Spring cleaning goes far beyond the deep clean of your home. This spring, it's time to get your digital house in order! Check out these 10 tips for digital spring cleaning.

1. 10 TIPS FOR DIGITAL
SPRING CLEANING

2. 10 TIPS FOR DIGITAL SPRING CLEANING
You look out the window and rather
than seeing a snowman in the yard,
you see birds and grass. Opening your
door, you are greeted by a pleasant
mild breeze, not an artic vortex. You
see children outside playing, their
eyes clearly adjusting to daylight that
they have not seen in months.

3. 10 TIPS FOR DIGITAL SPRING CLEANING
What does it all mean? It's spring! For
us that means more than just retiring
the gym membership we started on
January 2nd. It is time for some spring
cleaning and this year we are working
to get our digital house in order.

4. 10 TIPS FOR DIGITAL SPRING CLEANING
And to help you get there, we've ironed
out 10 tips for you to consider when
you’re ready to open the window and
get your clean on!

5. TIP #10
Identify the right team of experts to help your
evolution process
Whether internal or external, having the right team mix of dedicated and
talented Digital Marketing, Technology and Program Management
professionals in place is the key to the health of your digital ecosystem.
10 TIPS FOR DIGITAL SPRING CLEANING

6. TIP #9
Prepare for digital marketing and tech to collide
Marketing and technology need to work as a symbiotic team for the best
performance. Create a common language and understanding between
these two groups to set yourself up for success.
10 TIPS FOR DIGITAL SPRING CLEANING

7. TIP #8
Perform a “digital health assessment”
How is your ecosystem performing from marketing and technology
perspective? What has been working and what hasn't? Even the best laid
out plans require updates.
10 TIPS FOR DIGITAL SPRING CLEANING

8. TIP #7
Develop your digital roadmap
Set up a marketing and technology roadmap for this year and see where
you stand against it. Inform your stakeholders of the plan! We all love it
when our boss throws something over the wall, but the more organized
we are about the stuff we know is coming , the better we can handle
those things that seem to fall out of the sky.
10 TIPS FOR DIGITAL SPRING CLEANING

9. TIP #6
Clean up the low hanging fruit
Identify the quick win features or fixes that are hanging around from last
year, or from the launch. Don't sacrifice the good for the perfect and you
will be well suited to handle the larger initiatives that come down the line.
10 TIPS FOR DIGITAL SPRING CLEANING

10. TIP #5
Create a digital marketing campaign plan
Determine your focus on demand generation, customer experience
marketing and value-based reporting. Align your activities with your
roadmap and business goals and work to determine the ROI of your
efforts.
10 TIPS FOR DIGITAL SPRING CLEANING

11. TIP #4
Keep your foundation healthy
Even the best technology needs TLC every now and again. Factor in time
for intermediate bug fixing and timely software upgrades to keep your
systems in shape.
10 TIPS FOR DIGITAL SPRING CLEANING

12. TIP #3
Build out your transformational features
As much as we hope our initial build project contained everything needed
to meet our plans, the reality is our needs are constantly changing. Set
aside some budget each month to build out those transformational
features that keep you aligned to your roadmap.
10 TIPS FOR DIGITAL SPRING CLEANING

13. TIP #2
Stay ahead of trends
Whether it’s the timely execution of a marketing campaign to take
advantage of a current event or the implementation of a new feature of
your customer experience / content management platform, stay ahead of
your competition and most importantly, your customers.
10 TIPS FOR DIGITAL SPRING CLEANING

14. TIP #1
Prepare to yourself to do it again next year
Constant evolution is the key. Gone are the days of the "set it and forget
it" digital ecosystem. If you want to continually provide value to your
business and your customers, you need to always be thinking about the
next transformation.
10 TIPS FOR DIGITAL SPRING CLEANING

15. Ready to Clean House?
10 TIPS FOR DIGITAL SPRING CLEANING
Learn how you can spruce up your
digital ecosystem here!

16. HAPPY CLEANING!