SoLoMo (Social - Local - Mobile) applied to the Spalace Wellness Center in Toledo, Spain.

1. Spalace Wellness Center
Hilton, Spain
CMH - IEMI
MBA 2B
Verónica Valenzuela
ChunWai KWAN, Cliff
Spalace Wellness Center is located at the Buenavista Palace gardens in
Toledo, Spain and is a member of the Hilton Family of Spas collection.
http://hiltonworldwide1.hilton.com/en_US/ww/spa/property/Spalace-WellnessCenter/propertyHome.do?spaId=11384

2. Target audience
• Hotel guests
• People in the neighborhood (with smart phone)

3. Promotions
• By downloading the spa application, guests will be
received a welcome healthy drink (everyone)
• For the hotel guests, if stay more than 3 nights (consecutive or
separate) will receive a 30% in any spa treatment.
• For the local community, after checking in two times in the spa,
they will receive a free 30 minutes head massage.
• Any guest shows their experience on the social media will
receive 10 % discount for the next visit.

4. Why select these offers?
• To increase the number of application downloads
• To attract customers to come to the spa
• To gain loyalty
• To promote the spa
• To increase business (revenue)
• To promote the hotel
• To increase the hotel stay

5. Social platforms used:
• Spa’s own application
• Social media platforms like Facebook, Twitter, Pinterest,
Instragram, etc.,
• Foursquare application

6. How to localize the offer?
• Using GPS to show the local proximity
• To get the offer, guests need to show it from their mobile in person
• Rewarding the number of check-ins

7. Getting local users to share the
offer
• Guests show their experience of visiting the spa on the social
media will receive 10 % discount for the next visit.
• Local application will allow guests to write views and then
share the post on the mentioned social media.
• Using the hashtag #SpalaceWellnessCenter in the social media
to connect private post to the pages of the spa on social
media.

8. Infographic of SoLoMo