2. Social Media on the Rise
*According to 2012 Jobvite Social Recruiting Survey.
3. Building Your Personal Brand
o Network
• In Person
• Online
o Establish presence online
• Linkedin
o Customize URL
o Make your summary stand out and include a call to action.
o Update status, join groups, follow companies
4. Maintain That Brand
o Monitor Your Social Media Presence
• Google Yourself
o What information is available for employers to find out
about you online?
o Site likes Brand Yourself & Network Clean can help you.
• Proficiency with Privacy
o Categorize Facebook connections accordingly.
o Use Facebook Lists to share appropriate content
o Be smart across ALL platforms
• Update Contact Information
5. Facebook
Think before you post.
Be positive.
Make sure you check who can see what you
are posting before you post.
Do NOT publicly post anything negative about
interviews, employers.
6. Tips
o LIKE FB pages, follow Twitter handles of companies you are interested in working for. This
way you can follow updates about the company and possibly hear about job openings.
o Almost half of recruiters surveyed say they “Always Use” review candidates’ social profiles.
o Clean up your profile or master your privacy settings so that your personal brand is
represented well.
7. Facebook Lists
• Organizing your friends into lists allows you to control who sees certain posts and
what types of posts you see from people in each category or list.
•Smart Lists are created for you by Facebook based on About information.
8. Sharing Updates with Lists
• You can select which lists can (or can’t) view your posts.
9. Tweet: The result of posting to Twitter
RT/MT: The result of reposting someone else’s
tweet; helps build and exchange social capital (MT
is for “modified tweet”
@ Message: A response or a message to a specific
handle; helps build credibility and following. You
can also use this to credit someone with
information you’re sharing
DM: Direct Message, can send only to those
following you
Hashtag: The # sign is used to denote a major topic
(like tagging / categorizing on a blog); helpful in
promoting and searching
Twitterverse: Akin to the Blogosphere, but for
Twitter
Twitter Lists: Helpful for organizing and
categorizing related groups of Twitter users.
10. Tweet Chats
@VocusCareers attempts to participate in close to
25 career-related tweet chats a month.
Tweet chats can help increase followers, reach and
engagement.
Followers: Tweet chats can help you get your
handle seen by people who normally aren’t
looking for you.
Reach: Your chances of being retweeted are
increased when you offer great insight to the topic.
People retweet and share you original message
with their own followers.
Engagement: We use “engagement” in social
media to refer to activity and interaction with
followers. When you put out a question and get
responses, you are engaging your audience.
Hashtags to remember: #Hiring, #HireMonday,
#HireFriday, #HFChat, #millennialchat
11. WWAV Blog
o Published at least twice a week.
o The Vocus Careers Blog will be an
informational resource of posts
related to the employee experience
at Vocus for current and prospective
employees of the company to help
them through the job search process
and to make the most of their
experience as a hire.
o The blog will reinforce the Vocus
employee brand image as unique,
accessible and credible and will also
establish the Vocus recruiting
department's expertise in the areas
of corporate recruitment.
12. Word of Mouth
Posting comments on relevant blog posts about job searching might get you in front of
recruiters who use social media to source talent.
Post on company blogs or on general sites like Huffington Post, Recruiter.com, Blogging 4
Jobs, Inc., Harvard Business Review, Monster, CareerBuilder.
Other ways to promote yourself:
•Email Signature
•Facebook posts
•Tweets or RTs
•LinkedIn Profile
13. Pinterest
o Create a Living Resume relevant to your industry. Link to
accomplishments.
o Follow Companies
14. Social & Job Search
*According to 2012 Jobvite Social Recruiting Survey.
15. Which networks should I use?
While LinkedIn is the most active network for candidates and recruiters, there is rising
activity within Facebook and Twitter. If you search properly, you can find job opportunities
and connect with hiring companies on these platforms.
16. Graph Search for Facebook
o Look up “companies that my friends work for” or “software companies in the DC
area.”
o Search “my friends who are writers” or “my friends who work in marketing”
17. # Search in Twitter
o Twitter is the 3rd most popular search engine behind Google and YouTube.
o Use Hashtags to search for #jobs
o You can search within Twitter two ways, by selecting #Discover or entering words
in the search box.
o Search words can be phrases or #hashtags
o You can search by location in the search box:#hiring near:Maryland within:25mi
18. Twilerts
o This is an app that allows you to receive updates of tweets.
o Set up “Twilert” emails with keywords so that you get updates about jobs at specific companies in your email. This is easy to do.
o You connect it to your twitter handle or google account.
o Create searches and assign each a time to conduct the search.
20. Stay Connected
Seventy-three percent of companies surveyed by Jobvite last year, hired a candidate
who was introduced to them through social media use.
*According to 2012 Jobvite Social Recruiting Survey.
