Digital Convergence Business in Korea 2010

déjà vu
Déjà vu is the feeling that you have already experienced the things that are
happening to you now.

Digital Convergence in Korea
Yunho Chung (Veyond Partners)

www.veyond.com
www.koreaninsight.com

Copyright © 2010 VEYOND PARTNERS

No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means —
electronic, mechanical, photocopying, recording, or otherwise — without the permission of VEYOND PARTNERS
This document provides an outline of a presentation and is incomplete without the accompanying oral commentary and discussion.

Table of Contents

- About Me and My Company
- TMT and Korea
- Broadband and Business Opportunity
- Mobile and Business Opportunity
- My Advice

© 2010 Providing the Insights, Connecting the Industry
Veyond Partners. Strictly confidential 1 www.veyond.com

Yunho Chung, Managing Partner of Veyond Partners

Yunho Chung is Managing Partner of VEYOND PARTNERS which he founded in 2006. VEYOND PARTNERS’ main
business model is to provide valuable research/insights/trends, professional knowledge services of Korean
TMT (Telecom, Media & Technology) industry to the World.

He started VEYOND PARTNERS to response to the Global TMT community’s strong need to know more on
Korean TMT industry as he found that there were insufficient services available to serve that needs. VEYOND
PARTNERS is consisted with seasoned professionals having extensive knowledge and experiences on TMT
Sector gained from global companies such as Accenture, Arthur D Little, AT Kearney, Hyundai and KTF.

Prior to VEYOND PARTNERS, Yunho worked as a Management Consultant in Accenture focusing on
Communication & High Tech Industry and during his time in Accenture he has done numerous projects serving
clients in Wireless, Fixed, Online Company and more. He holds Master Degree in Management from LSE
(London School of Economics).

Recently He appeared in several conferences/seminar/media including iMobicon, BCWW, Mobile
Entertainment Market, Wireless World Forum, Radio Television Hong Kong, Norwegian Institute of Journalism,
SK Telecom delivering the speech on mobile related topics such as Mobile TV, UGC, SNS, WiBro, Web 2.0 and
Blogging.


Veyond Partners


Veyond Partners WEB & BLOG

www.veyond.com www.koreaninsight.com


Table of Contents

- TMT and Korea
- My Advice


What is TMT?


Korean TMT

How Competitive is Korean TMT Sector?


Korea’s Major TMT Players

Internet – Naver, SK Communications, Daum
Broadband – KT, SK BB, LG Telecom
Wireless – SK Telecom, KT, LG Telecom
Devices and Equipments – Samsung Electronics ,
LG Electronics


Korea, the Digital Laboratory of the Globe
CEO of Google, Eric Schmidt

Lesso ea
ns fro rs – Kor
When
Broad
m Sou
th Kor ign T rade Barrie
uth Korea band ea: USTR Fore
The future is So latest in world
's Meets AND
2004 , LABELING
Tech firms try out Indeed
, some the M
ass M RDS, TESTING
ety revenu operat arkeSTANDA ATION rned
most wired soci almos
e gro ors a
wth fro
m the
r e s tr u
g
t IFIC CERTusly conce
ment is se
rio
s is
ch 13, 2005 Korea,"
t
said broa all countrie switch gling to gen U.S. govern xclusionary practice
Mar
m ore popular in dband s still h to broa erate n The rn of e
"It's still much t becom ave a dband et that a patte
MSN lead produc
The lo long , an
es erge
ke Richardson,
n
Broo U.S. is not so Kore e exception a mass-marke way to go b d rting to em standards for new
t only that the a’s exp is Sou t phen efore sta g of ext genera
tion
manager. "It's no age
obile phone us other coun rience has
e th Kor
ea. omeno in the sett
in
e field of n
oadband. M n. ies in th
advanced in br qe
is bridging thuestion tries. W e wil
import
a technolog ons.
re either. MSN l focus nt implicatio mmunicati
is not so high he
s: W ha
ile phones, and Korea? Ho t has c here o ns for mobile co n
s and mob aused n three unicatio nced
two worlds of PC e have behav wh
ior? An as broadban the rapid pe critical Telecomm most adva actively
connectivity. W the world's , Korea is
Korea has that f in Korea, likemol.ey from d which pla d changed c netration in
n As one of ns markets
e of our stuf unicatio
incubated som d mobile e
-mai broadb yers a
re like onsumer telecomm s,
mobile instan t messaging an the
and? ly to m South commercializinthe waywireless technologie -
Korea leads g a ge
unched se rvices there that ake
July 28, variety of cutting -ed -do , an d W
We have also la y for."
2004 a2000 1ev
th o wor ld was not read "I didn't such ashow
realize IM 2000 cd m
T much, the Webing terrestrial and
had to offer
rest of Bre adband's future troduc
: Lessons from
South Korea to A, as w said in
until I got DMKorea," ell as Renck, V broadcasting.by
a programmer
C ital T
"I couldn't sed dig
training. satellite-baappreciate it until I got here
in South Korea, wh For years, the te
lecom industry ha and saw what true high-speed access does to
ere a combinatio s scrutinized deve change your perception of how fast information
created the world n of public suppor lopments
's most ubiquitous t and strong dem truly moves.“
saturated, there broadband networ and has
are new lessons k. Now that the m …
South Korea's br to be learned fro arket is
oadband provider m the South Kore Cumulative revenue from online content has
profitability. Instea s can no longer re an experience.
d, they must look ly on higher subs similarly exploded. Companies that provide online
networking and fa for new growth en criptions to fuel
ster broadband, gines, such as ho games and services like the Cyworld blogging site
vast network. Th and develop skills me
eir triumphs and beyond building an have penetrated all segments of society and
industry in other failures will contin d running a
countries. ue to provide less become a national obsession. Corporate
ons for the
executives chronicle their daily lives through
blogs.


http://www.cnn.com/2010/TECH/02/24/mobile.tv/index.html


Some views from global audiences

http://kr.youtube.com/watch?v=bTfZemMDk7A


déjà vu
Déjà vu is the feeling that you have
already experienced the things that are
happening to you now.


2006 will be a landmark
year in the development of
mobile TV, with the first
commercial broadcast
overlay networks outside
Korea set to deliver live TV
to mobile devices.


déjà vu ?


Table of Contents

- TMT and Korea
- My Advice


Competitiveness of Korea’s Broadband

According to
a research by
Oxford
University
and Cisco
Systems in
2009…

* BQS=Broadband Quality Score


Competitiveness of Korea’s Broadband

Broadband Broadband
Broadband Penetration
Quality Leadership
(% of households)
Score 2009 2009
1 South Korea 97% 66 139
2 Japan 64% 64 115
3 Hong Kong 99% 33 111
4 Sweden 69% 57 110
5 Switzerland 90% 40 108
6 Netherlands 83% 46 108
7 Singapore 96% 32 107
8 Luxembourg 99% 27 107
9 Denmark 82% 45 106
10 Norway 84% 38 102


Business Opportunity Overview

• Content providers
• Online games
– Massively Multi-player Online Role Play Games (MMORPG)
– Strong competition has driven innovations in both products and
business models.
– The world leader in this new area
• Some companies now exporting their products, skills and expertise
overseas
• Dominating Asian markets, trying to enter European and North
American markets



• Online games http://fifaonline.pmang.com/fifaonline_home.nwz?ssn=321



• Mobile Internet
– Broadband: a firm basis for mobile Internet
– WiBro (Mobile WiMax)
– DMB (digital multimedia broadcasting): mobile TV
• Convergence
– IPTV
• Jumped in standards wars for international standards in ICT
– WiBro: approved as the sixth standard for 3G mobile communication in
October 2007 (ITU)
• Foundation or a springboard for future infrastructure development


Business Opportunity Cases

Broadcasting VIDEO

Game
Media

Broadband

TELECOM
NEWS

Education E-Government



Broadcasting

Video IPTV
Game

Media

Telecom

News

E-Government

Education



Broadcasting
Internet TV
Video

Game

Media

Telecom

News

E-Government

Education



Broadcasting
MMORPG
Video

Game

Media

Telecom

News

E-Government

Education



Broadcasting
PMP (Personal Media Player)
Video

Game

Media

Telecom

News

E-Government

Education



Broadcasting
VoIP Phone
Video

Game

Media

Telecom

News

E-Government

Education



Broadcasting
e-democracy
Video

Game

Media

Telecom

News

E-Government

Education



Broadcasting

Video

Game

Media

Telecom

News

E-Government

Education



Broadcasting
Online-Learning
Video

Game

Media

Telecom

News

E-Government

Education


Table of Contents

- TMT and Korea
- My Advice


Korea’s mobile business Overview

Game Telemetics

TV
Music

Payment
Gifting

Internet Banking


Korea’s mobile business Cases - Gifting


Korea’s mobile business Cases – Banking


Korea’s mobile business Cases – Mobile TV

Satellite DMB

http://kr.youtube.com/watch?v=kY31o4PINoo

Terrestrial DMB


Korea’s mobile business Cases – Music

http://www.youtube.com/watch?v=0hZ9baNbxsY


Korea’s mobile business Cases – Mobile Payment

Pay by mobile for music, game and other digital goods!


Korea’s mobile business Cases – Mobile Payment

Silicon Valley is following the exact the same path as Korea!

Based in San Francisco with offices in Europe, Asia
and Latin America, BOKU reaches over 1.6 billion
consumers worldwide, and is funded by leading
Silicon Valley entrepreneurs and venture capitalists
Benchmark Capital, Index Ventures and Khosla
Ventures.


Korea’s mobile business Cases – Mobile Internet
WiBro as a global standard

International Telecommunication Union Approves WiMAX Technology as New IMT-
2000 Standard
Portland October 19, 2007 The WiMAX Forum is pleased to recognize the decision of the Radiocommunication
Sector of the International Telecommunication Union (ITU-R) to include WiMAX technology in the IMT-2000 set
of standards. This decision is of global importance to operators who look to ITU to endorse technologies before
they invest in new infrastructure. The decision to approve the WiMAX Forum's version of IEEE Standard 802.16
as an IMT-2000 technology significantly escalates opportunities for global deployment, especially within the 2.5-
2.69 GHz band, to deliver Mobile Internet to satisfy both rural and urban market demand.


Korea’s mobile business Cases – Mobile Internet
WiBro’s going global

Company Country Partner Progress

KT Uzbekistan Super iMax Commercialised (2008.09)

Rwanda N/A Signed Contract (2009.09)

Samsung Electronics U.S. Sprint Nextel Commercialised (2008.10)

Lithuania LRTC Signed Contract (2008.09)

Japan UQ Communications Signed Contract (2008.04)

Russia Scartel Test Service (2008.09)

South Africa Altech Signed Contract (2008.02)

PosData Singapore Qmax Commercialised (2008.03)

Venezuela Omni Vision Signed Contract (2008.03)


Table of Contents

- TMT and Korea
- My Advice


yunho.chung@veyond.com


Digital Convergence Business in Korea 2010

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