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Introductions
Dr. Marie-Claude Gervais
Research Director, Versiti
Founder of Versiti - Insight & Strategy specialist working with diverse audiences
Lecturer at the London School of Economics
Social Psychology and Qualitative Research Methods
Macmillan Cancer Support, Fawcett Society, RSC, MSL, L’Oreal
MRS Healthcare Research and HSJ Excellence in Service Redesign
MRS Impact - Best Presentation
marie-claude@versiti.co
www.versiti.co
@thisisversiti
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Three types of organisation
Need for compliance with
Equalities Act. Focused on HR
Recognition of employer brand
advantages. Focused on HR,
PR and CRS
Embed D&I in all strategic
decisions at all levels.
Focused on long-term
business and social
purpose
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Incontrovertible business case for D&I
(McKinsey, 2018)
• Companies in the 25% for racial and ethnic diversity are
35% more likely to have financial returns above their
respective national industry medians.
• Companies in the 25% for gender diversity are 15%
more likely to have financial returns above their
respective national industry medians.
• Companies in the bottom 25% both for gender and for
racial and ethnic diversity are significantly more likely to
lag behind.
• In the UK, greater gender diversity on the senior-
executive team: for every 10 percent increase in gender
diversity, earnings before interests and taxes (EBIT) rose
by 3.5 percent.
• Diversity is a competitive differentiator shifting market
share toward more diverse companies.
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• Migration and demographic changes mean that populations are more
internally diverse: the BAME population of the UK is predicted to grow to
20% by 2051.
• Some minority groups in the UK – ethnic minority and faith groups – are
growing faster
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• All minority groups are becoming more politicised: they want their voices heard and
needs recognised
• The social contract between consumers and brands is changing: new questions
are being asked:
- Whose best interests are actually being served?
- Which purposes should be pursued?
- How are brands making the world a better place?
- How are brands redistributing wealth and creating shared value?
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All these changes mean that organisations and brands need to
gear up for diversity and inclusion in more fundamental way
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Are motivated to change the status quo because, by definition, it excludes them
(being excluded is what defines minority status: hence why women are
considered a minority protected by law despite being the same number as men)
Often pursue different values, priorities, purposes and interests
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• Have greater cross-cultural competencies
• Understanding the power of social structures and how they hinder or support change
• Have different social networks and social capital