4. ¿What is Viamedius.com?
Shareholders
JOT: an Internet factory with businesses such as a
Mirayvuela.com e iahorro.com.
RV Edipress : A leading tourism communication agency in
Spain.
T2O: A leading search marketing agency. (SEM y SEO).
5. ¿Why are we different?
We target the leading opinion travelers.
Big net of travelers in the world.
Experience in the promotion of
destinations.
More than 300.000 travelers every
Month.
More than 3.500 travel journals,
22.000 opinions and 25.000 videos and
Photos.
6. Viamedius.com, an answer to a new paradigm
Social travel networks have much more power in influencing
traveling decisions than traditional media. Traveler s
decisions are now more influenced by other travelers than by
brands.
7. Viamedius.com, an answer to a new paradigm
If we want to influence the traveler decision we have to be able to do
so in sites that cover the inspiration and search moments where
travelers are taking the decision on where to travel.
Inspiration,
ideas for
the trip
Sharing
experiencs
Trip plan
Buying
travel
Travel related
products
8. How can Viamedius.com help promote a destination
Mixing content generated by real travelers to promote the
destination and brand and adding promotion tools and
advertising.
2.0 travel Vídeos.
content
Estrategia
Global
Online
Visibility publicity
tools
9. How can Viamedius.com help promote a destination
Travel content
generated by real travelers to
promote the destination and
brand. Videos, photos, travel
journals and opinions to
influence the reader in a subtle
way.
16. Working methodology
Define with Content Starting of the Reports and
the destination proposal, campaign with ongoing
the promotion content the visibility information.
objectives, production tools and the
content and approval publicity.
strategy and by the
campaign destination.
period.
17. Benefits
Have traveler opinion leaders
prescribing your destination.
Let travelers communicate
according to their codes but
alienated with the destination
objectives.
More than 300.000 Spanish
travelers. Viral content.
Content has not an expiration
date .
18. Valor añadido de viamedius
Email marketing: 500.000 users
Mirayvuela.com is a flight interested in travel
comparison engine used by information.
more than 1.000.000 travelers.