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![Cross media case study-Cosmetics Background Campaign Objectives Campaign demonstrates cross media ad effectiveness of the Mail brand with a 27% increase in purchase behaviour following campaign Implementation The Daily Mail worked with ZenithOptimedia to develop an integrated, creative and measurable campaign to meet L’Oreal’s objectives. The campaign, which ran for 2 months exclusively on dailymail.co.uk between 11th February 07 and 31st March 07 comprised a range of different creative sizes - including super banners, super skyscrapers and MPUs - designed by AND’s in-house team that were targeted at the site’s ABC1 Females 35-50 readers in the Femail and You channels. These creative’s, together with the 1 email burst to our in-house database linked to a microsite which communicated the key benefits Revitalift and of being fabulous at 40. Results ,[object Object],[object Object],[object Object],[object Object],L’Oreal wanted to raise awareness of their Revitalift brand amongst their target audience of ABC1 Females aged 35-50. They were also looking to consolidate Revitalifts image at the forefront of innovation. For more information please telephone 020 7752 7400 ,[object Object],[object Object],[object Object],… .. and shifted key branding metrics ,[object Object],[object Object],[object Object],Summary The Daily Mail and the Dailymail.co.uk successfully shifted key branding metrics and supported overall brand marketing efforts. A 10x7 colour ad in the Daily Mail also drove newspaper readers to the site to find out more. “ The L’Oreal campaign was a great success as it not only successfully shifted brand awareness it also saw overall favorability of the brand rise .” “ This was a great example of advertising that works. We were particularly happy with the consumer response and the overall increase in purchase behaviour.” case study](https://image.slidesharecdn.com/loreal-1-slider-1229512294485983-2/85/L-Oreal-1-Slider-1-320.jpg)
