1.
Motivation:
Identify the type of speech described. Choose your answer from the
options below.
Informative Inspirational Persuasive
Entertaining Argumentative
1. It aims to make the audience smile.
2. It aims to teach the audience something new.
3. Its objective is to convince people to change their ways.
4. . It helps the audience to gain confidence when feeling low.
5. It aims to show people why one thing is more important than the
other.

2.
TYPES OF SPEECHES
ACCORDING TO PURPOSE
Lesson 10

3.
Learning Objectives:
At the end of the lesson, the students must be able
to:
a. Classify speeches according to purposes
b. Identify the speech used.
c. Write and deliver a speech using the principles of
effective speech in their delivery

4.
1. The Informative Speech
• The aim of this speech type is to teach the
audience something new or to provide the
audience worthwhile information. In this
type, the speaker presents the “what”,
“why” and the “how” of his topic.

5.
a. Demonstration or Explanation
This type of informative speech is also referred to as the
“how to” speech or the “process speech.” It explains how
something works, how something is done, how
something is developed or acquired.
b. Definition
This type of informative speech aims to give the meaning
of words or phrases, or issues which may be considered
controversial or difficult to understand.

6.
c. Description
This type aims to make the audience imagine how
a person or object looks like by the use of
descriptive words that appeal to the senses like the
smell, taste, looks, touch, and sound.

7.
Tips for effective informative
speaking are as follows:
- Choose a topic that will be interesting to the audience.
- Quality is more important than quantity. Keep your speech simple by
not giving too much information so as not to confuse or lose your
audience.
- Use terms that your audience will understand. If you need to
introduce a new terminology make sure to define or explain what it
means.
- Use facts and statics sparingly.
- Stick to your purpose which is providing you audience information.

8.
Speeches about events
When a public speaker talks about things that can inspire
your senses, like touch, smell or feel, it is a speech about
objects and involves talking about things in the sensory
and physical world.
Speeches about objects
Some speeches are written to inform people of a current
or past happening. This is a speech about an event, and it
is meant to bring people up to speed on things that have,
are or will be going on in the world.

9.
Speeches about concepts
A cooking demonstration is a good example about
doing processes because it instructs the audience
on how to do something through a process.
Speeches about processes
There are speeches that are a bit more abstract than a
current event or even a how-to-talk. Some are speeches
about concepts, written about theoretical ideas and
notions, like world peace, freedom or love.

10.
2. The Inspirational Speech
An inspirational speech aims to motivate or inspire an
audience, to help them be positive and optimistic about
things. Although this type of speech may also give
information or persuade or entertain the audience, its
optimum goal is to inspire people – to make an audience
desire to achieve their goals in life, to uplift their faith, or
to maximize their potentials.

11.
The following are tips for an effective
inspiration speech:
- Speak from the heart. The audience will feel the
honesty in your voice and actions. They will feel if you
are not genuine in your statements.
- Be the first to believe in your topic, or your audience
will not believe it likewise.
- Keep your audience’s interest at its highest to keep
theme focused and interested in your speech.
- Be your best so that your audience will remember you
even if time has long passed.

12.
3. The Argumentative Speech
An argumentative speech aims to convert the
audience to agree on the speaker’s point or side.
Primarily, an argumentative speech centers on
controversial issues and the speaker presents
evidence to support his claim that his side is the
truth.

13.
a. Appeal to Reason (Logos)
This is a rhetorical strategy used to lead the audience in making a
conclusion based on facts presented by the speaker. For example, if
you would like to convince your audience to stop smoking, you would
be presenting facts or proofs that smoking can make people sick and
kill them.
b. Appeal to Emotions (Pathos)
This strategy is used to persuade the audience by targeting their feelings.
Let us say, you would like to convince your audience to stop smoking as in
the example given in appeal to reason, telling them a story of how a father
and his child got sick because of smoking and both developing lung
disease – the father from first hand smoking, and the child, being exposed
to the smoke.

14.
c. Appeal to Character (Ethos)
Ethos is an appeal to ethics. This type of appeal is used to
persuade the audience based on the character of the
persuader or the speaker, not of the audience

15.
4. The Persuasive Speech
The persuasive speech, just like an argumentative speech
is aimed at convincing the audience to believe or to adapt
something. The difference is that, a persuasive speech
attempts to influence not only the audience’s belief, but
also its attitude and behavior.

16.
The following tips will aid you in
preparing your speech:
Establish credibility by demonstrating expertise, credibility
and knowledge of the subject. This can be done by
presenting facts, statistics, statements or quotes, and even
personal experiences to make your audience believe what
you are saying.
Convey your subject with passion and enthusiasm. Show
your audience that you are not only there as a speaker, but
you are also involved.
Choose a doable proposition. Do not take a task that cannot
be accomplished.

17.
a. Convincing
A convincing speech is designed to cause the audience to
internalize and believe a viewpoint that they did not previously
hold. In a sense, a convincing argument changes the audiences’
mind.
b. Actuation
An actuation speech has a slightly different goal. It is designed to
cause the audience to do something, to take some action. This
type of speech is particularly useful if the audience already shares
some or all of your view.

18.
c. Stimulation
Persuasive speech can also be used to enhance how
fervently the audience believes in an idea. In this
instance, the speaker understands that the audience
already believes in the viewpoint, but not to the degree
that he or she would like. As a result, the speaker tries to
stimulate the audience, making them more enthusiastic
about the view

19.
When you do a Persuasive Speech?
- Keep the focus of (the writing/speaking) on the audience.
- Make sure that your persuasive claim is clear and direct. Do not
deviate from your claim or suggest that the reader can make up his or
her own mind.
- Have at least three support points. Order the support points in your
persuasion from weakest to strongest.
- Use first-person pronouns (I, me, my, we) to enhance the personal
appeal.
- - Use second-person pronouns (you, your) to address the
reader/audience directly.

20.
5. The Entertainment Speech
An entertainment speech is different from the other
types of speeches that aim to inspire, to inform, or
to educate because this type is intended to make
the audience smile, relax and enjoy or even laugh
and to help them forget the everyday problems and
worries they have even for just a short span of
time.

21.
some guidelines to creating an
entertaining speech.
• Choose an appropriate topic. You do not want the topic to be
too dense, complicated or heavy. Remember, you are not trying to
give your audience a greater understanding of anything. You are
there to help them have a good time.
• Enjoy yourself. Believe it or not, it is hard for an audience to
enjoy your presentation if it looks like you are not enjoying
presenting it!
•Keep it simple. Your presentation should be easy to follow. Do
not make it hard for your audience to keep up with you mentally
… or in any other way.

22.
• Make it visceral. Use vivid word pictures. This is not the type
of presentation where you can be lazy in your descriptions.
Make your words pop with strong images that flash in their
minds.
• Say it like a roller coaster! Add unexpected twists and turns
to your presentation. When you surprise your audience with
where your story is going, that adds to the entertainment factor.

23.
Thank you!
Ma’am Vina