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MOTAGUAPRESENTATION
Cultivating Company Change:
A New Approach to Hospitality for Reno
2
www.whitneypeakhotel.com
© 2016 Whitney Peak Hotel. All rights reserved
Andrew Ladd, Director of Sales
Vick Wowo, Senior Sales Manager
• 13 years of hospitality experience
• Previous Experience: Held various roles in both operations and sales
• Started with Whitney Peak Hotel in July of 2014
• Chamber’s Leadership Reno Sparks – Class of 2016
• 5 years of hospitality experience
• Previous Experience: Business Development Coordinator, Manager & Regional Sales Manager
• Started with Whitney Peak Hotel in March of 2015
• Serves on The Chamber, Nevada Alumni Council, Reno-Tahoe YPN, College of Business Alumni Assn.
Board of Directors
Who We Are
3
www.whitneypeakhotel.com
© 2015 Whitney Peak Hotel. All rights reserved
To bring superior quality and service to the Reno market
as Downtown Reno’s first independent non-smoking/non-
gaming boutique property, and to offer guests unique
experiences through lodging, fitness, entertainment and
dining.
Our Mission
4
www.whitneypeakhotel.com
© 2016 Whitney Peak Hotel. All rights reserved
Roundabout Grill is our local
restaurant that currently
banquets, & room service
operated by Colin and
Smith
Food & Drink
BaseCamp is not only home to
our 164’ exterior climbing wall,
but also includes a 7,000
bouldering park and our
property fitness center, and
group fitness classes.
Fitness
Cargo serves primarily as an entertainment
venue, and also doubles as a private
function space. The room features
unmatched lighting and sound for a space
of it’s size, and can rival any venue in the
country.
Entertainment
What is a Boutique Hotel?
A boutique hotel is an intimate, design-led property which distinguishes
itself from larger chain/branded hotels by providing guests with ultra-
personalized service and accommodation. But more than that, there’s a
unique set of characteristics that define a boutique hotel.
- Luxury Accommodations Blog
The Third Floor is 15,000 sq. ft. of
unique, boutique styled meeting
space.
Event Space
Our Brand
Whitney Peak Hotel is not only our
lodging brand, but the umbrella under
which our other brands live.
Lodging
5
www.whitneypeakhotel.com
© 2016 Whitney Peak Hotel. All rights reserved
Q3 & Q4 2014
• Continuing the hiring
process
• Establish standard
operating procedures
• Trail blaze a “New
Downtown”
• Welcome Andy
Q1 & Q2 2014
• Establish Mission
and Vision
Statement
• Lay the ground
work for company
culture
• Peak Madness
• 2nd Place in
Best Places to
Work
• Hello Vick
Q1 & Q2 2015
• Staffing
Adjustments
• Establishing
culturally fit
employees
within the
organization
Q3 & Q4 2015
• Spread the company into the
surrounding neighborhood i.e.
Vinos, Old Reno
• Creating a vibrant economy
around us
Q3 & Q4 2016
Q1 & Q2 2016
• New
Quarterly
focus on
goals, and
refining the
cultural
standards of
the hotel
• 1st Place in
Best Places to
Work
Cultural Expectations
• Focus on maintaining
the established culture
• Continue to be a
leader in organization
culture
• 1st place in Best Places
to Work, AGAIN
2017 & Beyond
6
www.whitneypeakhotel.com
© 2016 Whitney Peak Hotel. All rights reserved
Culture
Edgar Schein, a former professor at the MIT Sloan
School of Management defined Culture as:
The accumulated shared learning of a given group,
covering behavioral, emotional, and cognitive
elements of the group members’ total psychological
functioning
Organizational Culture
A social force that controls patterns of organizational
behavior by shaping members’ cognitions and
perceptions of meanings and who belongs and who
does not. - Schein
PLEASE, don’t go firing or lobbying to get people fired that you may not get along with!
Under conditions of decline or death: Companies have
tight structures, loose culture (Miller and Friesen)
Ask yourself, do you or have you worked for a company where the structure is tight based on need (i.e. the Military), or tight based
on cultural issues and the question of FIT?
What Does Cultivating Change Look Like
7
www.whitneypeakhotel.com
© 2016 Whitney Peak Hotel. All rights reserved
FIT?
Are you hiring the right “culturally fit” people for your company?
CULTURAL FIT
“At its core, cultural fit means that employees' beliefs and behaviors are in alignment with their
employer's core values and company culture. ... The first step in hiring for cultural fit is to be
able to articulate what values, norms and practices define your business” – Paula Fernandez,
Business News Daily
WHO TO HIRE?
“When cultural fit is used to hire a homogenous workforce, the
resulting lack of diversity will often manifest in poor creativity and
undermine a company's competitiveness” - Pavneet Uppal
Are You Hiring for Fit?
8
www.whitneypeakhotel.com
© 2016 Whitney Peak Hotel. All rights reserved
Innovation & Change
We value innovation and embrace change
Smarter not Harder
We believe in doing more with less
Business Time
We believe in being serious without a suit
Play Time
We also believe in having fun despite the suit
Guests
We obsess over our guests, not our competition.
Work + Life
We believe in work + life, not work vs. life.
Perpetual Improvement
We are a continuous work in progress, and being great
is never good enough
The Power of You
We believe in the power of human capital and
reinvesting in ourselves emotionally, financially, and
physically
Peak Priorities & Philosophy
9
www.whitneypeakhotel.com
© 2016 Whitney Peak Hotel. All rights reserved
Social Media Interaction – Creative Director, Eli Gross & Marketing
Manager, Ashley Novosad
Unique Guests Experiences – Nicholas Cage
May 29, 2015 – “I requested a Nic Cage picture on my pillow at the
hotel when I made my reservation. They decided to go all out.”
submitted by hlfempty69
• Peak Madness - RENO, Nevada (March 19, 2015) Whitney Peak
Celebrates March Madness by Being Mad About Fitness Employees
compete against one another in fitness challenge, “Peak Madness”
• Company Retention – 90% (80% of Staff have been with the company
since May 2014)
• How does a company cross cultures between established corporate
environments and what new generations want in a work place?
Refer to last year’s NNBS topic by Danny DelaRosa on “Generations”
11
www.whitneypeakhotel.com
© 2016 Whitney Peak Hotel. All rights reserved
• At Whitney Peak Hotel, we have embraced the challenge to
change the hospitality environment in Reno. We didn’t do it
with one person, but as a team.
• We’re always seeking new ways to get the best out of our
employees
• Revisiting our goals monthly, quick one-on-one meetings
12
www.whitneypeakhotel.com
© 2016 Whitney Peak Hotel. All rights reserved
• Staff participation in local organizations
• Boards, Leadership Reno Sparks, Community Clean-ups
• Encouraged to grow professionally with company sponsored
certificates, etc.
• LIFT Cards
How do you inspire your employees to be a “change maker” to
help the company improve?
13
www.whitneypeakhotel.com
© 2016 Whitney Peak Hotel. All rights reserved
• Non-Gaming, Non-Smoking Full Service Hotel
• Brand to stay with the times, and appeal to our customer
base
14
www.whitneypeakhotel.com
© 2016 Whitney Peak Hotel. All rights reserved
• Working with our “Skelton Crew” in year 1
• Maximizing the amenities that we do have and not complaining
about what we don’t
• Excelling with the energy and experience that our staff brings, while
wearing multiple hats
15
www.whitneypeakhotel.com
© 2016 Whitney Peak Hotel. All rights reserved
• We’ve embraced the idea of not feeling obligated to go with a traditional
dress code
• Creative Name Plates
• i.e. Director of Vehicular Destiny, Sam Hume (Valet Manager)
Hand of the King, Eric Olson (General Manager)
• S.M.A.R.T. Goals
• Specific, Measurable, Achievable, Realistic, Timely
16
www.whitneypeakhotel.com
© 2016 Whitney Peak Hotel. All rights reserved
• Team Building, Ace’s Baseball Games, Batting Cages and interdepartmental
outings
• Twice a Month off Site Meetings, Rawbry etc
• Breakroom Setting and Atmosphere
• Games, TV, and unlimited snacks
Within the Community; changes to Vino’s and Old Reno to spark
change in Downtown Reno
Continue to hire the best staff that fit our cultural environment
Stabilize as a complete hotel
Inspire and engage current employees to operate at their best potential.
Maintaining this culture starts at the top
Have fun and enjoy what we’ve established
2017 Goals to Cultivate Change
THANK YOU

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Cultivating Company Change PP

  • 1. MOTAGUAPRESENTATION Cultivating Company Change: A New Approach to Hospitality for Reno
  • 2. 2 www.whitneypeakhotel.com © 2016 Whitney Peak Hotel. All rights reserved Andrew Ladd, Director of Sales Vick Wowo, Senior Sales Manager • 13 years of hospitality experience • Previous Experience: Held various roles in both operations and sales • Started with Whitney Peak Hotel in July of 2014 • Chamber’s Leadership Reno Sparks – Class of 2016 • 5 years of hospitality experience • Previous Experience: Business Development Coordinator, Manager & Regional Sales Manager • Started with Whitney Peak Hotel in March of 2015 • Serves on The Chamber, Nevada Alumni Council, Reno-Tahoe YPN, College of Business Alumni Assn. Board of Directors Who We Are
  • 3. 3 www.whitneypeakhotel.com © 2015 Whitney Peak Hotel. All rights reserved To bring superior quality and service to the Reno market as Downtown Reno’s first independent non-smoking/non- gaming boutique property, and to offer guests unique experiences through lodging, fitness, entertainment and dining. Our Mission
  • 4. 4 www.whitneypeakhotel.com © 2016 Whitney Peak Hotel. All rights reserved Roundabout Grill is our local restaurant that currently banquets, & room service operated by Colin and Smith Food & Drink BaseCamp is not only home to our 164’ exterior climbing wall, but also includes a 7,000 bouldering park and our property fitness center, and group fitness classes. Fitness Cargo serves primarily as an entertainment venue, and also doubles as a private function space. The room features unmatched lighting and sound for a space of it’s size, and can rival any venue in the country. Entertainment What is a Boutique Hotel? A boutique hotel is an intimate, design-led property which distinguishes itself from larger chain/branded hotels by providing guests with ultra- personalized service and accommodation. But more than that, there’s a unique set of characteristics that define a boutique hotel. - Luxury Accommodations Blog The Third Floor is 15,000 sq. ft. of unique, boutique styled meeting space. Event Space Our Brand Whitney Peak Hotel is not only our lodging brand, but the umbrella under which our other brands live. Lodging
  • 5. 5 www.whitneypeakhotel.com © 2016 Whitney Peak Hotel. All rights reserved Q3 & Q4 2014 • Continuing the hiring process • Establish standard operating procedures • Trail blaze a “New Downtown” • Welcome Andy Q1 & Q2 2014 • Establish Mission and Vision Statement • Lay the ground work for company culture • Peak Madness • 2nd Place in Best Places to Work • Hello Vick Q1 & Q2 2015 • Staffing Adjustments • Establishing culturally fit employees within the organization Q3 & Q4 2015 • Spread the company into the surrounding neighborhood i.e. Vinos, Old Reno • Creating a vibrant economy around us Q3 & Q4 2016 Q1 & Q2 2016 • New Quarterly focus on goals, and refining the cultural standards of the hotel • 1st Place in Best Places to Work Cultural Expectations • Focus on maintaining the established culture • Continue to be a leader in organization culture • 1st place in Best Places to Work, AGAIN 2017 & Beyond
  • 6. 6 www.whitneypeakhotel.com © 2016 Whitney Peak Hotel. All rights reserved Culture Edgar Schein, a former professor at the MIT Sloan School of Management defined Culture as: The accumulated shared learning of a given group, covering behavioral, emotional, and cognitive elements of the group members’ total psychological functioning Organizational Culture A social force that controls patterns of organizational behavior by shaping members’ cognitions and perceptions of meanings and who belongs and who does not. - Schein PLEASE, don’t go firing or lobbying to get people fired that you may not get along with! Under conditions of decline or death: Companies have tight structures, loose culture (Miller and Friesen) Ask yourself, do you or have you worked for a company where the structure is tight based on need (i.e. the Military), or tight based on cultural issues and the question of FIT? What Does Cultivating Change Look Like
  • 7. 7 www.whitneypeakhotel.com © 2016 Whitney Peak Hotel. All rights reserved FIT? Are you hiring the right “culturally fit” people for your company? CULTURAL FIT “At its core, cultural fit means that employees' beliefs and behaviors are in alignment with their employer's core values and company culture. ... The first step in hiring for cultural fit is to be able to articulate what values, norms and practices define your business” – Paula Fernandez, Business News Daily WHO TO HIRE? “When cultural fit is used to hire a homogenous workforce, the resulting lack of diversity will often manifest in poor creativity and undermine a company's competitiveness” - Pavneet Uppal Are You Hiring for Fit?
  • 8. 8 www.whitneypeakhotel.com © 2016 Whitney Peak Hotel. All rights reserved Innovation & Change We value innovation and embrace change Smarter not Harder We believe in doing more with less Business Time We believe in being serious without a suit Play Time We also believe in having fun despite the suit Guests We obsess over our guests, not our competition. Work + Life We believe in work + life, not work vs. life. Perpetual Improvement We are a continuous work in progress, and being great is never good enough The Power of You We believe in the power of human capital and reinvesting in ourselves emotionally, financially, and physically Peak Priorities & Philosophy
  • 9. 9 www.whitneypeakhotel.com © 2016 Whitney Peak Hotel. All rights reserved Social Media Interaction – Creative Director, Eli Gross & Marketing Manager, Ashley Novosad Unique Guests Experiences – Nicholas Cage May 29, 2015 – “I requested a Nic Cage picture on my pillow at the hotel when I made my reservation. They decided to go all out.” submitted by hlfempty69
  • 10. • Peak Madness - RENO, Nevada (March 19, 2015) Whitney Peak Celebrates March Madness by Being Mad About Fitness Employees compete against one another in fitness challenge, “Peak Madness” • Company Retention – 90% (80% of Staff have been with the company since May 2014) • How does a company cross cultures between established corporate environments and what new generations want in a work place? Refer to last year’s NNBS topic by Danny DelaRosa on “Generations”
  • 11. 11 www.whitneypeakhotel.com © 2016 Whitney Peak Hotel. All rights reserved • At Whitney Peak Hotel, we have embraced the challenge to change the hospitality environment in Reno. We didn’t do it with one person, but as a team. • We’re always seeking new ways to get the best out of our employees • Revisiting our goals monthly, quick one-on-one meetings
  • 12. 12 www.whitneypeakhotel.com © 2016 Whitney Peak Hotel. All rights reserved • Staff participation in local organizations • Boards, Leadership Reno Sparks, Community Clean-ups • Encouraged to grow professionally with company sponsored certificates, etc. • LIFT Cards How do you inspire your employees to be a “change maker” to help the company improve?
  • 13. 13 www.whitneypeakhotel.com © 2016 Whitney Peak Hotel. All rights reserved • Non-Gaming, Non-Smoking Full Service Hotel • Brand to stay with the times, and appeal to our customer base
  • 14. 14 www.whitneypeakhotel.com © 2016 Whitney Peak Hotel. All rights reserved • Working with our “Skelton Crew” in year 1 • Maximizing the amenities that we do have and not complaining about what we don’t • Excelling with the energy and experience that our staff brings, while wearing multiple hats
  • 15. 15 www.whitneypeakhotel.com © 2016 Whitney Peak Hotel. All rights reserved • We’ve embraced the idea of not feeling obligated to go with a traditional dress code • Creative Name Plates • i.e. Director of Vehicular Destiny, Sam Hume (Valet Manager) Hand of the King, Eric Olson (General Manager) • S.M.A.R.T. Goals • Specific, Measurable, Achievable, Realistic, Timely
  • 16. 16 www.whitneypeakhotel.com © 2016 Whitney Peak Hotel. All rights reserved • Team Building, Ace’s Baseball Games, Batting Cages and interdepartmental outings • Twice a Month off Site Meetings, Rawbry etc • Breakroom Setting and Atmosphere • Games, TV, and unlimited snacks
  • 17. Within the Community; changes to Vino’s and Old Reno to spark change in Downtown Reno Continue to hire the best staff that fit our cultural environment Stabilize as a complete hotel Inspire and engage current employees to operate at their best potential. Maintaining this culture starts at the top Have fun and enjoy what we’ve established 2017 Goals to Cultivate Change

Notes de l'éditeur

  1. Empowerment – You make decisions in your position everyday. Whether you’re the AGM, a bartender or a housekeeper – the daily decisions you make effect the success of our business. Managers – remind your staff how integral their role is. We are here to support each other, and if we needed need you – you wouldn’t be here! Goals – How do you measure success without goals? You can’t. It’s important that you understand the goals of your department, and the overall goals of Whitney Peak as a whole. You make the achievement of our goals possible. It’s probably safe to say that 99% of the time you get behind the wheel of your car you have a plan as to where you’re going; if you’re smart – you also know how to get there (whether it’s by memory, or GPS, what have you). Treat your position here the same way. Know where you’re going, and how to get there! And don’t be afraid to ask for directions from someone who can help lead the way. Don’t let up – It’s true – we’ve achieved a lot in 1 year, and have had hurdles to face that a lot of businesses don’t have to contend with (i.e. our location, our product). Great job – and a big thanks to those of you who have been here for the long haul. But we have barely begun to scratch the surface. We still have holes in our arsenal. In 2015 we mean business – and the intensity level is going to exponentially grow, and it might make some of you uncomfortable. GOOD! That’s how we grow, it’s how we learn, and how we improve. April is going to be a month unlike any we’ve ever had. We have 2 large groups we’ll be hosting, and 6 events on the books as of today. We’ll be increasing hours, adding staff and giving extra scrutiny to performance. This is an opportunity – and we want to give you the tools to succeed. I’m very excited about what the future holds for this company, as our ceiling is limitless.
  2. Motivation – The changing tide of the community and the fact that we’re lucky enough to play a part in that is remarkable. What we do is FUN. We bring people experiences that they will take with them when they leave – and that’s powerful. (Anecdote about Switchfoot show being a young child’s first concert experience). You are ALL a part of that. Empowerment – You make decisions in your position everyday. Whether you’re the AGM, a bartender or a housekeeper – the daily decisions you make effect the success of our business. Managers – remind your staff how integral their role is. We are here to support each other, and if we needed need you – you wouldn’t be here! Goals – How do you measure success without goals? You can’t. It’s important that you understand the goals of your department, and the overall goals of Whitney Peak as a whole. You make the achievement of our goals possible. It’s probably safe to say that 99% of the time you get behind the wheel of your car you have a plan as to where you’re going; if you’re smart – you also know how to get there (whether it’s by memory, or GPS, what have you). Treat your position here the same way. Know where you’re going, and how to get there! And don’t be afraid to ask for directions from someone who can help lead the way. Don’t let up – It’s true – we’ve achieved a lot in 1 year, and have had hurdles to face that a lot of businesses don’t have to contend with (i.e. our location, our product). Great job – and a big thanks to those of you who have been here for the long haul. But we have barely begun to scratch the surface. We still have holes in our arsenal. In 2015 we mean business – and the intensity level is going to exponentially grow, and it might make some of you uncomfortable. GOOD! That’s how we grow, it’s how we learn, and how we improve. April is going to be a month unlike any we’ve ever had. We have 2 large groups we’ll be hosting, and 6 events on the books as of today. We’ll be increasing hours, adding staff and giving extra scrutiny to performance. This is an opportunity – and we want to give you the tools to succeed. I’m very excited about what the future holds for this company, as our ceiling is limitless.
  3. Mission statement, great – but what does that really mean? Let’s break it down further into how we best define what we stand for.
  4. Social Media Interaction - – We understand the need t constantly interact with our guest. Social medias allows us to get good and bad feedback to improve on our guest experience.
  5. Notes: Refer to last year’s NNBS topic by Danny DelaRosa on “Generations”
  6. Social Media Interaction - – We understand the need t constantly interact with our guest. Social medias allows us to get good and bad feedback to improve on our guest experience.
  7. A few notes: Company Intranet On its way – will include directory, company info, discussion forums Backpacks T-Shirt pick-up (Peak Madness points)