2. Conversational Hypnosis:
The Power of Non-persuasion
How to sell without selling!
The reluctant customer.
By far the biggest roadblock to selling anything is customer resistance. The average person has become
numbed, suspicious, and reluctant when it comes to dealing with the constant barrage of advertising
and sales tactics.
Many sales experts are moving away from direct selling tactics—the hard sell—and into providing
information that leads a customer toward a product or service. Ultimately, though, the customer is led
to a call to action. This is exactly where many sales are lost. WHY?
Most people don't like to be told what to do. That's what a call to action is, and it raises a wall of
resistance. There's a way to break down this wall using a method called conversational hypnosis.
Conversatinal hypnosis is pain free for both the salesperson and the targeted customer because it's not
a method of persuasion. It's a method of getting people to naturally and willingly agree with you and do
what you want.
Conversational hypnosis can be used to get anyone to do anything you want, but....
it's especially effective for sales. The secret to conversational hypnosis is that in incites an automatic
response similar to the previous automatic negative reaction to a sales pitch or call to action. Your
customer is unaware of why they're complying and in fact believe that agreement was their idea in the
first place!
Conversational hypnosis is ideal for casual conversations, but they don't have to be one-on-one.
Your conversation can be written or delivered by a taped or video message. It’s the method of the
conversation that counts.
It's not a magic wand. It's also not your typical stage-show type of putting people in a dream-like
robotic state. It doesn't produce a temporary state that your subject snaps out of.
The wonder of conversational hypnosis is that it painlessly and permanently changes your customer's
state of mind, attitudes, and beliefs to agree with yours. Your customer will do what you want because
they relate to you and trust you.
The theories and methods behind conversational hypnosis are scientifically proven to succeed.
The renowned hypnotherapist and behavior modification specialist developed and perfected
3. conversational hypnosis after observing people's natural negative resistance to persuasion. People are
naturally argumentative, he realized, and found the resistance dropped dramatically as the argument
was removed from the conversation.
Corporate giants use conversational hypnosis!
Monster companies like Proctor & Gamble and Grant Thornton have been taking advantage of
Ledochowski's exclusive seminars to train their CEO's in top-level negotiation skills. These seminars
are too pricey for most budgets; however, Ledochowski has developed a series of lessons that lets you
in on what top CEOs already know for a fraction of the cost.
Taking advantage of conversational hypnosis will not just lead to more first-time sales. It will lead to
a loyal customer base who return to you over and over. As far as they're concerned you're a trustworthy
friend that they hand chose. Why not make this true?
