Just For Kicks: Transforming education in low Income schools by bringing football to their daily lives.

1. Just For Kicks
!
JFK ~ Everyone Plays

2. In India Today
Only 3 out of 4
children go on
to finish high
school.
34% children
who finish
school are not
employable
due to lack of
life skills.
Only 44%
primary
schools have a
playground.
Sports is
neglected.

3. Just For Kicks
JFK
JFK uses the game of football to re-vitalise
the relationship between children, teachers
and parents in low-income public and
private schools, and serve as a launch pad
for top footballing talent.

4. The JFK Way
Value based
curriculum
and rigorous
training
Strong
parent-teacher
investment in
process
Increasing
employability
by building life
skills
Talent
scouting and
feeding clubs

5. Curriculum Flow
Pre-Training Training Post-Training
Learn, analyse,
and come to
speed with the
game through
different
resources
(videos,
discussions).
Concept, skill
and value
development on
field through
warm-up
routines,
coaching,
practice and
games.
Self analysis
and evaluation
of team
performance
through debrief
with coach and
manager.

6. Parent Teacher Investment
Debriefing on pitch
behaviour and
drawing connections
with classroom.
!
Sessions in school to
build understanding
of importance of
sports.
Free access to
watch league/
tournament for all
parents and
teachers.
Detailed analysis of
ground performance
and its
implications in the
classroom.
Teachers as
Managers
Parent Orientation
Sessions
Participation in
League & Tournament Performance Reports

7. External
Exposure &
Scouting
!
Pre-match and Post-match presentations.
Participation in tournaments around the city.
Live viewing of international and national
games.
Partnership with clubs to scout talent.

8. Expected Outcomes
Everyone Plays - Breaking all
barriers by bringing all children
irrespective of socio-economic
background onto the green turf.
School Youth Football System -
Intervening directly in school to
develop a youth system based out
of the school ecosystem.
Life Skills - Developing key life
skills of self-awareness, coping
with emotions, decision making
and interpersonal relationships.

9. Expected Outcomes
Strong Culture of Achievement -
Involving the teachers,
principal, parents and other
stakeholders in the process, to
build a healthier school culture
focussed on holistic growth.
Increased Academic Results -
Improving academic
performance of students
through life skills picked up on
the pitch.

10. Player: Sayaji
Age: 10
Team: Huracan FC India
School: Matoshri EMS,
Pune
Position: Right Forward
Sayaji first started playing football when he
joined Just For Kicks in 2011. In 2nd grade
he fought the loss of his father, to play an
important game 2 hours after the tragic
moment. After winning the Man of the Match,
Sayaji went on to become the captain of his
team, that eventually won the national JFK
Championship in 2014.

11. Player: Manoj
Age: 13
Team: Bibvewadi
Superstrikers
School: Bibvewadi EMS,
Pune
Position: Centre Attacking
Midfielder
Manoj joined Just For Kicks in 2011 and won
the Golden Boot in the very first tournament.
A promising footballer, Manoj started a mini
league of his own for children from nearby
slums. He now coaches these children,
provides football gear, and helps them
participate in local tournaments. JFK creates
entrepreneurs too!

12. Outreach
2011-2012
Pune
14 Schools
140 Children
2012-2013
Pune +
Mumbai
50 Schools
500 Children
!
2013-2014
Pune +
Mumbai
65 Schools
650 Children
2014-2015
Pune +
Mumbai +
Hyderabad
100 Schools
1000 Children

16. Check us Out!
Just For Kicks, Project KickStart
https://www.youtube.com/watch?v=YTon1NLLHrE
Just For Kicks Promo
https://www.youtube.com/watch?v=IbVUXgbImEg
Just For Kicks at TEDx
https://www.youtube.com/watch?v=zm7lnMjLWL0

17. Connect With Us
www. justforkicks.co.in
www.facebook.com/JFKIndia @JFK_India
Vikas Plakkot Neha Sahu
+91-9971792758 +91-9833777674
vikas@thehuracanfoundation.org neha.sahu2010@teachforindia.org