Winstep Marketing Bureau

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2. JOHN DRYDEN
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3. Our vision is to add
value to our clients
business, by
delivering integrated
marketing solutions.
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What does the data collected from a survey or
research tell us? A lot… or nothing! It has to have
a context to become valuable for making
decisions.
Recognizing this, Winstep has blended its
Marketing Research and Analysis services with
Data Analytics and Visualization.
We welcome you to this integrated service
offering that provides you a better returns on
your investment on market research.

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Full-service Marketing Research & Analytics agency
17 years of proven track record in providing complete marketing solutions to our clients.
Clients served across 18 states in India
Conceptualization and Execution capabilities across diverse sectors
Consultative & relationship based approach
Knowledge of best-of-the industry tools & practices
Qualified team and network of professionals - Strong leadership & advisory team
Worked with Domestic and International clients

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Marketing Research
• Market Research
• Qualitative Research
• Quantitative Research
• Research Operations
• Data Collection
• Panel Management
• Technology Solutions
• CATI / CAPI
• CAWI / CAMI
Branding & Events
• Road shows &
Exhibitions
• Dealer Conferences
• Visual Merchandising
• Retail Branding
• Creative Designing and
Displays
• Digital Marketing
Analytics Solution
Our ready-to-use
solutions for:
• Market Intelligence
Reports
• Marketing campaign
analytics
• Textual Analytics
• Social Media
Analytics
• Sentiment Analytics
Analytics Services
Custom Analytics
Services:
• Transportation and
Traffic Analytics
• OpenSource, cloud
based technologies to
keep costs low
• Cloud based services
for scalability

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MARKETING RESEARCH
Winstep has transformed the conventional
marketing research services and integrated
it with Analytics & Visualization

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Engineering Retail Auto
Social Real Estate Telecom
BFSI FMCG
Winstep has
catered to a diverse
set of industries
and clients

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Mahindra Agro Awards
Tata Motors
Survey in Rural India
…
…
…
Some of our previous work

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BRANDING & EVENTS
We are committed to work as a one-stop
shop for our clients for all their branding
and events needs

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Road Shows Exhibitions Conferences
Dealer Meets Corporate
Functions
Competitions
Winstep has
organized
various events
successfully

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Branding & Creative Services
Merchandising
Creative
Design
Adverts
Content Services
Digital
Marketing
Campaign

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ANALYTICS SOLUTION
Our highly scalable, ready to use solution
will help you comb through internet, social
media or even emails and get insights on
which you can act

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Our Solution can help in various ways
Keyword Based
Analytics
• Daily and weekly
reports on chosen
keywords
• Trends and
insights on the
keywords
• Key decision
points for making
quick and
dynamic decisions
Marketing
Campaign Analytics
• Profile successful
and unsuccessful
campaign contact
• Accuracy
improvement with
each additional of
the data
Textual Analytics
• Get trends and
insights on your
emails, reports,
feedback, surveys
etc.
• Interactive reports
and visualization
Brand Sentiment
Analytics
• How people
perceive your
brand?
• How do you fare
against your
competition?
• Get the social
media sentiment

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Some of our sample reports
Textual Analytics

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ANALYTICS SERVICES
Try our customer Analytics Services to
make sense out of your huge data, and get
predictive reports and trends

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Our Approach
Data
Landing
RealTime Data
History Data
Data Cleaning,
Data
Imputation,
Data
Aggregation
Analytics,
Forecasting,
Prediction
(Machine
Learning),
Pattern
Recognition

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Some of our previous work
Marketing channel effectiveness
& optimization
• Machine Learning Algorithm
• Use of historical data to figure out most effective marketing channel
• Uses data from various sources like email, social media, phone calls and such
Transportation and Traffic
Analytics
• Real time traffic monitoring
• Integration with road-way sensors
• Traffic trends and reports
• Descriptive and predictive analytics

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Some of our previous work
Type II Diabetes Predication
• Uses Machine Learning Techniques
• Past data is loaded and modeled
• New patients enter their health records and history
• Machine learning model predicts the level of risk for diabetes
Payment Fraud Detection
• Real time fraud detection system
• Used data from previous fraud records
• Provides proactive alerts during the payments

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Sample Reports – Dashboard and
Map based visualization

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NARI

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Sejuti Dasgupta
Director Operations
Y. V. Dixit
COO
Milind Kulkarni
Branding & MarCom
Bijon Dasgupta
Creative Consultant
Pradeep Singh
Media & Branding
Rahul Dhond
Data Engg & Analytics

23. www.winstepglobal.com
info@winstepglobal.com
94223 09328 | 98903 73843
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