1. Social Media Will Change Your Business Your customers and rivals are figuring out social media. Catch up…or catch you later! Things have happened quickly… like it or not, social media is already a permanent part of the B2B marketing landscape. In particular, public relations, marketing and customer expectations have undergone enormous changes. How prescient is this 2008 headline from BusinessWeek magazine?

5. We’re here because we have to be As of early 2011, worldwide almost 50% of B2B technology professionals use either Facebook, LinkedIn, YouTube or Twitter weekly, almost 30% daily

6. Social media platforms Over 750 million registered users 72% of B2B companies use Facebook for marketing, according to IBM “… when you stop to think about it, what’s more social than doing business?” Over 120 million professionals worldwide 2 million companies have LinkedIn pages Over 200 million registered users 88% of the 100 Fortune Global Companies post daily news and updates 2nd largest search engine, 4 th largest site on web YouTube is localized in 25 countries and 43 languages

7. How B2B uses social media - Shorten procurement cycle - Improve customer relationships - Convey broader corporate personality - Find skilled employees - Protect brand from online ‘slander’ - Help customers… respond to problems, resolve issues quickly - Reach remote, emerging markets “ For B2B marketers, social media are a godsend… now you can interact with customers and partners in ‘immediate’ ways and in places that were never possible with slower, less vibrant media” - Manage core message

8. B2B goals for Facebook - Get found by people searching for your products and services - Connect and engage with current and potential customers - Generate leads - Promote the personality of Rebound to potential employees “ In many emerging countries, social media are the preferred method of communication and the only way to talk with customers ” - Promote other content you create: webinars, white papers

9. Obstacles to getting started