1. Aura Holistic
Power Shots

2. Brandon Harrison
Jonathan Edal
Steve Bock
Tirsa Umanzor
Victori Lin

3. Power Shots
Aura Holistic
Power Shots
Natural Remedy
2ozof nature’s potency
Why?
An emerging
population of
health conscious
individuals are
reluctant to
taking
pharmaceutical
drugs
Features:
Liquid Blend of
Superfoods and
herbs fortified
with vitamins and
minerals
Benefits:
Target specific
health issues with
no unnatural side
effects and
convenient size &
mix

4. Packaging
Primary
Two part holding system
BPA free(Bisphenol A) container with
foil
Pull tab to open container
Ensures freshness and quality for
customer
Logo,Powershot name, and use will be
clearly labeled

5. Packaging
Secondary
Thin strong paper based box
Two different sizes
Box will display Nutritional facts,logo,
and a holistic environment
Box will help attract customer attention
while on the shelf
Help with tampering
Tertiary
Box made of corrugated cardboard
materials
Protect shipments from damage

6. Target Market
Geographics: Physical launch in NY, NJ, & CT as well as
selling online
Demographics: All ages, genders, races
Specifically targeting “higher income” ($75,000+)
Occupations: Finance, marketing, entertainment, etc.
Psychographics: Interested in holistic medicine, live active
lifestyles, prefer eating healthy, open minded, care
about appearances, aversive to chemicals and energy
drinks

7. Position Statement
For the health conscious, busy individuals who
desire all-natural alternatives to traditional
medicine, Aura Holistic presents “Power Shots”;
highly concentrated shots of nutrients, minerals,
and superfoods that have been sourced,
extracted, and conveniently packaged to target
specific health issues.

8. Direct Competition
Source Natural®
Wellness Shots™
(Main Competitor)
Market both towards
health benefits and
an active lifestyle for
all ages
Have an active following
and possess brand
loyalty with
consumers
Sync Wellshots™
Promote health and
wellness for all ages
Have doctor
endorsements
backing their product
Tonic Health Shots
Promotes an active
lifestyle, “Work hard,
play harder”
Targets more toward the
younger demographic
(18-30)

10. Distribution
Start with selective distribution exclusively in the Tri-State
area (NY, NJ, CT)
Will be available in health stores such as GNC and Vitamin
World
Also available in grocery stores such as Whole Foods or
Wegmans
Develop an online store where customers can buy our
product from all around the world

11. ATAR
Years Potential in the
tri-state area
Market size
Awareness Trials Availability Repeat Predicted
Sales
Estimated
profit
(C-P) X sales
Year 1 5,017,689X 25% 40% 33% 30% 1.5 298,051 $372, 564
Year 2 1,254,422 55% 50% 50% 1.6 275,973 $344,966
Year 3 1,254,422 70% 75% 70% 1.7 461,000 $576,250

12. Promotion
No commercials
Advertise in Health and wellness and Natural remedy magazines(Natural
Health,Women’s Health, E: The Environmental Magazine, and Organic
Gardening)
Magazines will have coupons for free samples along with advertisement about
product
Posters will be displayed throughout numerous supermarkets(Entrance and
Aisle that product is in)
Hold training sessions
Sessions gives information about the product and demo of how to use it

13. Marketing Timeline and Launch Date
We want product to be on the shelf May 1st 2016
Starting product development process now (estimated to take a year)
Nice weather (hopefully) will be a catalyst for Healthful Dietary Trends
May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr
Concept
Development
Market
Research
Source
and Make
Samples
Product
Testing
Product
Testing
Refine
Formula
Product
Testing
Product
Testing
Finalize
Product
Product
Testing
Finalize
and
Prepare for
mass
Production
Full Scale
Production
May
Product
Launch
Advertising

14. Conclusion (6 Key Points)
1. Aura Power Shots ($2 for 2 Oz Bottle)
2. Proprietary Diet Supplement’s for Different Health
Needs
3. Targeting Health Conscious People On the Go
4. Selling in NY, NJ, CT
5. Selling In Grocery Stores
6. Competitively Priced Holistic Product
Holistic (Medicine) - characterized by the treatment of the whole person, taking into
account mental and social factors, rather than just the physical symptoms of a disease.