This document profiles the top 10 most powerful brands in 2013 according to their market capitalization. It provides information for each brand on their market cap, industry, year founded, headquarters location, key leadership details, employee and sales figures, and a brief 1-3 sentence description of their business and products.

1. The World’s Most
Powerful Brands
2013
By
**ULTIMATE BEES**
Rockers Team

2. # 10 – Cisco Systems
Market Cap : $ 116.9 B
Industry: Communications Equipment
Founded: 1984
Country: United States
CEO: John Chambers
Employees: 66,639
Sales: $47.25 B
Headquarters: San Jose, California
Forbes Lists
#80 Global 2000
#188 in Sales
#48 in Profit
#261 in Assets
#46 in Market value

3. Company Profile:
 Cisco Systems, Inc. designs, manufactures, and sells Internet
protocol (IP)-based networking and other products related to
the communications and information technology (IT) industry
and provide services associated with these products and their
use.
 It provides a line of products for transporting data, voice, and
video within buildings, across campuses, and around the
world.

4. #9 - BMW Group
Market Cap: $59.96 B
Industry: Auto & Truck Manufacturers
Founded: 1916
Country: Germany
CEO: Norbert Reithofer
Employees: 105,876
Sales: $98.82 B
Forbes Lists
#55 Global 2000
#64 in Sales
#73 in Profit
#163 in Assets
#125 in Market value

5. Company Profile:
 BMW AG is a Germany-based holding company and
automobile manufacturer that focuses on the worldwide
automobile and motorcycle markets.
 The Company divides its activities into the three main
segments Automobiles, Motorcycles and Financial
Services. It owns three brands: BMW, MINI and Rolls-
Royce.

6. #8 – General Electric
Market Cap: $243.74 B
Industry: Conglomerates
Founded: 1892
Country: United States
CEO: Jeffrey Immelt
Employees: 305,000
Sales: $147.36 B
Headquarters: Fairfield, Connecticut
Forbes Lists
#4 Global 2000
#21 in Sales
#24 in Profit
#44 in Assets
#6 in Market value
#90 Innovative Companies

7. Company Profile:
 General Electric Company (GE) is a diversified technology and
financial services company.
 The products and services of the Company range from aircraft
engines, power generation, water processing, and household
appliances to medical imaging, business and consumer financing
and industrial products.
 It serves customers in more than 100 countries.
 Its segments include Energy Infrastructure, Aviation, Health care,
Transportation, Home & Business Solutions and GE Capital.

8. #7 – McDonald’s
Market Cap: $99.95 B
Industry: Restaurants
Founded: 1955
Country: United States
CEO: Donald Thompson
Employees: 440,000
Sales: $27.57 B
Headquarters: Oak Brook, Illinois
Forbes Lists
#180 Global 2000
#344 in Sales
#106 in Profit
#637 in Assets
#61 in Market value

9. Company Profile:
 McDonald's Corporation franchises and operates
McDonald's restaurants in the global restaurant industry.
 These restaurants serve a menu at various price points
providing value in 119 countries globally.
 As of December 31, 2011, of the 33,510 restaurants in
119 countries 27,075 were franchised or licensed 6,435
were operated by the Company.

10. #6 – Intel
Market Cap: $105.72 B
Industry: Semiconductors
Founded: 1968
Country: United States
CEO: Paul Otellini
Employees: 105,000
Sales: $53.34 B
Headquarters: Santa Clara, California
Forbes Lists
#77 Global 2000
#160 in Sales
#33 in Profit
#288 in Assets
#54 in Market value

11. Company Profile:
 Intel Corporation designs and manufactures integrated digital technology
platforms.
 A platform consists of a microprocessor and chipset.
 The Company sells these platforms primarily to original equipment
manufacturers (OEMs), original design manufacturers (ODMs), and
industrial and communications equipment manufacturers in the computing
and communications industries.
 The Company's platforms are used in a range of applications, such as
personal computers (PCs) (including Ultrabook systems), data centers,
tablets, smartphones, automobiles, automated factory systems and medical
devices.

12. #5 – Google
Market Cap: $268.44 B
Industry: Computer Services
Founded: 1998
Country: United States
CEO: Larry Page
Employees: 53,861
Sales: $50.18 B
Headquarters: Mountian View,
California
Forbes Lists
#68 Global 2000
#176 in Sales
#38 in Profit
#263 in Assets
#3 in Market value
#24 Innovative Companies (#7 in 2011)

13. Company Profile:
 Google Inc. (Google) is a global technology company focused on
improving the ways people connect with information.
 The Company generates revenue primarily by delivering online
advertising.
 As of December 31, 2011, the Company's business was focused on areas,
such as search, advertising, operating systems and platforms, and
enterprise.
 Businesses use its AdWords program to promote their products
and services with targeted advertising.
 In May 2012, Google acquired Motorola Mobility Holdings, Inc. As of
January 2012, over 90 million people had joined Google+

14. #4 – IBM
Market Cap: $239.53 B
Industry: Computer Services
Founded: 1911
Country: United States
CEO: Virginia Rometty
Employees: 466,995
Sales: $104.51 B
Headquarters: Armonk, New York
Forbes Lists
#34 Global 2000
#55 in Sales
#17 in Profit
#215 in Assets
#8 in Market value

15. Company Profile:
 International Business Machines Corporation (IBM) is an
information technology (IT) company.
 IBM operates in five segments: Global Technology Services (GTS),
Global Business Services (GBS), Software, Systems and
Technology and Global Financing.
 GTS provides IT infrastructure services and business process
services.
 GBS provides professional services and application management
services. Software consists of middleware and operating systems
software.

16. #3 – Coca-Cola
Market Cap: $173.05 B
Industry: Beverages
Founded: 1892
Country: United States
CEO: Muhtar Kent
Employees: 150,900
Sales: $48.02 B
Headquarters: Atlanta, Georgia
Forbes Lists
#79 Global 2000
#182 in Sales
#49 in Profit
#285 in Assets
#26 in Market value

17. Company Profile:
 The Coca-Cola Company, incorporated on September 5, 1919, is a
beverage company.
 The Company owns or licenses and markets more than 500
nonalcoholic beverage brands, primarily sparkling beverages but also a
variety of still beverages, such as waters, enhanced waters, juices and
juice drinks, ready-to-drink teas and coffees, and energy and sports
drinks.
 It owns and markets a range of nonalcoholic sparkling beverage
brands, which includes Coca-Cola, Diet Coke, Fanta and Sprite.

18. #2 – Microsoft
Market Cap: $234.83 B
Industry: Software & Programming
Founded: 1975
Country: United States
CEO: Steven Ballmer
Employees: 94,000
Sales: $72.93 B
Headquarters: Redmond, Washington
Forbes Lists
#41 Global 2000
#105 in Sales
#18 in Profit
#202 in Assets
#10 in Market value

19. Company Profile:
 Microsoft Corporation is engaged in developing, licensing and supporting a
range of software products and services.
 The Company also designs and sells hardware, and delivers online advertising
to the customers.
 It operates in five segments: Windows & Windows Live Division (Windows
Division), Server and Tools, Online Services Division (OSD), Microsoft
Business Division (MBD), and Entertainment and Devices Division (EDD).
 The Company' products include operating systems for personal computers
(PCs), servers, phones, and other intelligent devices; server applications for
distributed computing environments; productivity applications; business
solution applications; desktop and server management tools.

20. #1 – Apple
Market Cap: $416.62 B
Industry: Computer Hardware
Founded: 1976
Country: United States
CEO: Timothy Cook
Employees: 72,800
Sales: $164.69 B
Headquarters: Cupertino, California
Forbes Lists
#15 Global 2000
#15 in Sales
#2 in Profit
#141 in Assets
#1 in Market value
#26 Innovative Companies (#5 in
2011)

21. Company Profile:
 Apple Inc. (Apple) designs, manufactures and markets mobile
communication and media devices, personal computers, and portable
digital music players, and sells a variety of related software, services,
peripherals, networking solutions, and third-party digital content and
applications.
 The Company's products and services include iPhone, iPad, Mac, iPod,
Apple TV, a portfolio of consumer and professional software applications,
the iOS and OS X operating systems, iCloud, and a variety of accessory,
service and support offerings.