1. VINCENT G. LYONS
OBJECTIVE: To build revenue and profit though customer and personnel development. Utilizing
my sales, marketing and financial experience I will search for and capitalize on business opportunities.
EXECUTIVE PROFILE
Business builder providing fiscal / strategic / operational execution in leading sales organizations
NOTED ACHIEVEMENTS
 Grew the Gatorade business in the Southern Region form $118.0M to $160.0M
 Led customer development with Kroger, Bi Lo and The Pantry to record merchandising levels
 Selected to develop Gatorade’s the national convenience store coverage and merchandising plan
 Developed individuals into business managers, promoting many people into higher positions
 Built customer relationships with Sodexo, resulting in $2.7M in new vending business
 Developed a pro forma process for major bids resulting in a 15 year contract w/Cobb County
 Was promoted thru five levels of sales management in eight years w/Quaker Oats
RECOGNIZED PROFICIENCIES
- Described by employers as a leader, results oriented and successful developing personnel
- Vision to devise new strategies that increases revenue and profits
- Directed team to find new opportunities with customers resulting in increased business
- Strong financial skills with ownership of the P&L, budget mgt. and expense reduction
- Strong business analytics w/computer expertise in Excel, Word, PowerPoint, Nielsen, SFDC
KEY STRENGTHS
Strategy Development for Revenue & Profit Growth  New Business Launches
Business Development & Marketing Leadership  Product & Pricing Management
Business Channel Development and Management  Achieving Sales Quotas
WELCOMEMAT SERVICES 2014-Current
Prospect and sell marketing programs to local businesses. Employing 6 platforms from direct mail to
smart phone apps to increase client revenues with a proven ROI.
 Sold 28 clients in the first six months of 2015.
 Built a pipeline of opportunities that is delivering 2 new clients a week.
ARAMARK CORPORATION 2013-2014
Zone Sales Manager
Led a sales team of 11 representatives and 4 BDM’s in two states. Responsible for Micro Markets,
Vending and OCS sales and organic volume and profit growth.
 Increased sales $800,000 in one year in Nashville ranking in the top 5 nationally.
 Secured major account “wins” at CNN, Emory and Tractor Supply Corp.
 Developed plan-o-grams using Category Management.
VENDING ENTERPRISES 2011-2013
Responsible for developing all aspects of the Micro Market segment including Margin Management,
Merchandising, Strategy Development and Sales.
 Realigned SKU’s for margin improvement.
 Led sales, design, installation and service execution efforts.

2. VINCENT G. LYONS 2
PEACHTREE VENDING COMPANY, Atlanta, GA, President 1996-2010
Responsible for all aspects of the company, including P & L, Human Resource and Development (45
employees), Customer Development, Purchasing and Asset Management.
 Secured Cobb County Government bid. The contract was renewed in 2000 and 2005.
 Built a strategic relationship with Sodexo. Our vending expertise grew this business to $2.7M of
Peachtree Vending’s volume while cutting costs for Sodexo.
 Built sales from $4.2M to $9.3M in annual revenues in five years.
THE QUAKER OATS CO., Chicago, IL, 1983-1995
Director of Sales, Southern Region 1990-1995
Responsible for 13 sales managers, 11 large food brokers and sales to over 390 customers. Had full
responsibility for sales development and local marketing. Customers included large grocery retailers and
wholesalers, beverage distributors, convenience store chains, vend operators, candy and tobacco jobbers,
bottlers, frozen food and food service distributors.
 Instrumental in profitably developing Gatorade from $118M in 1990 to a $160M in 1995. This was
accomplished through strategically driven customer specific programs, implementing a regional
marketing plan and generating multi-functional support.
 Developed a c-store coverage plan to call on 14,000 stores insuring strong retail conditions. Facings
and SKU’s increased in 1994 in the face of major competitive introductions.
 Successfully introduced new items, including seven new flavors and two new sizes of
Gatorade, resulting in over 1,000 pts of new distribution in 100% of the ACV in the SE. Introduced
Quaker Oven Stuffs and Van Camp’s Premium Baked Beans product lines.
 Responsible for executing merchandising programs that achieved record setting display levels on
Gatorade two years in a row. The season average for 1994 was 70% ACV displaying, a 20% increase
for the region.
 Dramatically improved the effectiveness of Gatorade’s sports marketing budget with professional
sports franchises and colleges to merge promotional opportunities with retailers.
Director, Trade Marketing 1989-1990
Responsible for developing the trade marketing plans of Gatorade, Van Camp’s, Aunt Jemima and Celeste
Frozen Foods for the US.
 Directed four category managers and an analyst to analyze baseline and promotiona l
spending and lift, working closely with the regions to build objectives and strategies.
 Launched the convenience store retail coverage plan that developed into a key element of
Gatorade’s success in the channel representing 45% of total volume. The initiative has increased
facings, distribution, merchandising and retail inventories in over 50K stores.
 Developed a minority internship for Gatorade working with major colleges to secure the highest
quality recruits available.
Brand Manager, Celeste 1988-1989
Responsible for developing and executing the marketing plans for this $55MM brand. Accountable for
leading the Operations, Marketing and R&D teams to achieve the consumer and financial objectives.
Zone Manager – San Francisco, CA 1987-1989
Responsible for the sales and merchandising of Aunt Jemima and Celeste Frozen Foods and Gatorade and
Van Camp’s products. Total Volume was $117MM.
EDUCATION: Robert Morris University, Bachelor of Arts Degree, Accounting
1120 Township Circle, Alpharetta, Georgia 30004  770-231-2691  e-mail: lyonsvg@gmail.com