We believe the best ideas and campaigns are those that tell an authentic story. Join us for a deep dive into the evolution of ‘Brand Strategy’. How Social and Media Platforms are changing the structure of creative teams. Instead of linear teams focused on just design, brand or advertiser objectives, we’ll look at the success of creating a team which blurs lines across brand, partnerships, product and insights. Through the evolution of hybrid teams, content has evolved to a place where consumers are actively looking to engage. The discussion will include how teams like this have an opportunity to stretch a platform's native capabilities to larger innovations keeping up with market developments such as AR, NFTs, Crypto, experiential, brand collaborations, and more. We’ll discuss real projects and spark potential ideas with future potential.

1. Confidential
Hybrid teams and
content evolution
| SXSW PanelPicker

2. We believe the best ideas and campaigns are those that tell an
authentic story. Join us for a deep dive into the evolution of
‘Brand Strategy’. How Social and Media Platforms are changing
the structure of creative teams. Instead of linear teams focused
on just design, brand or advertiser objectives, we’ll look at the
success of creating a team which blurs lines across brand,
partnerships, product and insights.
Through the evolution of hybrid teams, content has evolved to a
place where consumers are actively looking to engage. The
discussion will include how teams like this have an opportunity to
stretch a platform's native capabilities to larger innovations
keeping up with market developments such as AR, NFTs, Crypto,
experiential, brand collaborations, and more. We’ll discuss real
projects and spark potential ideas with future potential.
Hybrid teams
and content
evolution

3. Go bigger with
Leveraging data and insights from the neighborhood,
we can help educate and inspire partners to activate on Nextdoor
Together with brands and agency partners we
create valuable and unique campaigns which
leverage the power of the neighborhood driving
local connections between people and brands
Confidential

5. ● 1,500+ total submissions from all 50 states
● Sponsored Posts performed 126% above
Nextdoor benchmark
● Currently on year 3 of the program
H&R Block wanted to stay top of mind
beyond tax season,
connect neighbors,
and help improve
communities
Confidential
Start here

6. Treat Map Sponsored post
2.6x
YoY increase in
engagement
647K
homes pinned on
the map
2M
unique neighbors
visited the Treat Map
306M
press impressions
Neighbor
Email
Reese’s made Halloween planning easy
and fun as the exclusive sponsor of the
Nextdoor Treat Map
Confidential

7. ● 900+ contest submissions
● 199% increase in Traeger
searches on Nextdoor
● 69% increase in Traeger
mentions on Nextdoor
● .34% CTR (above Nextdoor
benchmark)
Traeger wanted to find and
reward the friendliest
Traegerhoods
Confidential

8. ● Program renewal for the second
year in a row
● 8M total nominations
● 2M unique businesses nominated
● 25 categories of businesses
Amex is
supporting local
businesses with
Neighborhood
Favorites
Confidential