1. © 2015 Ventana Research1 © 2015 Ventana Research
The Role of Analytics in
Driving Knowledge
Mark Smith
CEO & Chief Research Officer
March 11, 2015

2. © 2015 Ventana Research2 © 2015 Ventana Research2
Engaged and Smarter Workforce
More Engaged
Workforce
Smarter
Workforce
Better
Business
Results

3. © 2015 Ventana Research3 © 2015 Ventana Research3
Technologies for Employee Engagement
Effective
Collaboration
Better
Information
& Insights
Good
Employee
Development

4. © 2015 Ventana Research4 © 2015 Ventana Research4
Technologies for Smarter Workforce
Effective
Collaboration
Better
Learning
Systems
Actionable
Information

5. © 2015 Ventana Research5 © 2015 Ventana Research5
Analytics Addresses Information Needs
Information
& Insights
Actionable
Information
Human Capital
Analytics

6. © 2015 Ventana Research6 © 2015 Ventana Research6
Power of Human Capital Analytics

7. © 2015 Ventana Research7 © 2015 Ventana Research7
Business Analytics and Big Data
Analytics is ticket to success
• New methods for discovery
and exploration
• Predictive analytics now are
exploitable by business
• New forms of presenting and
interacting analytics
Big Data is a new platform
• Embracing all types of data for
operations and analytics
• New technologies to exploit the
potential of big data
• Varying approaches now provide
big data analytics

8. © 2015 Ventana Research8 © 2015 Ventana Research8
Big Data is Not Magical Fix for Analytics

9. © 2015 Ventana Research9 © 2015 Ventana Research9
Types of Human Capital Analytics
Analytics Across HR
• Talent management is the
most critical type of human
capital analytics in 74% of
organizations.
• Over half (54%) see
analytics are critical to core
HR and over half (52%) for
workforce management.

10. © 2015 Ventana Research10 © 2015 Ventana Research10
Enable Timely Access to Data
Analytics Require Data
• Over half (51%) are
dissatisfied with their
analytics processes.
• Almost two thirds (63%)
state data is not available
for use in HR.
• Critical to ensure data
sources are accessible to
have best quality of data.
Source: Ventana Research Human Capital Analytics Benchmark Research

11. © 2015 Ventana Research11 © 2015 Ventana Research11
Analytics Enable Effective Learning
Improve Effectiveness:
• Over third (37%) use
spreadsheets to track learning
courses and half (55%) state
they make it difficult to manage
learning efficiently.
• Only less than fifth (17%) use
analytics software to track
metrics today.
• Over half (52%) lack satisfaction
with LMS reporting and little
more than two thirds (63%) with
LMS analytics.
• But only more than third
(39%) indicate they plan
to improve analytics.
Source: Ventana Research Next Generation Learning Management Systems Benchmark Research

12. © 2015 Ventana Research12 © 2015 Ventana Research12
Making Analytics Easier to Act On
Make Them Actionable
• Over three quarters (78%)
of companies see
actionable analytics as
important.
• Ensure analytics allow
executives to take action.
• Make the system easy to
use and interact with.
• Allow there to be a good
way to design measures.
Source: Ventana Research Human Capital Analytics Benchmark Research

13. © 2015 Ventana Research13 © 2015 Ventana Research13
Five Reasons Not Satisfied with Analytics
1. Data not readily available (63%)
2. Not enough skilled workers (45%)
3. Hard to build and maintain (42%)
4. Technology inadequate (37%)
5. Not adaptable to change (34%)
Source: Ventana Research Human Capital Analytics Benchmark Research

14. © 2015 Ventana Research14 © 2015 Ventana Research14
Top Benefits of Human Capital Analytics
Engage and retain
more of workforce
52%
Improve efficiency and
productivity
61%
Improve management
actions and decisions,
51%
Create more accurate
budgets and plans
49%
Perform workforce
planning and budgeting
42%
Source: Ventana Research Human Capital Analytics Benchmark Research

15. © 2015 Ventana Research15 © 2015 Ventana Research15
Mobile Technology Revolution

16. © 2015 Ventana Research16 © 2015 Ventana Research16
Growth in Using Mobile Technology
66%
of organizations use some form of
mobile technology to access human
capital analytics.
Source: Ventana Research Human Capital Analytics Benchmark Research

17. © 2015 Ventana Research17 © 2015 Ventana Research17
Digital Collaboration Across Workforce

18. © 2015 Ventana Research18 © 2015 Ventana Research18
Business and Social Collaboration
Social Collaboration is
business revolution
• Use collaboration for business
process effectiveness
• Methods to interact are easier
and more valuable
• Use of gamification for enabling
contests and engagement
• New social approaches bridge
generational gaps

19. © 2015 Ventana Research19 © 2015 Ventana Research19
There is Room to Improve Collaboration
Close to half of companies say they do not have
enough collaboration occurring
Only 4 percent of companies say they have
too much collaboration occurring
Source: Ventana Research Next Generation Learning Benchmark Research
46%
4%

20. © 2015 Ventana Research20 © 2015 Ventana Research20
Empower Analytics with Collaboration
© 2015 Ventana Research8

21. © 2015 Ventana Research21 © 2015 Ventana Research21
Mobile and Collaboration for Analytics
66%
Two thirds of respondents are using
mobile devices to access analytics
56%
Over half see collaboration as important
to improving analytics

22. © 2015 Ventana Research22 © 2015 Ventana Research22
Modernize Human Capital Analytics
© 2015 Ventana Research8

23. © 2015 Ventana Research23 © 2015 Ventana Research23
1. Assess performance of existing analytic efforts
2. Identify areas where improvements have largest impact
3. Manage HR to embrace and deploy analytics
4. Focus where you can optimize through analytics
5. Track improvement and provide insights on progress
Steps for Role of Analytics for Knowledge
© 2015 Ventana Research9

24. © 2015 Ventana Research24 © 2015 Ventana Research24
Looking at Future Potential
Take Smarter Approach
• Examine how to address
best and worst practices of
the past to help
organizations future
• Prioritize the pain of
organizations to help guide
the future value of
investment
• Determine the future
opportunity of prospects to
establish longer term
roadmap.

25. © 2015 Ventana Research25 © 2015 Ventana Research25
Mark Smith – Contact Information
Twitter
@marksmithvr
LinkedIn
http://www.linkedin.com/in/markallensmith
Analyst Perspectives
http://marksmith.ventanaresearch.com
Community and Web Site
http://www.ventanaresearch.com

26. © 2015 Ventana Research26 © 2015 Ventana Research
The Role of Analytics in
Driving Knowledge
Mark Smith
CEO & Chief Research Officer
March 11, 2015