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SOCIAL MEDIA AND THEIR
INFLUENCE ON
DEMOCRATIC ELECTIONS
STUDENT: VERONIKA KHYZHNIAK
SUPERVISOR: M.A. KENNETH FROEHLING
BUT 2018
INTRODUCTION
“Technology and social media have brought power back to
the people.”
Mark McKinnon
(American political advisor)
SOCIAL MEDIA
Social media are “the forms of electronic communication
through which users create online communities to share
information, ideas, personal messages, and other content.
SOCIAL MEDIA
The most popular social networks at the moment:
Social Network Monthly Active Users
Facebook 2,200,000,000
YouTube 1,800,000,000
Instagram 800,000,000
Qzone 563,000,000
Weibo 376,000,000
Twitter 336,000,000
Reddit 330,000,000
Pinterest 200,000,000
Ask.fm 160,000,000
Tumblr 115,000,000
ELECTION
: “formal process of selecting a person for public office or of
accepting or rejecting a political proposition by voting”.
Requirements:
- Older than 35 years old
- Native – born citizen of the United States
- Resident of the U.S. at least 14 years
ELECTION
The Presidential election process follows a typical cycle:
1. Spring of the year before an election – Candidates announce
their intentions to run.
2. Summer of the year before an election – Primary and caucus
debates take place.
3. January to June of election year – States and parties hold
primaries and caucuses.
4. July to early September – Parties hold nominating
conventions to choose their nominees.
5. September and October – Candidates participate in
Presidential debates.
6. Early November – Election Day
7. January 20 – Inauguration Day
DISTRIBUTION OF ELECTORAL
VOTES, 2016
INAUGURATION DAY
HILLARY CLINTON
• Born on October 26, 1947
(70 years)
• Chicago, Illinois
• Announcement of
campaign – April 12, 2015
DONALD TRUMP
• Born on June 14, 1946
(71 years)
• Queens, New York
• Announcement of
campaign - June 16, 2015
USE OF TWITTER
Hashtag (on social media websites) is a word or phrase
preceded by a hash mark (#), used within a message to
identify a keyword or topic of interest and facilitate a search
for it.
#GirlIGuessImWithHer
#StillWithHer
#ForeverHillary
#ClintonIsMyPresident
#NotMyPresident
#TrumpProtest
MAKE AMERICA GREAT AGAIN!
USE OF FACEBOOK
“Men for Trump”
“Women for Trump”
“Donald Trump's Fan Club”
“Farmer for Trump ”
“Student for Trump ”
“Businessmen support Trump”
“Trump is right ”
“The fact that I have such power in terms of numbers with
Facebook, Twitter, Instagram, et cetera, I think it helped me win
all of these races where (my opponents were) spending much
more money than I spent. I think that social media has more
power than the money they spent, and I think maybe to a certain
extent, I proved that.
”
INTERNET INTERFERENCE OF
RUSSIA
• Intrusions into state registration systems of voters
• Cyberattack and email leaks
• Fake news on the Internet
CYBERATTACK AND EMAIL
LEAKS
Illegitimate
legitimate
GUCCIFER 2.0.
Romanian?
Russian?
“Russian actors scanned databases for vulnerabilities, attempted
intrusions, and in a small number of cases successfully penetrated a
voter registration database”
“This activity was part of a larger campaign to prepare to undermine
confidence in the voting process. It is alleged that the targets of
cyberattacks are from 18 to 21 states. At least six states linked to
Russia went further than the scan and made attempts to deliberately
access voting websites.”
“The Committee did not see any evidence in favor of changing the
votes.”
CONCLUSION
$ 800 M
$ 335 Million
Donald Trump
Campaign
$ 544 Million
Party and joint
fundraising committees
$ 80 Million
Super PACs
$ 1.3 B
$ 624 Million
Hillary Clinton
Campaign
$ 599 Million
Party and joint
fundraising committees
$ 205 Million
Super PACs
OPPONENT’S QUESTIONS
1. Compare the American presidential election system with
the one used in your country.
2. Which electoral system do you find to be more fair or
effective and why?
THANK YOU FOR
YOUR ATTENTION!

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Social media and their influence on democratic election

  • 1. SOCIAL MEDIA AND THEIR INFLUENCE ON DEMOCRATIC ELECTIONS STUDENT: VERONIKA KHYZHNIAK SUPERVISOR: M.A. KENNETH FROEHLING BUT 2018
  • 2. INTRODUCTION “Technology and social media have brought power back to the people.” Mark McKinnon (American political advisor)
  • 3. SOCIAL MEDIA Social media are “the forms of electronic communication through which users create online communities to share information, ideas, personal messages, and other content.
  • 4. SOCIAL MEDIA The most popular social networks at the moment: Social Network Monthly Active Users Facebook 2,200,000,000 YouTube 1,800,000,000 Instagram 800,000,000 Qzone 563,000,000 Weibo 376,000,000 Twitter 336,000,000 Reddit 330,000,000 Pinterest 200,000,000 Ask.fm 160,000,000 Tumblr 115,000,000
  • 5. ELECTION : “formal process of selecting a person for public office or of accepting or rejecting a political proposition by voting”. Requirements: - Older than 35 years old - Native – born citizen of the United States - Resident of the U.S. at least 14 years
  • 6. ELECTION The Presidential election process follows a typical cycle: 1. Spring of the year before an election – Candidates announce their intentions to run. 2. Summer of the year before an election – Primary and caucus debates take place. 3. January to June of election year – States and parties hold primaries and caucuses. 4. July to early September – Parties hold nominating conventions to choose their nominees. 5. September and October – Candidates participate in Presidential debates. 6. Early November – Election Day 7. January 20 – Inauguration Day
  • 9. HILLARY CLINTON • Born on October 26, 1947 (70 years) • Chicago, Illinois • Announcement of campaign – April 12, 2015
  • 10. DONALD TRUMP • Born on June 14, 1946 (71 years) • Queens, New York • Announcement of campaign - June 16, 2015
  • 11. USE OF TWITTER Hashtag (on social media websites) is a word or phrase preceded by a hash mark (#), used within a message to identify a keyword or topic of interest and facilitate a search for it. #GirlIGuessImWithHer #StillWithHer #ForeverHillary #ClintonIsMyPresident #NotMyPresident #TrumpProtest
  • 13. USE OF FACEBOOK “Men for Trump” “Women for Trump” “Donald Trump's Fan Club” “Farmer for Trump ” “Student for Trump ” “Businessmen support Trump” “Trump is right ”
  • 14. “The fact that I have such power in terms of numbers with Facebook, Twitter, Instagram, et cetera, I think it helped me win all of these races where (my opponents were) spending much more money than I spent. I think that social media has more power than the money they spent, and I think maybe to a certain extent, I proved that. ”
  • 15. INTERNET INTERFERENCE OF RUSSIA • Intrusions into state registration systems of voters • Cyberattack and email leaks • Fake news on the Internet
  • 18. “Russian actors scanned databases for vulnerabilities, attempted intrusions, and in a small number of cases successfully penetrated a voter registration database” “This activity was part of a larger campaign to prepare to undermine confidence in the voting process. It is alleged that the targets of cyberattacks are from 18 to 21 states. At least six states linked to Russia went further than the scan and made attempts to deliberately access voting websites.” “The Committee did not see any evidence in favor of changing the votes.”
  • 19. CONCLUSION $ 800 M $ 335 Million Donald Trump Campaign $ 544 Million Party and joint fundraising committees $ 80 Million Super PACs $ 1.3 B $ 624 Million Hillary Clinton Campaign $ 599 Million Party and joint fundraising committees $ 205 Million Super PACs
  • 20. OPPONENT’S QUESTIONS 1. Compare the American presidential election system with the one used in your country. 2. Which electoral system do you find to be more fair or effective and why?
  • 21. THANK YOU FOR YOUR ATTENTION!