Setting your Non-profit up for success with social media can be daunting, there are so many options out there. This presentation helps get you started with some tips and ideas to help your organization get up and running on social media.
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1. +
Embracing Social Media – It’s Fun and
Easy!
Jill Bastian
Training and Education Manager
VerticalResponse
2. +
What Awesome Things Are We
Covering Today, Jill?
A very brief (hopefully!) lecture
Overview of Social Media
Digging in to the Social Networks
Email and Social Media together
Tools & Resources To Get You Started
3. What is the most common
question I get at webinars?Is this being recorded?
But I’m a non-profit. How
can I do this?
9. + Get Started with Social Media –
One step at a time
You don’t need to be everywhere!
Save time by getting the most out
of your social presence
Choose the social media networks
where your “customers” are
Pick 2-3 Social Platforms & focus
on building from there
Twitter, Facebook, Pinterest, Googl
e+, Blogs, YouTube
10. +
Social Media –
Use What You’ve Got!
• Promote your pages to current “customers”: send an
email, add links in emails & blog, website etc.
• Content is King
• Post often, with relevant & useful material that you
already have:
• Hosted link of your emails
• Social messages
• Videos & photos
• Q&A
• Products or services
• Events
• Volunteers
12. +
Building Connections On Facebook
Comment, Comment, Comment
Comment On Other Comments (Play Tennis)
Post as Your Personal Profile on Your Page
Post Regulary
Tagging – Other orgs, businesses or people
Share Other Content
Promote Your Best Stuff!
https://fb-public.app.box.com/s/8dxyv66biabfnesvr3jj
https://www.facebook.com/business/build
13. +
6 Ideas for Good Facebook Updates
Photo with a brief description
One or two sentences about something happening locally
Good news about your organization or the local community
Specials, promotions or sales (keep it brief but packed with
info)
Links to relevant blog posts or website pages
Links to media mentions
14.
15.
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How often should you
post?
Regularly.
At least three times a week,
but more is better.
18. +
Building Connections On Twitter
Use search.twitter.com
Pay attention to the stream
Engage
Be interesting and interested
https://business.twitter.com/success-stories/industry/nonprofit
Tweet regularly
19. +
Tips to Increase Twitter
Engagement
Repurpose content whenever possible:
Tweet blog posts, organizational news, contests, emails, etc…
Share media that you consume as well
Industry trends and studies
Relevant blog posts and articles
Info from other or similar organizations
Follow people, brands and orgs
you like for good content, and retweet them often
Thank people for mentioning your org
& RT positive mentions!
Use hashtags to get your tweets seen
Post photos and videos – Vine
20.
21.
22. +
How often should
I tweet?
Regularly.
At least several times a
week, but once a day is
best. And you can even
do it more than that!
23.
24. +
Building Connections Pinterest
Share emails through hosted link
Post regularly
Pictures, pictures, pictures! Awesome and engaging ones.
Pin on popular boards – if they’re open
Repin
Follow relevant pinners
http://business.pinterest.com/
25. +
Tips for Pinterest Engagement
Create business and fun boards – mix it up!
Use great descriptions for images
Include a Pin it! button in your emails
http://pinterest.com/about/goodies/
Selling something? Add a $ to your pin
26.
27.
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How often
should I pin?
At least a couple
times per week.
But again, more is
probably better.
29.
30. +
Google +?
Get found on Google search
Share website content – links
SEO
http://www.google.com/+/learnmore/nonprofits/
31. +
Building Connections on Google +
Circles! – Add people you like to read
Respond to posts
Tag people
Hashtags
Share good and
relevant content
Encourage sharing
Post regularly
32. +
Tips for Google+ Engagement
Post something new
Respond to other posts
Share upcoming events for your org
Blog posts, great Facebook posts, etc.
Share content from other groups you follow
Images and videos
33.
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35.
36. + How often should I
post?
As often as you
like!
38. + Most Importantly…
Promote your social presence across all your
marketing channels
• Email, website, blog, traditional, cross-platform
• “Like Us” campaigns, display ads
• Your customers can’t find you if they don’t know you’re there
But…
Don’t just lead with the “ask,” give them a reason
why
• Exclusive content:
promotions, up-to-date news, giveaways, access to special deals, free
downloads, expert knowledge
40. + Use Social Media in Every Email
Increase Social Media presence
Give recipients an incentive to click through to your Social
Media pages
Grow mailing list
41. +
Other Things To Consider
Not every social platform works for every biz or organization
Conserve time and energy with social presence
Choose platforms where your customers are
Be consistent
Listen, respond and converse
Moderate as little as possible
Content can’t be all about you
Promote your social presence everywhere you can
Ask for advice but make sure it’s good advice
42. + VR Tools & Resources
Resources:
https://www.verticalresponse.com/marketi
ng-resources
Simplify Social Media for your Biz
Email + Social Media = Success
VR Blog - Verticalresponse.com/blog
http://skadeedle.com/blog/social-media-
marketing-ebook/
43. +
This Powerpoint is Available!
View this Powerpoint using Slideshare!
http://www.slideshare.net/VerticalResponse
Share emails with org infoThank sponsors/volunteers, etc.
Retweet important info from other groupsShare photos
JillInclude a Like/Tweet button or a social share bar in every email newsletter. The "Forward to a Friend" feature lets subscribers share your newsletter with another person by email. But by adding social icons at the top of your e-mail, those same people can now share it with their entire Facebook, Twitter and LinkedIn networks. That extends your reach to a highly qualified audience of prospects.Include links to your Facebook, Twitter and LinkedIn pages in your e-mail marketing communications. Don't forget to provide reasons why subscribers should join you on social media destinations -- and how that experience will be different from your email communications.
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