Vijai Shankar

San Francisco Bay Area United States

Senior Director, Product Marketing

Technology / Software / Internet

Joined as a senior member of the Product Marketing team to start a vertical marketing practice focusing on key target verticals including banking, financial services, insurance, retail and communications. Build a team of high performing product marketers Deliver vertical market analysis based on industry trends, customer pain points and competitive dynamics Define vertical-specific positioning and messaging Create external facing content including presentations, videos, infographics, blogs, whitepapers, points of view and more Evangelize [24]7 solutions at industry specific conferences and customer events Enable sales with content and training