3. Define digital business strategy, roadmap for digital services and make it compelling.
WHAT E-comm
HOW
TO WHOM?
4. Create content for relevant domains to create spider-web.
WHAT E-comm
HOW
TO WHOM?
The role of support domains is to connect your company name with relevant
content in search engines. Ferrari – www.sportscars.com
5. Publish relevant content about your product or service. Note! No ads but relevant data.
WHAT E-comm
HOW
TO WHOM?
Relevant content can be just about anything that increases appeal:
blogging, usergroups, events, references, multimedia, storytelling….
6. Use social media and adwords + paid media to get traffic, audience, fans and customers
WHAT E-comm
HOW
TO WHOM?
7. Create, build and maintain customer
relationships. Communicate. Interact.