroom challenges.
CII’s Moonshot program and Start-up Performance Index
present great potential for more Start-ups joining the Unicorn
Club and to help solve the problems of tomorrow
Conclusion
