http://VideoMarketingBuzz.com/author Paying Ads to Sell Books is an expense not an investment ... avoid falling into the trap. Discover How to Become a Recognized Authority, Extend Your Reach, Share Your Message With The World, And Save Hundreds of Thousands of Dollars (And Years of Effort) Building Your Platform

1. Paying Ads to Sell Books is an
expense not an investment
... avoid falling into the trap
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2. What are most self published
authors are doing?
... and why it’s the wrong approach
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3. Buy My Book!
Stephanie Kuehnert
©Felipe Huicochea/VideoMarketingBuzz.com All rights reserved

4. X Buy My Book!
©Felipe Huicochea/VideoMarketingBuzz.com All rights reserved
Stephanie Kuehnert

5. Why is an expense?
• It’s linear.You have one chance to close the sale.
• You are not building assets. Once the visitor is gone, is gone.
• Your ability to optimize your campaign is very limited.You can only
test and track your ads, and that’s only part of the equation.
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6. There is a better way
... and is far more profitable
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7. YourOwnWebsite.com
Buy My Book!
Stephanie Kuehnert
©Felipe Huicochea/VideoMarketingBuzz.com All rights reserved

8. Why is a better way?
• You are building your reputation as an author.
• You are building an audience. Your subscriber list is an asset
• You can test, track and optimize on both ends, your ads and
conversions in your own website. Your website becomes an
asset.
• You increase your online visibility and positioning.
©Felipe Huicochea/VideoMarketingBuzz.com All rights reserved

9. When you build an
Audience you can...
• Communicate with your subscribers regularly and build a relationship
with them.
• Promote upcoming books, presell books and promote related
products.
• Develop additional information products, materials and build a
business around your book.
• Increase your revenue so you can reach broader audiences and
perpetuate your message.
©Felipe Huicochea/VideoMarketingBuzz.com All rights reserved

10. What’s the next step?
... you only need 3 things.
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11. 3 Essentials
• Your own website and domain name.
• An autoresponder service.
• An incentive to offer in exchange of the visitors email address.
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12. Set a deadline and take action!
©Felipe Huicochea/VideoMarketingBuzz.com All rights reserved