PlayUp: toys to grow up, is a commonground self-initiated project. The aim of the initiative is to co-create and promote a series of biodegradable toys to encourage creative and imaginative play for children aged 3-6 years old, starting from the most disadvantaged areas of Lisbon. The project is a collaboration with the Associação João de Deus and its Ludotecas Itinerantes, working in the quarters of Horta Nova, Bairro 6 de Maio, Casal da Boba and Casal da Mira, Lisbon.

1. PlayUp Toys

2. to

3. grow

4. up

5. “The healthy development of
children is crucial to the future
well-being of any society”

6. PlayUp is a project that aims to
co-design a small range of
biodegradable toys that encourage
creative and imaginative play for children
aged 3 to 6 years old, starting from the
ones living in the disadvantaged
neighborhoods of Lisbon.

7. development
interaction
colour
function
use
shape
catalyst
social interaction
relation
values
transfer
different
senses
code
communication
understand
experience
CHILDREN
feel
thinking
exchange
learn
encorurage
imagination
discovery PLAY
empathy
interpretation
TOY
creativity
escape
share
confort
knowledge
dream
challenge
joy
energie new
cognitive
inspiration balance
play
emotion
curiosity

8. design

9. Partnering

10. with

11. the

12. Associação

13. João

14. de

15. Deus

20. contacts

29. commonground brings together designers
and other professionals to deliver
socially responsive design projects
commonground is where
design meets social change
www.gotocommonground.com
@cmngrd