Victoria O'Callaghan

London, United Kingdom United Kingdom

Senior CX Consultant

Design

I'm an experienced digital strategist with a strong passion for outcome-based design and collaborative approaches to solving complex problems. I sit firmly at the intersection of brand planning and service design, effectiveness and emotional rewards. I believe in the importance of outcome-based design, the roles of empathy and mindfulness in successful collaboration, and that common sense will prevail over jargon. My background spans experience strategy, brand planning, human centred design and social media strategy for a range of clients - FMCG, luxury, healthcare and banking. I'm currently exploring the complex financial services landscape with projects examining customer experience...