1. Sales force automation,
Marketing Automation,
Service automation
Operational CRM
Customer Relationship Management (CRM) is an
approach to managing a company's interaction with
current and potential future customers .
CRM
Analytical CRM
Collaborative CRM
1. Data Mining
2. Data Correlation
3. Data Pattern
These analytics help improve
customer service by finding
small problems which can be
solved, perhaps, by marketing
to different parts of a
consumer audience differently.
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The third primary aim of CRM systems is to incorporate external
stakeholders such as suppliers, vendors, and distributors, and
share customer information across organizations.
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The primary goal of customer
relationship management
systems is to integrate and
automate sales, marketing,
and customer support.
The role of analytical CRM
systems is to analyze
customer data collected
through multiple sources, and
present it so that business
managers can make more
informed decisions.
Techniques used
in Analytical CRM
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