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Twitter For Your Business:Getting Started Ellery Long @ellerylong & Jill Bastian @jillieb3 @VR4SmallBiz Facebook.com/VerticalResponse
Twitter: Fast, Furious & Fun! Communication tool for big brands, small biz and you!  Real-time, up to the minute Facilitates word of mouth marketing, brand advocacy, and viral sharing Enables quick reactions to customer-driven messages about your brand, both negative and positive Your opportunity to shape the conversation Effective way to track competitor strategies and buzz
Twitter Tips: Repurpose content whenever possible: Tweet your emails via the Social Sharing feature Provide value - blog posts, company news, contests, sales, etc… Share media that you consume as well Industry trends and studies  Relevant blog posts and articles  Follow people and brands you like for good content, and retweet (RT) them often Thank people for mentioning your brand & RT positive mentions!  Thank followers when they RT you - @ Reply People love to be acknowledged
@ Mentions
@ Mentions
@ Replies
@ Mentions
RT Classic vs RT New
RT Classic vs RT New
Via
#hashtags
Tips To Increase Engagement Be consistent ,[object Object],Make the most out of every tweet: ,[object Object]
Be relevant & timely
Ask for RT’s
Make it sharable Ask questions and initiate a dialogue Search for conversations you can add value to  Respond to customer questions & support issues openly

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Twitter For Your Business: Getting Started

  • 1. Twitter For Your Business:Getting Started Ellery Long @ellerylong & Jill Bastian @jillieb3 @VR4SmallBiz Facebook.com/VerticalResponse
  • 2. Twitter: Fast, Furious & Fun! Communication tool for big brands, small biz and you! Real-time, up to the minute Facilitates word of mouth marketing, brand advocacy, and viral sharing Enables quick reactions to customer-driven messages about your brand, both negative and positive Your opportunity to shape the conversation Effective way to track competitor strategies and buzz
  • 3. Twitter Tips: Repurpose content whenever possible: Tweet your emails via the Social Sharing feature Provide value - blog posts, company news, contests, sales, etc… Share media that you consume as well Industry trends and studies Relevant blog posts and articles Follow people and brands you like for good content, and retweet (RT) them often Thank people for mentioning your brand & RT positive mentions! Thank followers when they RT you - @ Reply People love to be acknowledged
  • 8. RT Classic vs RT New
  • 9. RT Classic vs RT New
  • 10. Via
  • 12.
  • 13. Be relevant & timely
  • 15. Make it sharable Ask questions and initiate a dialogue Search for conversations you can add value to Respond to customer questions & support issues openly
  • 16.
  • 17.
  • 18. Twitter Tools For Success: Measure engagement RT’s, mentions, follower retention - not just follower count Hootsuite, Tweetdeck, Seesmic: Search for brand name, mentions, keywords & hashtags Schedule tweets & have members of your team collaborate Update multiple social media platforms in one place Tweet Meme, Trendistic, Twitscoop Find useful Twitter trends and hashtags WeFollow, Twellow Twitter account directories Klout, Twitter Grader, Twitter Counter, Tweetstats Measure engagement metrics & your own Twitter activity Google Analytics Measure traffic related to sales/acquisitions - ROI
  • 19.
  • 20. Q & A