Candies - is a new instrument allowing you to be closer to your client in social networks and to provide additional value to him. Be simple, be effective, use candies.

1. Our social community Vlontakte
http://vkontakte.ru/candycandyshop
To set up our application go to
http://vkontakte.ru/app2481628_164561?ref=9
Copyright © Appjets, 2011

2. What is “Candies”?
A bit about types of
“Candies”..
Why having “Candies”
is cool?
Copyright © Appjets, 2011

3. What is “Candies” for you?
“Candies” – is a unique project, which doesn’t has any direct analogue in the
Russian internet segment.
“Candies” – is an application, developed by our company Appjets in Russian
social network Vkontakte. It’s designed to provide the effective interaction
between companies and users of social networks.
“Candies” – is a set of instruments, built into a social community to brake the
limits and expand the functionality of it: events, actions, group discounts,
auctions, shop windows etc.
“Candies” gives you:
• Quick and effective growth of fans in your social community;
• Awareness growth of your products, services, brands and events,
advertised by means of our application;
• Growth of the loyalty to you and to your company;
• And the most important – sales growth.
Copyright © Appjets, 2011

4. What is “Candies” for you?
The key competitive advantage of “Candies”– viral motion built into our
application.
What is a viral motion?
It’s a hidden marketing instrument. The key point of it is that your user is
interested in doing a specific action to get the access to the information
hidden in “Candies”.
What actions is doing your user?
• Becomes a fan of your community;
• “Likes” your candy;
• Makes a post on the wall with the specified content you provided in
settings (for example, tells his friends about your group discount);
• Invites friends (the number you define in settings as well)
That gives an effect of immediate distribution of information about your
actions, coupons, discounts, and events through social network due to the
activities of YOUR USERS.
Copyright © Appjets, 2011

5. A bit about types of
“Candies” – Event!
Here is your settings page
On the settings page you
download the information on
chosen event, create images
and point additional
conditions to comply by a
user.
Save and launch a candy in
your community.
Copyright © Appjets, 2011

6. A bit about types of
“Candies” – Group discount!
Here is your settings page.
On the settings page you
choose: maximum and
minimum number of
participants; start and end
date of your group discount.
Save and launch a candy in
your community.
Copyright © Appjets, 2011

7. What is “Candies” for your
user?
Clicking on the banner your user
is on the first candy page.
He sees the prize.
He wants a Harakiri set as a
prize.
He knows: to be one step closer
to the set he needs to press
“Tell your friends”.
He presses in a tick.
Copyright © Appjets, 2011

8. What is “Candies” for your
user?
Now your user is on the second
candy page.
He is one step closer to the
prize.
He has the first QR code.
He is satisfied.
He waits for new actions,
where he could collect other
keys and get Harakiri set as a
prize.
Copyright © Appjets, 2011

9. Why having “Candies” is
cool?
1. Direct contact with your user. Use the knowledge about the psychology
of your user: impulse effects. You reduce the number of contact points
with the client and influence on the decision making speed. Saw the
action => wanted to participate => press “tell the friends” => got secret
key.
2. Comfort for your user. Is your potential client an active user of social
networks? Don’t disappoint him to lose this pleasure. To tell more mobile
access to social networks is usually free => you can reach additional
effectiveness by integration your social community with mobile
applications.
3. Involvement of your user. Example: you launched a group discount with
minimum amount of participants to be 100 people. User who want to get
this discount is interested in activation of it => he helps you to reach
necessary amount of people by viral motion.
Copyright © Appjets, 2011

10. Our social community Vkontakte
http://vkontakte.ru/candycandyshop
To set up our application go to
http://vkontakte.ru/app2481628_164561?ref=9
To write.. team@appjets.com
To call.. +7 (926) 163-19-47; +7 (916) 721-55-92
To look for.. www.appjets.com
Copyright © Appjets, 2011