Internet Brands operates 150 forums across various topics that receive over 100 million page views monthly. They use various forum platforms and have also built some custom solutions. Around 10-30% of their total traffic comes from mobile devices. Implementing mobile solutions such as mobile skins, apps, and platforms has led to increased user engagement through higher visits, longer usage, and greater content consumption on their sites. Enabling a mobile skin is the easiest approach, partnering with apps is medium difficulty, and building a custom mobile app is the hardest option but provides the most control and customization.

1. Neal Sainani
Internet Brands

2. Internet Brands
• 150 Forums
• 100MM+ PVs
• Running vBulletin, phpBB, IP.Board, Simple
Machines, custom solutions
• Automotive, Careers, Health, Home, Legal,
Finance, Shopping, Travel
• Mobile traffic 10-30% per site

3. User Types
Non-Registered User Registered User Admin/Moderator
• Consume Content • Product Content • Moderate threads
• Primarily from Search • Need to login • Block users
• Need updates • Add stickys
• Communicate w/ other
members
Mobile Skin App App
ForumRunner, Tapatalk, vBulletin Mobile, White Label
vBulletin Mobile, White Label

4. Our Mobile Results
• Increases usage (~1.5x visits/day)
• Longer engagement
• More consumption of content
• Increased brand awareness

5. 3 easy steps
1 Log in to members area
2 Register & Publish
3 Enable from Admin CP

6. Steps to Mobile
JOIN ForumRunner and Tapatalk
easy
a mobile skin – vBulletin, etc.
RUN medium
a White Label or Mobile app
BUILD hard

7. Thank you