New employer brand analytics english (4)
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The document discusses employer brand analytics services for monitoring social media and benchmarking against competitors. It provides an overview of the services, which include [1] social media listening to track discussions about a company's employer brand, [2] analyzing social media activities to evaluate marketing strategies, and [3] competitive analysis to compare performance against peers. The services are intended to help companies understand online conversations, measure the impact of campaigns, and optimize their employer value proposition.
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New employer brand analytics english (4)
- 1. Listening & Competitive benchmarking on social media http://www.theglobalrecruit.com
- 2. We are the 1st http://www.theglobalrecruit.com We are the 1st company providing Employer Brand Analytics on the social web in Russia We are the 1st company providing Employer Brand Analytics on the social web in Russia
- 3. http://www.theglobalrecruit.com You run your HR marketing on social media Competitors realize excellent social media campaigns People talk about your Employer Brand You need to report on benchmarks on social media You want compare your HR communication against industry & rivals You need to reduce HR communication & recruitment costs You are reinforcing your Employer Brand You need local approach of global HR communication We want to be Employer of Choice in 3 years Different new challenges to respond to / Various Tasks & Goals to accomplish Employer Brand Analytics responds to all these Nowadays HR faces various new challenges
- 4. What our Employer Brand Analytics does? http://www.theglobalrecruit.com Employer Brand Analytics Employer Brand Analytics Social Media Listening Social Media Listening We monitor leading social media against 6 HR themes You know what people talk about your Employer Brand You can compare your performance against competitors’ You keep your fingers on the pulse of the social media & activities you performed Social Media & Internet Competitive Analysis Social Media & Internet Competitive Analysis You select competitors, metrics and then you compare yourself against selected competitors‘ You get valuable competitor insights, best-practice examples, and data like never seen before Social Media & Internet Activities Analysis Social Media & Internet Activities Analysis We track leading social medias & prepare detailed analysis of all your HR & Employer Brand Activities Together we set KPIs, objectives and provide you hard metrics on monthly basis – you can measure We monitor leading social media such as LinkedIn, FB, Twitter, VK, Google+, MoiKrug, LiveJournal, Yandex, Mail.RU, and +50,000 sources Competitive analysis on: FB, LinkedIn, Twitter, Instagram, VK, Twitter, G+, HH, Youtube
- 5. With Employer Brand Analytics you will … • Know what people talk about your Employer Brand • Measure your performance against your competitors • Contribute to your HR marketing, communication & recruitment strategies • Attract & retain Talents for your organization • Reinforce the Social Media Strategy from HR perspective • Reduce costs on communication & recruitment http://www.theglobalrecruit.com
- 6. What Activities & Competitive Analyses do? http://www.theglobalrecruit.com Your HR marketing, Employer Brand & Recruitment strategies on main social channels are under permanent monitoringSocial Media Activities Analysis Social Media Activities Analysis Social Media Competitive Analysis Social Media Competitive Analysis - You are provided the analysis of all your HR and Employer Brand activities in social channels and compare them against competitors - Best practice examples will be very valuable and may help in optimizing your HR communication strategies - You select competitors for monitoring and we prepare monthly and semi annual analysis and reports
- 7. What Social Media Listening does? http://www.theglobalrecruit.com • We COLLECT, PROCESS & ANALYZE Employer Brand CONVERSATIONS and convert them into hard metrics • On LEADING SOCIAL SITES & +50,000 other sources • We help you to capitalize on the positives and addresses the negatives by providing companies an insight look into the source, sentiment, and volume of conversations on employer brand topics LISTENLISTEN MEASUREMEASURE UNDERSTANDUNDERSTAND REACTREACT ENGAGEENGAGE Our Social Media Listening helps HR & PR & Digital: Our Social Media Listening helps HR & PR & Digital:
- 8. Social Media Listening: Our role & areas we observe Recruitment Training & Development Compensation & Benefits Internal & External Communications HR Administration Specific HR areas * Objective of monitoring: To collect feedbacks and sentiments on each HR area on the social web, understand the themes, tones of sentiments and represent structured analysis in the hard metrics format. * Top managers reputation, work/life balance, managerial style and management team discussions, projects such as merging & acquisitions, SAP implementation, firing etc. http://www.theglobalrecruit.com We help you in keeping your fingers on the pulse of the social media We help you to analyze the results of your social media campaigns, online activities, and communication campaigns related to your Employer Brand We monitor all conversations about your Employer Brand across your product brands and services, marketing, and customer service to identify “hidden opinion builders”, potential strengths and weaknesses for your Employer Brand We can help you to understand the topics which generate interests and where the most influential conversations are going on - after that you can make informed proactive business decisions 6 HR areas & related conversations are under permanent observations
- 9. Social Media Listening: Examples of Info graphics http://www.theglobalrecruit.com
- 10. Why - Be on the web? Today's potential candidates & employers use social media Share their thoughts & opinions faster and wider than ever before All these online conversations and atctivities have the potential to positively or negatively influence company’s reputation It becomes A MUST to understand what is going on with company’s Employer Brand on the web http://www.theglobalrecruit.com
- 11. Social media world in Russia 95 % of Internet audience use Social nets 4,1 mln users 17,9 mln users 24,9 mln users 5,1 mln users 1,2 mln users Daily reach *TNS Web Index, Россия 0 +, 12-64 лет, декабрь 2013, аудитория в среднем за день, млн.чел. http://www.theglobalrecruit.com
- 12. Social Media Listening: Technology Partnership http://www.theglobalrecruit.com Partnership Agreement with YouScan, a leader of the emerging social media monitoring & analytics / Social CRM market in Russia and Ukraine Partnership Agreement with YouScan, a leader of the emerging social media monitoring & analytics / Social CRM market in Russia and Ukraine Using technological platform which scan leading social media sites such as LinkedIn, FB, Twitter, VK, Google+, MoiKrug, LiveJournal, Yandex, Mail.RU, and +50,000 other sources WE PROVIDE DEEP ANALYTICS on what is being talked about your Employer Brand on social media WE ANALYZE SENTIMENTS: we divide HR topics into 6 major areas and analyze sentiments per each by giving insights on regions, authors, frequency, sources and comparing with your competitors
- 13. Clients These leaders already use social media monitoring tools with YouScan technologies for their existing brands: And others… http://www.theglobalrecruit.com
- 14. http://www.theglobalrecruit.com For more information please contact us: Shali Gabisonia, Partner gabisonia@theglobalrecruit.com Viktoria Pralich, Partner pralich@theglobalrecruit.com Tel.: +7 495 506 6096