Fresh Start è un progetto di Cariplo Factory sulla divulgazione di modelli di innovazione aperta e cambiamento culturale per le grandi aziende italiane. "change to survive" https://www.cariplofactory.it/progetti/fresh-start/ Invincible company è un libro, un approccio alla progettazione strategica e collaborativa di migliori modelli di business. https://www.strategyzer.com/books/the-invincible-company

2. PROGETTARE AZIENDE INVINCIBILI
Migliori modelli di business
Vincenzo Di MariaFresh Start 20.11.2020

3. Un gesto quotidiano

4. James Dyson: designer, imprenditore

5. Una ricerca ossessiva

6. Curiosità e coraggio di sperimentare

7. Un esempio che genera spirito di emulazione

8. Ma per chi fa pulizie per mestiere…

9. Mia madre preferirà sempre scopa e paletta

10. Alexander Osterwalder: consulente, imprenditore

11. Progettare modelli di business

12. Visualizzare, collaborare, iterare

13. Strumenti per chi vuole innovare

14. Per chi inizia adesso, per chi continua a cambiare

15. E per chi fa questo lavoro da sempre?

16. Il mio commercialista continuerà a preferire Excel

17. strategyzer.com/invincible
Written by
Alex Osterwalder
Yves Pigneur
Fred Etiemble
Alan Smith
Designed by
Chris White
Trish Papadakos
You’re holding a guide to the world’s best business models.
Use it to inspire your own portfolio of new ideas and reinventions.
Design a culture of innovation and transformation to become…
This book integrates with
Business Model Generation,
Value Proposition Design,
& Testing Business Ideas
International Bestsellers
40+ Languages
Series
The
Invincib e
Company

18. vii
To stay ahead of everybody else and beat
disruption you need to constantly reinvent
yourself. Business Models expire faster
than ever before and you don’t want to
become obsolete alongside their decline.
Competition increasingly comes from
unexpected places like insurgent startups
in addition to traditional incumbent rivals.
Invincible Companies constantly reinvent
who they are and where and how they com-
pete in order to stay relevant and ahead.
It is increasingly a rat race to compete on
new products, services, price and tech-
nologies alone. Leave competitors behind
and maximize market opportunities, new
customer needs and emerging technologies
by embedding them in superior business
models. Design, test, and build superior
business models that disrupt others and are
hard to disrupt.
The most successful organizations aren’t
confined by industry boundaries or
industry forces. In fact, they often crush
industry boundaries and disrupt others.
Their business model or portfolio of busi-
nesses is not the result of the area they
work in, it comes from an organization that
constantly explores new ways to create
value around market opportunities.
Constantly
Reinvent Yourself
Compete on Superior
Business Models
Transcend
Industry Boundaries
Discover how to manage and
improve what you have and
simultaneously explore the future
with business model portfolios.
Design, implement, and manage
an innovation culture to constantly
feed your innovation funnel and
stay relevant.
Discover how to design, test,
and manage superior business
models.
Apply business model patterns
to make the best out of market
opportunities, new technologies,
and product and service
innovations.
Discover how to create and
manage an ambidextrous
organization that is capable of
improving your core business
and exploring completely new
opportunities beyond traditional
industry boundaries.
Learn how Chinese Ping An
evolved from a traditional
banking and insurance conglom-
erate to a technology group
that competes in five distinct
arenas and became one of the
world’s largest companies.
…and create more value
Cosa rende un’azienda invincibile?

19. 6
EXPLORE + 7
EXPLOIT+
Aziende “ambidestre”

20. SEARCH
Turning business ideas
into value propositions
that matter to customers,
embedded in scalable
and profitable
business models
GROW
Scaling new businesses
and improving or reinventing
established ones
9Explore Exploit
High uncertainty Low uncertainty
Design Thinking a servizio del business

21. ExpectedReturn
Return
Innovation Risk
Death & Disruption Risk
Exploit
Explore
11
TOOL
Innovation Risk
The risk that a (convincing)
business idea is going to fail.
Risk is high when there is little
evidence beyond slides and
spreadsheets to support the
success chances of an idea. Risk
decreases with the amount of
evidence that supports the desir-
ability, feasibility, viability, and
adaptability of a business idea.
Expected Return
How lucrative a business idea
could be for the company if it
turned out to be successful.
Death & Disruption Risk
The risk that a business is
going to die or get disrupted.
Risk is high when a business
is either emerging and still
vulnerable, or when a business
is under threat of disruption
from technology, competition,
regulatory changes, or other
trends. Risk decreases with the
moats protecting your business.
Return
How lucrative a business area
is for the company.
Creare un portfolio di modelli innovativi
Portfolio degli asset esistenti
(CRESCITA E SCALABILITÀ)
Portfolio progetti innovativi
(RICERCA E SVILUPPO)

22. Saper riconoscere i modelli replicabili
140
Invent
Patterns
Greenfield
Pattern
Case Illustration
142
Frontstage Disruption
162
Backstage Disruption
188
Profit Formula Disruption

23. Aziende che hanno una cultura di innovazione

24. Outcomes
The concrete positive or negative conse-
quences resulting from people’s behavior.
Behaviors
How do individual and teams act or conduct
themselves within the company? What do
they do or say? How do they interact?
What patterns do you notice?
Enablers/Blockers
The levers that lead to positive or negative
behaviors inside your company. These could
be formal policies, processes, and reward
systems, or informal rituals and actions that
influence people’s behaviors and, ultimately,
influence a company’s outcomes.
DAVE GRAY
Author and entrepreneur
“If you want to understand
culture, you need to map it.”
DEFINITION
The Culture Map
Together with Dave Gray, Strategyzer developed
the Culture Map as a tool to design better-
performing companies. The Culture Map is a
practical, simple, and visual tool to understand,
design, test, and manage the corporate culture
you want to bring to fruition in your organization.
In this book we use the Culture Map to map
and design an innovation culture.
296
CULTURE
296
The Culture Map
Outcomes
Beta
Behaviors
Enablers/Blockers
: Strategyzer AG & Dave Gray, 2015
The makers of Business Model Generation and Strategyzer
:
davegrayinfo.com strategyzer.com
A Change Management Tool
Designed by: Date: Iteration:Designed for:
297
CULTURE
La cultura si mangia la strategia a colazione
Peter Drucker

25. Provare, testare, iterare

26. Design your business in Beta

27. Vincenzo Di Maria | vincenzo@commongroundpeople.com