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How we swim in the blue ocean!




              Vincent Ariëns |@vincentariens
Social Trends


             Quangos
                        Co-Working
   Ons geld is op :(
                         Digitale Revolutie
 Zombie Economie
                         No Boss Please
     We vergrijzen!
                       Waardenetwerk
Groundswell
1.0, 2.0 & 3.0
Mass customization



      Co-creation



Collaborative prosumption
A-synchrone Reciprocity
Crowd Collaboration
Crowd Collaboration
Crowd Collaboration
Crowd Collaboration
Virtuality & reality




     “One of the things our grandchildren
     will find quaintest about us is that we
     distinguish the digital from the real”



                              William Gibson (2007)
Take the step!



            Experience economy




             Create a transition
Multiverse
                                      *6'./&0)89(7.23)
                                           4,5()
                                                               >&?(-)
                                                                *>&.(-,&0))
                                                               $/=2.&7'(23)
                                  Physical
                                                     Reality
                                  Virtuality
                          Mirrored        Augmented
          !"#$%&'()       Virtuality                           $%&'()
    *+,-./&0)10&'(23)
                                             Reality           *:(&0)10&'(23)
                               Augmented            Warped
                                Virtuality
                                         Alternate Reality
                          Virtuality
                                           Reality
          !"#>&?(-)
             *;,<,.&0))                  !"#4,5()
         $/=2.&7'(23)              *6/."7"5"/2)89(7.23)



                                         Jospeh Pine II & Kim Korn (2011)
Third Space
Virtuality & reality




    “A Knowmad is a nomadic knowledge
  worker that is, a creative, imaginative, and
 innovative person who can work with almost
      anybody, anytime and anywhere”



                                John Moravec
Seats2meet.com is:




      Meetingspace
       Workspace
       Appspace
Longtail
Long tail vs. Long snout
Social Currency




    “In exchange for your knowledge and
     added value to the Seats2meet.com
   network we offer workspaces with Wifi,
   lunch as well as coffee & tea facilities”


                                 Me (2011)
Sharing Knowledge
Serendipity
Connect local, inspire global!
Buzz = business!
Awards
90% Social information
Mobile application
Titel

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Presentatie voor NIMA Expert Class: blue ocean strategy

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