1. Websites
MBA 2 B – Session 16/01
Class Work
Dahmen, Franz
Paredes, Carla
Valenzuela, Verónica

2. Selected Website:
PALMS CASINO RESORT
• Nature Life Style Images versus Room Hotel and Building Images
• It is a high quality hotel; as it has the 4 Diamond Award (High Level
Ranking in U.S.A)
• Attractive Keywords
• Userfriendly
• Hotel description using images instead of writing

3.  Booking Process:
 Very Fluid, easy
 Very visual
 Colour coded for easy and quick understanding
 Eye-Catching Review Section
 Interconnected to Social-Media
WHY DOES THIS EXPERIENCE MATTERS
 It matters because the guest is looking for an experience in Las
Vegas and not an stay focused on the hotel facilities.
 In the whole set of activities that can make a one-in-a-life-time
journey.

4. Designhotels COMPARED
TO Palms Casino Resort
 They both express the feeling the guest is going to feel
when being in the building.
 PALMS Hotel represents action and Designhotels shows
simplicity, relax.
 Designhotels is a more traditional organized website.
 Sleek looking.
 Includes hotels videos that gives an extra aid for the guest.
 Also includes social media not as visual as the PALMS’s
website.