1. Slide 2
CONFIDENTIAL
26.10.2012
OPPORTUNITIES & CHALLENGES
CONVERGENCE IN HEALTH CARE
MARKETS
CONFIDENTIAL
Koen Verhaert
CEO Verhaert
Koen.verhaert@verhaert.com

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CONFIDENTIAL
26.10.2012
Content
1) POINTS OF CONVERGENCE
2) PATIENT BECOMES CONSUMER
3) OPPORTUNITY FOR YOUR BUSINESS
0) CARE - A CHANGING LANDSCAPE

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CONFIDENTIAL
26.10.2012
Verhaert Medical Program - ISO 13485 certified

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CONFIDENTIAL
26.10.2012
A changing care landscape
• Aging society
• Pressure on budgets
• Shortage on staff
• Patients become consumers
NEED FOR CHANGE
=

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CONFIDENTIAL
26.10.2012
1) POINTS OF CONVERGENCE

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CONFIDENTIAL
26.10.2012
Convergence from health care towards well-being
Care
Comfort
Life style
Impact:
Patients become
customers / consumers
Well-being

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CONFIDENTIAL
26.10.2012
Convergence towards Integrated care
Clinical
care
Rehab
care
Reassure
carePreventive
care
Impact:
Stand-alone
products become
care solutions
Integrated
care

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CONFIDENTIAL
26.10.2012
Products become integrated care solutions
Source: Waegener website

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CONFIDENTIAL
26.10.2012
therapy registration &
logging & remote machine
monitoring
Cryo
server
Therapy
C-treatment
cooling liquids
pay per
consumption
subscription /
licence
renting /
leasing
Therapy / product improvement
unique formula
Biofeedback
(wireless) data transfer
database / web applications
patches
make it un-usable / time stamp
pay per use
patient
/stakeholder
Impact on business model: Case Waegener
Source: based on Waegener website

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CONFIDENTIAL
26.10.2012
Life science convergence
Diagnostics Medication
ApplicatorMonitoring
Therapies
Impact:
Stand-alone
products
become
therapies

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CONFIDENTIAL
26.10.2012
Connected care: wireless devices gather health data for us.
An enabling infrastructure: sensors + big data + Services
Source: Rajiv Metha

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26.10.2012
Big data platform: Vitalsys / VitalCare Platform
Source: Vitalsys website

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Technology Convergence
Biotech
Nano tech
Pharmacy
ICT
Technology

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26.10.2012
IT - Flow optimalisation (data)
Source: Agfa Healthcare website

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26.10.2012
IT - flow optimalisation (hardware)
Spacecode Smartboard / Box / Cabinet

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CONFIDENTIAL
26.10.2012
2) PATIENT BECOMES CONSUMER

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CONFIDENTIAL
26.10.2012
Living independently
PATIENT BECOMES CONSUMER (1)

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CONFIDENTIAL
26.10.2012
Residential: Living independently by “intelligent” service flats
Source: Riantis website

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CONFIDENTIAL
26.10.2012
Cities: Living independently by comfort services
Source: Incitys website

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CONFIDENTIAL
26.10.2012
Living healthy in balance
PATIENT BECOMES CONSUMER (2)

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CONFIDENTIAL
26.10.2012
Food /Sports / Fitness /Beauty - Monitoring
Living in
balance

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CONFIDENTIAL
26.10.2012
Distributed sensors for food tracking & quality measurement
Low cost sensors
• Temperature logging
• RFID
• CO²
• …

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CONFIDENTIAL
26.10.2012

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CONFIDENTIAL
26.10.2012
Self –care / self -learning systems – community systems
• Monitoring our ways of
doing things to change our
ways of doing things
• Wearable motion sensors
• Learning from data
• Feedback loop
INMOTION INERTIAL TRAINING SOLUTIONS
IMPROVE YOUR TRAINING EFFICIENCY

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CONFIDENTIAL
26.10.2012
Self-Care /
Personal Health Management
PATIENT BECOMES CONSUMER (3)

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CONFIDENTIAL
26.10.2012
Networked devices + connected people
= healthier communities
• Social acceptance
• Learning from others
• Learning from large group data

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CONFIDENTIAL
26.10.2012
Self-care -Life-sign Sensors / wearable sensors / body area networks
• Distributed sensors
• Stretchable electronics
Gymna 4000, device with
electrotherapy, ultrasound and laser

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CONFIDENTIAL
26.10.2012
3) IMPACT ON YOUR BUSINESS

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CONFIDENTIAL
26.10.2012
Impact on your business
Traditional perspective:
Stand alone products
Standard products
Simplified
Stupid proof
De-skill
Converged perspective:
Solutions and integrated systems
based on: hardware, software,
connectivity and services
Customized / configurated
Increase choises
Rich and subtile
Stimulate learning
“Solving a problem” “Creating an opportunity”
From Utility & Usability Towards Desirability

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26.10.2012
The impact on innovation / Patient becomes consumer
Criteria for added value
1) Feasibility 3) Utility 4) Desirability5) Usability2) Allowance
Differentiating capacity

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CONFIDENTIAL
26.10.2012
Summary : Care hierarchy - “based on Maslow” pyramid
€ by customer
€ public
Businessmodelinnovation
Patient
Customer
TreatmentMedical
Technology/
product
Feasibility
Desirability
Personal health
managementIntelligence
Usability Well-beingConnect
Utility Integrated care
Systems / therapies

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CONFIDENTIAL
26.10.2012
Opportunities for health care companies and related industries
• Create value from user
centered innovation
• Partnerships
• Business model innovation

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CONFIDENTIAL
26.10.2012
VERHAERT MASTERS IN INNOVATION®
Headquarters
Hogenakkerhoekstraat 21
9150 Kruibeke (B)
tel +32 (0)3 250 19 00
fax +32 (0)3 254 10 08
ezine@verhaert.com
More at www.verhaert.com
VERHAERT MASTERS IN INNOVATION®
Netherlands
European Space Innovation Centre
Kapteynstraat 1
2201 BB Noordwijk (NL)
Tel: +31 (0)633 666 828
willard.vanderheijden@verhaert.com
More at www.verhaert.com
VERHAERT MASTERS IN INNOVATION®
helps companies and governments to innovate.
We design products and systems for organizations looking for new ways to provide value
for their customers.
We are a leading integrated product innovation center; creating technology platforms,
developing new products and business in parallel, hence facilitating new-growth strategies
for our clients.